Memorandum submitted by the Hungarian
Embassy in UK
We refer to your letter of 15 March, 2007 regarding
the Trade & Industry Committee's inquiry into the impact of
the "new" EU Member States on UK business.
As requested, we have drawn the inquiry to the
attention of a few non-governmental organisations in Hungary including
the British Chamber of Commerce in Hungary (BCCH), the Confederation
of Hungarian Industries (MGyOSZ) and the Hungarian Chamber of
Commerce (MKIK) which may have sent their views to the Committee
in the meantime directly.
As for particular aspects of business relationships
between the UK and Hungary for example, areas in which
our Government feels there could be substantial benefit from greater
trade or closer business ties or co-operation in R&Dwe
have also consulted with various government agencies including
ITDH, the Hungarian government's investment and trade development
agency and NKTH, the agency responsible for research and technology.
We shall be pleased to discuss these views during
the Committee hearing today but we have felt it useful to summarise
the key points also in writing here, for ease of reference along
the lines of your questions as listed in your letter.
Is the UK exploiting the opportunities offered
by the accession of these countries to the EU?
It was not the accession date in
2004 that brought a breakthrough in British-Hungarian trade relations.
Trade turnover had significantly increased since the early nineties
when a) administrative trade barriers were gradually abolished
after Hungary had signed the Europe Agreement; b) several British
companies set up companies in Hungary and started business activities.
Britain's trade with some Central European countries
are shown in the following table.
| Poland
| Czech Rep
| Hungary
|
| Export | Import
| Export | Import
| Export | Import
|
| 2002 | 1,318 | 1,265
| 1,031 | 1,250 | 750
| 846 |
| 2003 | 1,462 | 1,545
| 1,003 | 1,412 | 856
| 1,120 |
| 2004 | 1,413 | 1,834
| 975 | 1,291 | 933
| 1,579 |
| 2005 | 1,653 | 2,318
| 1,080 | 1,883 | 834
| 1,859 |
| 2006 | 2,806 | 4,093
| 1,581 | 2,575 | 858
| 2,102 |
As shown, whilst Britain's import from these countries grew
considerably, its export growth lagged behind.
Britain's modest export performance may be the result of
a combination of several factors including:
Central Europe is still considered as a remote
and "exotic" area for British business;
the lack of a British retail bank in the region;
the lack of "perseverance" of British
SMEs: slow response from potential business partners (often caused
by language difficulties) or if there are no immediate business
results after initial contacts no further efforts are made; and
it seems, UKTI's priority areas currently include
other strategic regions and fewer trade promotional instruments
are offered to British SMEs wishing to do business in the Central
European region.
As far as British investments are concerned we have found
that these represent about 6% of total Hungarian FDI stock. We
believe that this share could be significantly increased if the
benefits Hungary offers to foreign investors could be made widely
known in the UK. We recognize the important role UKTI and other
British institutions may play in this process.
What are the most promising areas for developing business?
Is there potential for exporting more goods and services to these
countries?
Considering the open nature of the Hungarian economy there
is a permanent need for imports of a very wide range of products.
British companies, products and services enjoy a generally favourable
reputation.
British companies should look at Central Europe as a region
and not as a bunch of small, ethnically divided states. With the
accession of Romania and Bulgaria this is a market of about 100
million people with huge potentials particularly in the following
areas:
Selling and buying goods and services: biotech,
ITC, automotive, electronics, quality merchandise;
Subcontracting, outsourcing: engineering, contract
research, prototypes, small series production, high value added
products, software development;
Logistics operations: distribution centres, warehousing,
transport facilities;
Shared services centres: regional corporate headquarters,
call centres, back-office services;
PPP/PFI initiatives: roads, water, sewage, waste
management, urban and industrial regeneration, alternative energy
utilisation; and
Property development: housing, tourism facilities,
airports, health & care facilities.
Where may the UK be losing out to competitors?
For a neutral observer it may seem that governments of some
other EU15 countries provide a more effective and consistent assistance
to their SMEs to perform at these very competitive markets, where
prices often override other conditions.
British companies are quite ignorant of the enormous opportunities
offered by public procurement tenders and, as pointed out earlier,
need more perseverance in their marketing activities.
What advantage might the UK draw from the existence of the
skilled workforce in these countries?
Production costs in the UK are increasing in spite of the
influx of skilled labour from Poland and other Central European
countries. By relocating certain high value-added activities such
as contract research, prototype and tool making, small series
production, etc. to Hungary, UK companies could maintain the high
standards required while keeping production costs at a competitive
level.
Is there scope for the UK's educational establishments and
businesses to build relationships with students and educational
institutions in Eastern Europe? How could the UK and these countries
pool their scientific and technical know-how to reap the maximum
benefit for all concerned?
British educational institutions have already established
excellent partnership with their Hungarian counterparts in many
areas.
As mentioned earlier, using Hungarian facilities and skilled
workforce in joint research, development and innovation programmes
eg in biotechnology, ICT and material sciences could reap high
benefits for the UK. British companies should gain encouragement
from good examples in life sciences including AstraZeneca conducting
and coordinating all clinical trials in the Central-Eastern European
region from Hungary, or GlaxoSmithKline investing in a large vaccine
production plant and associated research and development.
What are the advantages and disadvantages of doing business
there? Is it still easier to operate in western than in eastern
Europe; and, if so, why? What barriers exist?
Hungary's main attractions for foreign business are her central
geographical location and the advanced logistics infrastructure
with EU-defined transport corridors which enable the country to
serve as a trade post and logistical hub for the entire Central,
Eastern and Southern European region. These characteristics coupled
with high educational standards and competitive labour costs,
and the traditional creativity and resourcefulness of Hungarians
have made the country one of the favourite business locations
in Europe.
The Hungarian legal framework provides a secure climate for
business and guarantees the full repatriation of profits. Hungarian
intellectual property laws are now harmonised with the EU and
also apply product patent, Supplementary Protection Certificate
(SPC) and Data Exclusivity (DE) which were long-standing issues
especially in the pharmaceutical industry.
The Hungarian government is well aware of the difficulties
foreign businesses may face when running a business in Hungary
and intends to introduce a series of measures to simplify business
procedures.
We trust these answers, together with our verbal contributions,
plus the findings of the Committee's forthcoming visit to Hungary
will provide a clear and comprehensive view on the prospects of
British-Hungarian business relations for the inquiry.
19 June 2007
|