Examination of Witnesses (Questions 106
- 119)
MONDAY 26 JUNE 2006
GENERAL MOTORS
Q106 Chairman: Mr Browning, welcome.
I am sorry to have kept you waiting a little bit, but you were
in the room and you heard the first evidence session; we had to
truncate it, as it was. I am grateful to you for your patience.
Thank you for your written memorandum, which I have read with
great interest; admirably succinct and to the point. Can I ask
you, for the record, as I always do, to introduce yourself?
Mr Browning: My name is Jonathan
Browning. I am Chairman of Vauxhall Motors.
Q107 Chairman: Thank you. Tell us
about the worldwide situation, the same basic question I asked
our first witness this afternoon: is the situation, of worldwide
overproduction, overcapacity, better or worse than it was a couple
of years ago, and what is GM doing about its own part of that
problem?
Mr Browning: I think it is very
clear and you can look at different statistics from different
perspectives around the world, but I think one generally accepted
view of the overcapacity within Europe, at least, is that there
is in the region of 20 to 25% overcapacity for the industry in
Europe, so that is a very substantial margin of overcapacity.
The definition of overcapacity is always a little difficult in
terms of precise data, but it is, I think it is fair to say, a
very substantial overcapacity. One of the key dynamics which are
having to be managed today is that the Western European demand
is largely stable; as you have already heard, growth is very much
a focus within Europe, in Central and Eastern Europe. On the one
hand, you have most of the production focused in Western Europe
and you have most of growth in demand in Central and Eastern Europe.
If you take just the simple fact that you would need demand to
be growing in the region of eight to ten per cent per year for
the existing installed capacity to be fully utilised, because
of ongoing productivity improvement, you can see that is a situation
which leads to overcapacity and growing overcapacity over time.
There is overcapacity in the industry, focused largely in Western
Europe, less so in Central and Eastern Europe.
Q108 Chairman: And America?
Mr Browning: If you look at the
global picture then I would say the data becomes less transparent,
in terms of really apples for apples comparison. In general terms,
you would say, in North America, including Canada and Mexico,
you have got overcapacity, in Latin America and Asia Pacific some
degree of undersupply versus the potential demand in those markets,
although when you come to Asia Pacific individual markets you
have very different situations. For example, I think you are all
very well aware of the tremendous demand growth in China and the
race to install capacity in China.
Q109 Rob Marris: I have to say, being
perhaps somewhat simplistic, on this side of the Atlantic, it
does look as if GM is losing shovel-loads of money in the USA
because it is producing the wrong product at the wrong quality
and we are being asked to pay the price in Europe for that. What
is the response of GM to that?
Mr Browning: That is a pretty
broad question and I will try to keep the answer as short and
precise as possible. Let me put the position for General Motors
into the North American situation and in Europe. In North America,
you are right, last year there were some very substantial losses
in GM, in North America specifically, and there has been a range
of actions put in place to address those. Those actions are addressing
the situation specifically in North America. If you look at General
Motors in Europe, our history of financial challenges, underperformance,
actually is somewhat longer than in North America; indeed, for
General Motors in Europe, we have lost over $3 billion over the
last six years, so an extended period of financial losses for
the company in Europe. As a result, there have been a number of
actions taken over a period of time to address the losses specifically
within Europe. I am pleased to say, those actions are beginning
to show progress and in the first quarter of this year General
Motors Europe actually reported positive net income for the first
quarter of the year, for the first time since the year 2000. Whilst
it is true to say that in North America there are financial performance
challenges, it is certainly not true to say that in Europe we
do not have our own share of those and do not have our own issues
to address, which is exactly what we are doing.
Q110 Rob Marris: We are going to
go on to Ellesmere Port, as you might imagine, but just sticking
on the European level, you are back in profit for the first quarter
of this year, GM Europe; how much more cutting back do you need
to do in Europe, if any?
Mr Browning: The answer there
is very simple. Until we have a sustainable business in Europe,
we need to keep rebalancing both our revenue generation and our
cost management. Over the period since late 2004 we have put in
place a very wide-ranging restructuring which actually has resulted
in a substantial shift to our structural cost base in Europe;
that is a programme which is ongoing. At the same time, we are
looking to improve the revenue generation across Europe. I would
describe the task as partially complete but still a lot to do
really to get to what I would call sustainable profitability for
the business in Europe.
Q111 Rob Marris: Restructuring is
one of those, to me, as a politician, somewhat elastic words.
Do you anticipate further cutbacks in Europe, as part of this
restructuring which you say is on track, in terms of further lay-off
of staff, bailing out of Fiat, or whatever?
Mr Browning: If you talk about
the very specific programme that we announced, as I said, in late
2004, at that time we said we needed to shed in the region of
12,000 jobs in Europe; the majority of those were in Germany and
to date we have completed around 10,000 of those. It was a programme
that ran through 2007 and so about 10,000 of those employment
changes have already occurred and we believe, with commitments
that we have currently through the course of this year, we are
at about 95% completion. Whilst the term may be somewhat vague,
the actions that we have been taking since 2004 have been very
specific and we are well on track to deliver it.
Q112 Rob Marris: These things sometimes
are somewhat dialectical and they can change as they go on. Your
aim was, I think you said, 12,000 cuts by 2007. You are most of
the way there, both in terms of numbers and in terms of the date.
Do you think you are going to increase that 12,000; one keeps
it constantly under review, I am sure?
