Examination of Witnesses (Questions 120
- 139)
MONDAY 26 JUNE 2006
GENERAL MOTORS
Q120 Mark Hunter: My question was
about the operating costs specifically at Ellesmere Port, and
how they compare with other Astra plants, and you have just said
they are the highest. Would you say, briefly, what the specific
factors are that make production costs at Ellesmere Port the highest,
compared with other Astra sites?
Mr Browning: I am not able to
go into the specifics of the numbers, as I hope you will recognise
they are commercially-sensitive numbers, in terms of going into
a line item detail. Let me say, however, that there are a number
of elements that give the UK operation some specific disadvantages.
Q121 Chairman: If I can intervene,
just to help. The purpose of this investigation is to find out
what Government can do to maintain the competitiveness and to
help the UK manufacturing sector, so that may help you shape your
reply. We do not want the details of your finances, just what
we can do actually to make the environment better for you and
your competitors?
Mr Browning: Thank you. I would
say there were three areas, in particular. One is in the areas
of energy costs, so, for example, the energy costs that Ellesmere
Port specifically are facing this year are in the region of 30
to 35% higher than the energy costs for last year, so a tremendous
surge in energy prices into UK manufacturing. This is not unique
to Ellesmere Port, it is not unique to the automotive sector,
but it is something that we are facing more aggressively in the
UK than we are in other European markets; so energy costs. Secondly,
clearly, by its geographical location, the UK faces some disadvantages
from a logistics point of view. We would calculate those on an
annual basis to be in the region of 19 million disadvantage
for Ellesmere Port versus other similar plants in Europe, so a
further impact. Then also, when you look at some local taxation,
local rate burdens, we see a heavier burden in the UK than we
do in other European locations; so three very specific areas where
Government actions can affect the competitiveness, or otherwise,
of our facilities.
Q122 Mark Hunter: Right; well, yes
and no. Government cannot really do an awful lot about the geographical
location of the plant, can they?
Mr Browning: Clearly, that would
be truly waving a magic wand. I think what can be done though
is in terms of easing the costs of managing those logistics, whether
it be in terms of the costs of operating transport activities,
the speed of moving goods through the processing, the administrative
side, so whilst the physicals cannot be changed, some of the ways
in which the logistics are handled could be helped.
Q123 Mr Clapham: Mr Browning, first
of all, may I ask, because you were sitting in when Mr Osborne
gave his evidence and you heard him refer to a review procedure,
do you think, if a review procedure were built into your agreements
with the trade unions, that may impact in a way which would result
in you thinking differently when it came to closures?
Mr Browning: I think, first of
all, I should emphasise, there is a constant dialogue that goes
on with our trade union partners, in any case, so that is part
of what I would call regular management discussion, review, both
at a local and a national level, in terms of the current state
of the business and the future plans. Coming back to the specifics
of the review, my view would be that anything that makes doing
business in the UK more cumbersome, more difficult, whether that
be in the sense of starting up new business operations or resizing
existing business operations, generally would be a negative for
the vibrancy of the economy in the UK. I think you have to balance
any formal review process with the extra administration and the
burden that would place on a vibrant economy.
Q124 Mr Clapham: Turning to your
productivity figures, between 2002 and 2005 you indicate in your
submission that you increased the productivity of your factories
in the European area by 23.5%; implicitly you make a comparison
with the UK, but the words you use in the submission refer to
challenges in the UK to bring the UK up to world-class standards.
You say also that you have achieved these improvements by virtue
of better agreements, better agreements with the trade unions
and flexible working. Could you say whether the plants in Europe
are indeed up to a world-class standard?
Mr Browning: I think it is important,
when you look at variances of performance, rates of improvement,
to understand the starting-point on which you are basing those
rates of improvement. It is true to say that both the operations
in Luton and the operations at Ellesmere Port have shown very
significant improvement over the recent past, and I think it is
a credit to the local teams, all of the people involved, that
we have seen that rate of progress. The reality remains, if we
talk about Ellesmere Port specifically, that plant is still the
highest-cost Astra assembly facility that we have in Europe; so
whilst the gap has closed it has not yet closed far enough. As
we look forward to future investment, a couple of the areas we
have to work on are very specifically in terms of the configuration
of the plant, because a brownfield plant is always much more of
a challenge in terms of getting to the ideal, `best in class'
status of a plant layout in operation, so both the physical infrastructure
of a plant and in terms of the working practices, the terms and
conditions operating in that plant at a given point in time. As
a general rule of thumb, we would see a brownfield investment
generally having between 20 and 25% disadvantage versus a greenfield
start, when you can start with the current `best practice' implementation,
whether it be in terms of the physical or in terms of the operating
practices in that plant.
