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Memorandum
submitted by the Co-operative Group (DFoB 26)
1. The Co-operative Group is the UK's largest
mutual retailer. It is a family of
businesses, most of which are consumer-facing and range from food retailing to
financial services, and from pharmacy to farms.
By far the largest business is The Co-operative Food which, following
the acquisition of Somerfield in March 2009, now operates around 3,000 stores
throughout the UK
with over 21 million customer visits each week.
2. The Co-operative Group fulfils a federal role
for all other consumer-owned co-operative societies through the Co-operative
Retail Trading Group (CRTG). CRTG
manages the buying and promotional function on behalf of those societies.
3. The Co-operative Group welcomes the
opportunity to provide evidence to the Environment, Food and Rural Affairs
Committee as part of its inquiry into the implications of the collapse of Dairy
Farmers of Britain.
4. The information below sets out,
chronologically, key elements of the trading relationship between DFB and the
Co-operative Group from 2004 to 2009.
Sale of ACC to DFB
5. The sale of the
Co-operative Group's Associated Co-operative Creameries (ACC) milk processing
business to Dairy Farmers of Britain (DFB) in the summer of 2004 was the
culmination of an exhaustive nine month process following a strategic decision
by the Board of the Co-operative Group to exit the dairy processing
sector. A number of parties were invited
to acquire the ACC business and the various bids were evaluated in considerable
detail. All potential buyers were
offered the opportunity to undertake due diligence. In its indicative offer DFB stated that it
would undertake due diligence into the following areas before making an
unconditional commitment to buy:
commercial; financial; legal; property; environmental and regulatory;
insurance; pensions and employees. This
due diligence was indeed undertaken by DFB and its consultants and was
professionally advised throughout the negotiations.
6. At the time, the Co-operative Group was
reassured that another Co-operative business was to take ACC forward into what
it hoped would be a prosperous future, as part of an ambitious and expanding
DFB enterprise.
7. On the day that the sale was completed, DFB
issued a brochure, entitled Building a better future, to a range of
stakeholders including members, customers, employees and suppliers. A copy of the brochure, produced and
distributed by DFB, is attached for information.
8. At the time of the sale of ACC to DFB, the
Co-operative Group agreed a three-year contract (running to August 2007) with
DFB for the supply of 44 million gallons of fresh milk per annum. The majority of this was delivered direct to
store, as part of the contract, and equated to approximately 80% of CRTG's milk
requirement. In addition it was agreed, by rolling contract, that DFB would
supply annually 3 million litres of Co-op Fresh Cream.
Renewal
of Contract in 2007
9. In August 2007, DFB tendered to renew supply
of fresh milk to CRTG and was successful in all lots where they were the
incumbent supplier, with the exception of supply of some 8 million gallons to
stores within the South West. In this
one area, the DFB quote for supply was considerably higher than the quote
supplied by Robert Wiseman Dairies, and the contract for supply in the South
West was therefore awarded to Wiseman.
The new supply agreement with DFB was for two years and was due to
expire in August 2009.
10. In early 2007, the Co-operative Group proposed
a number of initiatives to DFB that were designed to widen the product range
and add greater value, as well as to evaluate supply issues both from a
logistics and farmer-member perspective. Each of these initiatives is detailed
below:
Products
(a) DFB was asked to quote for supplying a range
(4 lines) of Christmas Brandy Creams. In
March 2007, DFB was awarded the contract to supply. However, in November 2007, DFB failed to
produce two of the four agreed lines.
(b) DFB was asked to quote for supplying an
own-brand flavoured milk product range.
In April 2008, following a competitive tender process, the flavoured
milk contract was awarded to Dairy Crest whose quote was significantly more
competitive than that of DFB.
(c) It was agreed to assess whether it would be
possible to move towards Freedom Food accreditation for liquid milk. In February 2008, following changes made by
the RSPCA to the Freedom Food criteria, it was recognised by both DFB and the
Co-operative Group that the move towards Freedom Food accreditation was not
possible in the short term.
Supply Chain Issues
Also on the agenda for discussion
during 2007 was The Co-operative Group's desire to explore with DFB the
possibility of moving towards a new form of dedicated supply chain. Under this model, which has now been adopted
by some other retailers, The Co-operative Group wished to explore whether some
of DFB's farmer-members might wish to supply milk which had been produced in
accordance with a range of specified criteria, in return for an additional
premium above that negotiated by DFB direct with its members.
11. As a commitment to this The Co-operative Group
set up a 2p per litre accrual with DFB in readiness to develop a farmer pool
and Freedom Food accreditation.
12. In February 2008, DFB management stated
verbally that it had an objection in principle to any notion of a 'farmer pool'
because of its co-operative structure and its rejection of any differentiated
contract structure that moved away from the same treatment of all DFB
members. DFB management stated that a
farmer pool model would require the ratification of the DFB Board and that this
was unlikely to be forthcoming. DFB appears to have been the only large dairy
processor that objected to the option of the 'farmer pool' model.
13. The issue of logistics - how a product gets
from its point of production to the customer - is inevitably an important
feature of the supply chain relationship.
During late 2007 and early 2008 the logistics dimension of DFB's
contractual arrangements with The Co-operative Group became a source of major discussion.
14. When the contract with DFB was renewed in 2007,
two prices were agreed with DFB:
(a) A price for liquid
milk delivered by DFB from its processing plants direct to the store of the
Co-operative Group and other Co-operative Societies across the South East,
South, Midlands, Wales and Eastern England.
(b) A different price
for liquid milk delivered by DFB from its processing plants to various Regional
Distribution Centres, operated by the Co-operative Group, in Blaydon, Osset,
Eccleshall and Alfreton.
