| Estimated GB National Daily Newspaper Readership
|
|
|
|
|
| 2006 vs 1992 | January-December
| |
|
| | 1992
| 2006 | Change 2006 vs 1992
|
| | 000's
| 000's | 000's
| % |
| Estimated total population (Adults 15+)
| 45300 | 48186
| +2886 | +6
|
| Estimated readers (Adults 15+) |
| |
| |
| Number reading any one or more of top 10 national daily newspapers in an average week
| |
| |
|
| Estimated Number of Readers | 35051
| 31845 | -3206
| -9 |
| Proportion of Total Population | 77%
| 66% | -11%
| -15 |
| |
| |
| |
| Number reading any one or more of top 10 national daily newspapers on an average day (Mon-Sat)
| |
| |
|
| Estimated Number of Readers | 26743
| 21723 | -5020
| -19 |
| Proportion of Total Population | 59%
| 45% | -0.139537611
| -24 |
| |
| |
| |
| Number reading each top 10 national daily newspaper on an average day (Mon-Sat)
| |
| |
|
| Daily Telegraph | 2534
| 2147 | -387
| -15 |
| The Times | 1027
| 1740 | +713
| +69 |
| The Guardian | 1285
| 1248 | -37
| -3 |
| The Independent | 1064
| 763 | -301
| -28 |
| Financial Times | 637
| 390 | -247
| -39 |
| | 6547
| 6288 | -259
| -4 |
| |
| |
| |
| Daily Mail | 4478
| 5302 | +824
| +18 |
| Daily Express | 3777
| 1720 | -2057
| -54 |
| | 8255
| 7022 | -1233
| -15 |
| |
| |
| |
| The Sun | 9717
| 7716 | -2001
| -21 |
| Daily Mirror/Daily Record | 9610
| 4935 | -4675
| -49 |
| Daily Star | 2448
| 1557 | -891
| -36 |
| | 21775
| 14208 | -7567
| -35 |
| |
| |
| |
| Gross Total (includes reading multiple titles by single readers)
| 36577 | 27518
| -9059 | -25
|
