Communications and leadership
6.33. There has been considerable media coverage
of avian and pandemic influenza in recent months, much of it ill-informed
and alarmist. An effective and proactive communications strategy
will be essential in the event of a pandemic in order to provide
reassurance and advice to the public. The Government have already
made a good start in this area, with the circulation of guidance,
including useful background material on pandemic influenza, to
general practices.
6.34. However, other examples of Government efforts
to communicate with the public on health issues are less reassuring.
Mr Hawkins cited two. When the Sudan 1 scare broke out, the Food
Standards Agency (FSA) on the one hand said there was only a "small
risk to human health", and on the other said that the public
should not eat products containing Sudan 1, but should return
them all to retailers. And then in the autumn when concerns over
avian influenza were heightened, the FSA "simply put out
a statement saying that chicken was perfectly safe to eat on its
website", when they needed "something which is a lot
more proactive, especially in the context of tabloid headlines".
(QQ 351, 349)
6.35. The need to give clear, unambiguous messages
is tied up with a broader issue of Government leadership. Although
contingency planning is co-ordinated by the Cabinet Office through
COBRA, the Cabinet Office role is largely administrative. On policy
individual departments lead as appropriatein the case of
pandemic influenza, the Department of Health leads, and in fact
the Cabinet Office declined to give evidence to our inquiry.
6.36. But in the case of a possible influenza
pandemic, an emergency that would affect every branch of social
lifehospitals and schools, the transport system, food supplies
and prisonsthere must be some doubt over whether the Health
Department is capable of communicating effectively with all those
involved in contingency planning. The food retailers have regular
channels of communication to Defra, the police to the Home Office,
and so on. It does not appear that all these channels of communication
are yet being used effectively or consistently.
6.37. Mr Hawkins emphasised that "What we
learned during foot and mouth
is that there needs to be
one simple message communicated by all the relevant government
departments and it needs to be repeated and repeated and repeated".
A related point was made by Dr David Nabarro, the Senior UN System
Co-ordinator for Avian and Human Influenza, who argued that within
governments there was "a necessity to take the responsibility
for preparedness planning above the level of the Minister of Health
versus the Minister of Agriculture versus the Minister of Interior
versus the Defence Minister and to have an over-arching ministerial
responsibility
it is very hard to get different government
departments and ministers to work together in a joined-up way
on contingencies unless they are encouraged to do so by the highest
authority in the country." (QQ 349, 311)
6.38. It was striking that at the same time on
1 November as we discussed United Kingdom preparedness with Ms
Winterton, Minister of State at the Department of Health, in Washington
President Bush was announcing a $7.1 billion programme of action
and research on influenza. This vividly demonstrated what Dr Nabarro
called "the political dimension, the kind of thing we saw
today which is quite courageous from the US President, where a
senior figure steps out and gives additional political cover to
the ministers of health or the ministers of finance." (Q
302)
CONCLUSIONS
6.39. The Government's Contingency Plan is
an excellent top-level account of the United Kingdom health service
response to a pandemic, but an enormous amount of work remains
to be done at lower levels. We therefore recommend:
- That cuts in HPA funding be reviewed and if
necessary reversed, to ensure that the HPA's ability to provide
leadership to the health service response is not compromised;
- That the Government review the resilience
of systems for supplying information from frontline health services
to the centre, and in particular that they ensure that funding
for the Royal College of General Practitioners' surveillance service
is extended;
- That the Government provide advice to PCTs
and general practices on the mechanisms for reviewing and if necessary
suspending performance targets in the event of a pandemicsuch
advice is needed now if frontline health services are to develop
robust and well-informed contingency plans;
- That mechanisms for storing, prescribing and
distributing antiviral drugs be urgently reviewed; and that the
availability of antibiotics, oxygen and other supplies be examined
and if necessary reinforced.
6.40. We commend the work of the emergency
services in developing contingency plans. However, despite the
duties imposed on local authorities by the Civil Contingencies
Act 2004 to develop contingency plans and participate in Regional
Resilience Forums, we are not convinced that local government
is yet fully aware of the implications of an influenza pandemic.
We urge the Government to provide clear and unambiguous direction
and guidance in this area.
6.41. We are alarmed at the risk of serious
disruption to food supplies, and at the lack of contact between
the Government and the major food retailers. The Government urgently
needs to address the resilience of food distribution networks.
6.42. All departments of Government need to
work together in preparing for a possible pandemic, but we do
not believe the Department of Health can provide strong enough
leadership to achieve this. We therefore support the view of Dr
David Nabarro that the importance of pandemic influenza contingency
planning should be underlined at the highest level within Government.
The development and implementation of contingency plans should
be the responsibility of a Cabinet-level Minister for contingency
and disaster planning, located within the Cabinet Office.
6.43. In the event of a pandemic a clear message
and direction from all branches of Government will be critical,
and we recommend that the Government develop and publicise a strategy
for proactive dissemination of key information and advice, using
all forms of national and local media.