Supplementary memorandum submitted by
Channel 4
Channel 4 would like to make a brief written
submission addressing two of the issues raised by the Committee
in the oral evidence session on 21 October 2008.
KNTV
At Q59, Philip Davies MP asked Andy Duncan about
pre-broadcast announcements for the Channel 4 education programme
KNTV Sex.
KNTV is an award-winning education series
that uses a light-hearted comedy approach to deliver educational
content to teens. Previous series have focused on philosophy and
science, looking at the history of these subjects, key historical
characters and quirky facts through a mixture of computer animation
and archive footage. KNTV Philosophy won an RTS Education award
in 2008.
On 17 November 2008, KNTV Sex commenced
transmission in Channel 4's 11am educational slot.
Each episode of KNTV Sex has been prepared
with care, following detailed consultation with education experts,
and there has been rigorous scrutiny of the content in the light
of the Ofcom Broadcasting Code. Channel 4 is satisfied that KNTV
Sex is completely compliant with the Ofcom Broadcasting Code
and suitable for transmission in its intended slot.
Channel 4 precedes the broadcast of each episode
of KNTV Sex with the following announcement:
"KNTV Sex is a frank and educational
programme about sex for 14-19-year-olds. The programme is accompanied
by a full set of notes for teachers online, including information
about sex and sexual themes. The website address appears at the
end of the programme."
This is in keeping with the kind of information
provided by Channel 4 when broadcasting similar programming in
morning Education slots.
Channel 4 is confident that its press releases
about KNTV Sex, together with the audience's understanding
of the KNTV brand and the appropriate pre-broadcast announcements
will ensure that those who are charged with the responsibility
of protecting minors will be well aware of the content of KNTV
Sex and will be able to decide whether or not their child
should or should not watch the programme.
REACH FOR
YOUNGER AUDIENCES
At Qq 53-54, Helen Southworth MP asked about
Channel 4's reach for younger audiences compared to BBC Three.
In response, Luke Johnson cited core Channel
4's 15 minute average weekly reach (58%), and in relation
to younger audiences Andy Duncan cited the Channel 4 portfolio's
3 minute average monthly reach (over 90%).
For clarity, Channel 4 thought it would be helpful
to provide the Committee with reach figures among younger audiences
for Channel 4 and BBC Three across consistent measures: average
monthly reach figures are set out in the table below.
AVERAGE MONTHLY REACH (%) AMONG 16-34-YEAR-OLDS,
2007
| | 3 min
| 15 min |
| Channel 4 portfolio | 90.8
| 86.8 |
| Channel 4 core channel | 87.2
| 81.5 |
| E4 | 55.5 | 47.4
|
| BBC3 | 53.2 | 45.1
|
December 2008
|
| |
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