17. This dual pricing to reflect two different
logistics and distribution networks and associated differences in the cost of
supplying to stores is not uncommon between suppliers and retailers. It was
agreed as part of the 2007 tender process that a differential would be paid to
DFB of 15p per gallon more for the milk delivered direct to store.
18. During the course of 2007, DFB would have been
aware that the Co-operative Group was developing a major regional distribution
centre in Thurrock, servicing stores across
the South East.
19. In May 2008, at a formal meeting with managers
of the Co-operative Group, DFB issued an ultimatum regarding the future supply
of milk within the South East. Two of
the proposals set out by DFB would have resulted in a significant cost increase
for the Co-operative Group, and were rejected.
The third proposal offered by DFB was that the Group seek an alternative
supplier from the start of October 2008.
20. This move prompted a tender process for supply
to the South East on a direct to store basis, and Wiseman put forward a quote
that represented a significant saving compared with the price being demanded by
DFB. This move was confirmed to DFB in
June 2008. A meeting was scheduled to agree an handover strategy and this was
implemented from 28 September 2008 onwards.
The 2009
Tender Process
21. In 2009 the Co-operative Group initiated a
tender process for the supply of milk to societies within the Co-operative
Retail Trading Group. A clear process,
transparent to all potential bidders, was established with tender documentation
sent out to five dairy processing businesses, including DFB.
22. Four clear objectives were set out as part of
the tender process and the Co-operative Group was clear that it would make an
assessment against each. The supply
contract was also broken down into a number of elements or 'lots' that covered
different geographic areas within the UK and also a 'lot' for the supply
of organic element. The four objectives in the tender documentation were:
o Price
o Security of supply
o Service level
o Farmgate price
23. DFB confirmed that they were interested in only
two of the five available 'lots'; namely the supply of milk to the
Co-operative's RDC network (circa 34% of total volume) and the supply of
organic milk (circa 2%). DFB was the incumbent supplier in both these lots.
24. On the issue of service level, DFB was informed
that they were held in high regard. However, security of supply was raised with
DFB as a concern, following months of media speculation regarding its long term
viability.
25. On the issue of price, DFB was aware that it
had not placed a leading bid in either of the two lots being considered by the
farmer-owned co-operative. For reasons
of commercial confidentiality, the Co-operative Group does not wish to state
the different prices being proposed by the leading bid compared with DFB. In both cases, the difference by percentage
is less than single figures; however, the overall benefit to the Co-operative
Group (and the other societies which form CRTG) of selecting a supplier other
than DFB is approximately £2.9 million between 2009 and 2010.
26. Of particular concern to the Co-operative
Group, during these negotiations was DFB's attitude to farmgate price. It was already public knowledge that DFB was
offering the lowest farmgate price compared to other processors. When the issue of cost price was raised, DFB
was both clear and categoric that any downward movement would automatically be
funded by a reduction in farmgate price.
It was further stated that this had been agreed by the farmer-members of
DFB.
27. Two issues that emerged during the tender
process of earlier this year were, therefore, paramount in the decision not to
award a further contract to DFB. The
first was the assertion that any price reductions would be met automatically by
a lowering by DFB of its farmgate price to its farmer-members. The second was the final price being offered
by DFB that was significantly higher than at least one rival bid.
28. In mid-March 2009, at a meeting held at the
Co-operative Group's Manchester
head offices, DFB was informed that they had not been successful in securing
any contracts to supply fresh milk to CRTG from August 2009 onwards. Although disappointed that its bid had not
been successful, the DFB account team commented on the professional manner in
which the tender process had operated.
It was agreed at that meeting to delay any public announcement
indicating that DFB had not been successful in securing any of the milk supply
contracts.
29. In mid-April at the request of DFB, Peter
Marks, Group Chief Executive of the Co-operative Group, met with Lord
Grantchester who chaired DFB. No
explanation was given about why Andrew Cooksey, Chief Executive of DFB, was not
at the meeting, despite curiosity about his absence. During the meeting Lord Grantchester accepted
that the tender process had run its course and that DFB had been
unsuccessful. Instead, the meeting
focused on how the two businesses could work together to ensure that DFB was
able to communicate effectively and in a timely fashion with its farmer-members
and with the media. As part of this
transition process, the Co-operative Group confirmed that it would engage with
other processors to encourage as smooth a transfer as possible from DFB to
rival processors.
30. On 23 April, a joint statement was issued on
behalf of the Co-operative Group, DFB, Robert Wiseman Dairies and Yeo Valley,
confirming that the Group had awarded contracts to supply fresh milk to its
stores to Wiseman, Dairy Crest and Yeo Valley and that both the Group and DFB
were working with the new suppliers to ensure that the migration of milk supply
was managed with customers' and farmers' interests in mind.
General
Observations
31. It is a matter of regret that the ambitions of
DFB in 2004 have not been realised, and that increasingly it had become
uncompetitive within its peer group of national milk processors.
32. The Co-operative Group is proud of its
co-operative ownership, structure and identity.
We believe passionately that co-operative enterprises are both a viable
and credible alternative to the proprietary business model.
33. However, strong corporate governance within any
co-operative business is essential with open and honest communication to
stakeholders, including members, about the organisation's business plan
delivery and market place position.
Furthermore, in a market-economy such as exists in the UK, the same
commercial disciplines apply to co-operatives as to any other type of
business. The Co-operative Group cannot
promote 'co-operation amongst co-operatives' at the expense of taking wholly
uncommercial decisions; a decision to renew further DFB's contract in the
summer of 2009 would have been just that: an uncommercial decision, potentially
harmful to the interests of the Co-operative Group and its members, and indeed
those of DFB's farmer-members.
Co-Operative Group
October 2009
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