Q125 Mr Clapham: You would say that
the way of travel is in the right direction?
Mr Browning: Very much so.
Q126 Mr Clapham: In terms of the
sticking points that you find, in trying to search for greater
labour flexibility, are you able to work with the unions to achieve
what you want to achieve, or are there any problems which do seem
they are going to be obstacles that are difficult to get hold
of?
Mr Browning: If you talk about
the recent past, the trade union partners have been a very fundamental
piece of the collaboration that has gone on in the plant to make
the progress that I just quoted. The discussions are ongoing now,
in terms of the proposal we have to put forward for the next generation
Astra, and the collaboration, again, with the trade unions, in
terms of putting the right proposal forward, the endorsement of
that proposal from all of the employees within the plant, is going
to be critical to the success of that proposal going into the
broader GM system.
Chairman: We will move on now to perhaps
the key question.
Q127 Judy Mallaber: Yes, and the
change in the terms of reference of our inquiry since we got going
really. From your experience, there have been so many changes,
can you tell us what are the main reasons why some companies are
expanding production in the UK and others are cutting production,
because if we do not know that, we do not know what we can do
to encourage the one and discourage the other?
Mr Browning: If you strip it down
to its barest bones, the companies which have the longest-established
history in the UK are the ones which have had to address some
of the issues I have just been talking about, in terms of brownfield
sites, in terms of legacy working practice agreements, terms and
conditions, and also bearing a large legacy cost in terms of retirees
and the benefits to support those retirees. When you have an industry
which is mature, in a market which is mature but still with productivity
improvements, if you have got mature industries, mature markets,
mature companies and a stable demand, then to find ways to generate
the productivity you need really you can look in only two places;
either by right-sizing the capacity of your operations, or finding
new avenues for growth and extra volume in the system. If you
look at GM's position, what we have done recently at Ellesmere
Port is look to get the employment base at Ellesmere Port to the
right size for potential future investment, so an adjustment for
future growth, future employment in the area. If you compare that
with some of our competitors, who have been more recently established,
they have not had to make the changes, the updates, they have
been able to come in with a fresh set of facilities, a fresh set
of working practices and the ability to start from a clean sheet.
I think it is always more difficult to sustain a business than
to start one up, and, I would say, in a nutshell, that is the
difference.
Q128 Judy Mallaber: That would explain
why many of my constituents go to Burnaston, to the Toyota plant,
and that would be precisely the advantage you would be saying
they had, starting from scratch?
Mr Browning: For example, we have
just over 23,000 retirees of Vauxhall Motors in the UK; the costs
associated with those clearly are not borne by the companies which
have started up more recently. Those companies also have been
able to implement state of the art working practices and facilities,
which we are looking to do progressively and, for example, in
the case of Ellesmere Port as we move towards investment in the
new Astra.
Q129 Judy Mallaber: Are you seeking
to learn from those experiences of the newer companies then, quite
explicitly, or are you setting down a slightly different path
from the one that they have gone down?
Mr Browning: I think, around the
world, everybody is looking to establish the best practices and
the things that make businesses successful, and so when we are
approaching the Astra investment at Ellesmere Port we are looking
to put in place what we believe are the best practices for quality,
productivity and the performance of the operation in case.
Q130 Rob Marris: Leaving aside the
question of 23,000 pensioners, or whateverwhich is just
an indication that GM apparently has cocked up its pension scheme
in the US, and in the UK, we find out nowin terms of brownfield/greenfield,
Sunderland, for Nissan, is one of if not the most productive car
plant in the world, certainly in Europe, I think it is, and it
has always been at one or two for the last few years. It has been
over 20 years; for how long does a plant count as greenfield?
Mr Browning: When you look at
the history, I think the history over 100 years is very different
from the history of 20 years. When you look at what is going on,
in terms of the steps to improve and bring our operations to the
necessary level of competitiveness and productivity, you would
find, I think, that when you implement the actions that we are
looking to implement for the next generation Astra, the productivity
of the Ellesmere Port plant can be at a very competitive level,
but it takes agreements from all the parties concerned to implement
those and make sure they actually become an operating reality.
Q131 Chairman: How much is it a question
of, I cannot think of a better word than, sentiment? The Japanese
now, I suppose, see the UK as their base in Western Europe and
Europe, and it is almost like their second HQ, whereas companies
like yours, which are much more diverse, you have this huge history
in the UK but are based in the United States with production all
over Europe, have a much less emotional attachment, almost, to
the UK?
Mr Browning: As I said earlier,
there is a strong desire to see us maintain our manufacturing
operations in the UK, not just from an economic point of view,
a financial point of view, but also because we do believe the
Vauxhall brand is seen as a domestic UK brand, it does have this
very large customer base here. We think that it is right to have
our footprint here, from a manufacturing point of view, as well
as from a sales point of view. Obviously we have to meet certain
business criteria to do that, but it is something that we would
like to maintain.
Chairman: Back to some of the specifics,
Judy.
Q132 Judy Mallaber: Where we have
successful companies, like some of the Japanese companies, for
the reasons you stated, are they managing to maintain that momentum,
in your view, or are there ways in which they then start to become
stale and even to refresh themselves?
Mr Browning: I would not claim
to be an expert on the internal workings of those competitive
companies. I think every competitor, as I say, as they mature,
in a maturing market, has those challenges to deal with, and I
think the pressures today are such that they have to be dealt
with very quickly. Just going back to the basic point that I mentioned
at the beginning, if you have got a fixed capacity in place in
a market, that market is not growing but normal productivity improvements
are running at the rate of between eight and ten per cent, then
you have pressure on restructuring literally as you go through
the maturing of that company on a year-to-year basis. Every company
has to continue to improve their operations to remain competitive
in the marketplace.
Q133 Judy Mallaber: Can we just go
back to what you referred to a while ago and was in your evidence,
about the disadvantage of the UK in comparison with the rest of
Western Europe, and you identified earlier particularly energy
costs and logistical costs. We have done quite a lot of work on
the differences in energy costs and you mentioned those factors
as being things for which the Government could give assistance.
First of all, what evidence have you got actually of other comparable
plants in the EU which do have lower energy costs?
Mr Browning: Again, forgive me
if I do not give specific numbers, as they are sensitive, but
when we compare Ellesmere Port specifically with its sister plants
across Europe, you see higher energy costs for the UK than for
other Western European facilities, and so it is a direct comparison
between Ellesmere Port and its sister plants in Europe.
Q134 Judy Mallaber: You have not
been seeing increases in their energy price rises? We were being
led to believe, because of rises in worldwide prices for oil,
gas and coal, that we would be seeing substantial increases in
prices for the European competitors. You have not been seeing
that?
Mr Browning: Our experience is
the opposite; we have seen greater increases in the UK than those
specific sister plants.
Q135 Judy Mallaber: What would you
expect that the Government should be able to do to assist in that;
are there specific things that you would be looking for from Government?
Mr Browning: I think the important
thing to maintain is a very open, transparent and competitive
market for energy in the UK.
Q136 Judy Mallaber: One of the arguments
has been about the lack of liberalisation of the energy market
in other European countries, so how are you seeing that reflected?
Mr Browning: Clearly, with the
EU as a single market, in that sense, it is not just in terms
of the UK it is also in terms of across Europe in total.
Q137 Chairman: I wonder, Mr Browning,
I know that we are getting into the realms of confidentiality
and I do not want to press you too much, but could you give us
an idea of the order of magnitude for the energy price differentials,
because the Committee is on your side here and has expressed this
view in writing in previous reports? It would help us if we could
have just a little bit more colour on the very helpful picture
you have painted?
Mr Browning: What I would like
to do is take that request away and look at what we might be able
to provide you with, as additional input.
Chairman: That would be very helpful,
Mr Browning, thank you very much indeed.
Q138 Mr Hoyle: You have just been
going on about the different issues, about plants, but can we
look at logistic costs, because, obviously, as you say quite rightly,
energy has been a big worry. Presumably, what you worry about
is the UK plants which produce actually for export, therefore
it is the additional costs; were you trying to bring the plant
size down to where they match the UK requirement, in car sales?
Mr Browning: No, because if you
look at the numbers, again, in the case of Ellesmere Port, actually
we export quite a large proportion of the vehicles assembled there.
In fact, when you look at our UK operations in total, between
Luton and Ellesmere Port, around slightly less than two-thirds,
but around two-thirds, is for export, so there is a lot of movement
of components into the UK and finished vehicles out of the UK
as well.
Q139 Mr Hoyle: That brings me on
to the very important question, so is production costs also the
issue of components, because, presumably, you look for continental
supplies of components and the factory is a long way from the
component production, or are you still using quite a large amount
of UK components? I am not quite sure.
Mr Browning: When you look at
our purchasing of components and supplies in the UK, we purchase
over £500 million worth of components in the UK each year.
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