Mr Browning: As you know, the
world changes, it is a very dynamic place and so the goalposts
do not always stay in the same place. I think it is true to say
that any business, irrespective of whether it is in the automotive
sector or any other sector, has to keep evaluating the state of
the business and make the appropriate changes, given the market
environment, given its success in that marketplace and depending
on where the market is focused, in which part of the world. Whilst
there have been some very specific phases of restructuring and
change going on for General Motors in Europe, I foresee continuous
evolution, continuous change of our operations over time. You
will not get to a point where you can say that the job is complete.
Q113 Rob Marris: Does that mean continuous
job losses in Western Europe then?
Mr Browning: I think it is too
easy simply to say one relates to the other. If you talk about
what is happening for General Motors in Europe today, as I say,
there was an announcement of a programme to adjust 12,000 jobs
in late 2004; that is underway. We continue, obviously, to try
to match, as best as possible, our production operations with
our demand footprint and we will see how the future develops as
we go forward.
Chairman: I should have said, Mr Browning,
before I declared the session open, how grateful we are for your
willingness to come and talk to us. In other words, you are taking
some difficult decisions at present and your willingness is very
much appreciated, and I should have put it on the record earlier.
We want to turn now specifically to Ellesmere Port.
Mr Hoyle: I am just looking at
some of your production figures for Ellesmere Port; very successful.
Looking at the UK sales for GM, very successful as well; in fact,
would it be right to say there are 415,000 vehicles sold in the
UK? If that is the case, and you produced 280,000, GM has got
a very good market in the UK. I just wonder, I have got the UK
figures, 415,000; can you give me the figures for Belgium, Poland
and Germany?
Chairman: Off the top of your head!
Q114 Mr Hoyle: I would expect you
to know this, yes?
Mr Browning: I would be very happy
to provide those figures for you. I cannot actually do that off
the top of my head. I think what it is important to understand
is that when you look at the context of General Motors' production
operations in the UK, both at Ellesmere Port and in Luton, because
we have the two manufacturing operations, those operations account
for around 16% of the total car and light commercial vehicle production
in the UK. Our sales, as a proportion of the total market, are,
in round numbers, 15%; so, in terms of our share of the manufacturing
operation in the UK, it is approximately balanced if not slightly
above our sales share of the operations in the UK.
Q115 Mr Hoyle: Let me put it another
way. Okay; Poland, I do not believe you sell as many GM cars,
and without knowing the figures I think we can both agree on that.
I would think it is substantially higher in the UK, the number
of cars bought, and I think it would be fair to say, for Belgium,
that you sell a damn sight more cars in the UK than in Belgium.
Germany, the question is out, so I look forward to you supplying
the figures. Of course, the other figure which would be interesting
is how many cars were actually procured by the UK Government,
using taxpayers' money? I think, at the end of the day, the responsibility
has got to go both ways. We always come back to this, that you
have done very well out of Government in support previously, with
the new model which was launched at Ellesmere Port; we have taken
a lot of pain already with Luton in the past. It does not seem
so long ago that GM was coming before this Committee explaining
the rationale behind Luton, "We've got to use Ellesmere Port,
this is the future of the car production for GM and its presence
in the UK," only to find that you are taking off a shift,
and I do not think it is very good. I think the UK public are
very responsible in supporting your company. I think the time
has come to see a little bit more support coming from GM with
the promises which were made four and five years ago. I just wonder
what message you have got for those workers who are losing their
jobs at Ellesmere Port?
Mr Browning: Let me step back.
First of all, 16 per cent share of total production in the UK
is, I think, a very credible performance when we sell 15 per cent
of the total market in the UK. I think the Committee would recognise
that is a substantial and, very importantly, a long-term commitment
to the UK. Vauxhall has been present in the UK since the beginning
of the 1900s, 1903 is when the company was established, and we
have a long history of participation in the UK industry. The UK
is the fourth largest market for GM worldwide, so, irrespective
of Europe or the rest of the world, the UK is a very important
market for GM. That is why we are looking to maintain our manufacturing
operations in the country, as long as they can be competitive,
and I think that is the real challenge for all of us, how to make
sure we sustain competitiveness of this manufacturing base in
the UK. That is something that we are working very hard to achieve,
working very hard with all of the relevant stakeholders, whether
that be local development agencies, national government bodies
or our individual partners, whether it be trade unions or our
own internal groups, so a lot of effort to maintain the manufacturing
base that we do have in the UK.
Q116 Mr Hoyle: Would it be fair to
say, and I look at Lancashire Police, that you have a huge volume
of Vauxhall cars, they operate Vauxhall cars and I am very pleased
to see that? Do you believe that if production of GM cars did
not continue in the UK we ought not to be procuring cars that
are not produced without a plant in the UK?
Mr Browning: If you look at both
the retail and the fleet sectors of the UK market, and what you
are talking about here is the fleet sector, Vauxhall has been
very successful in the fleet market and, in fact, is market leader
in the fleet sector, so our focus on fleet customers is very important
to us. We do think, by being present in the UK as a manufacturing
organisation, that does show a level of commitment to the economy,
a level of commitment to the economic well-being of the country
which is positive; that is part of our reason why we would like
to maintain, if at all possible, a competitive manufacturing base
in this country.
Q117 Mr Hoyle: Those are very hesitant
and very carefully crafted and chosen words; what I would say
is have you got a long-term commitment to Ellesmere Port and to
Luton for the future? Crafted words are very good but the reality
is, what we really want to know is, are you 100% behind both plants,
or is the writing on the wall, there really is not a future at
these two plants?
Mr Browning: My answer is very
simple. We are committed to manufacturing operations in the UK,
as long as they remain competitive. It is, I think, the duty of
all of us to make sure we do everything possible to maintain that
competitiveness.
Q118 Mr Hoyle: What are you comparing
the competitiveness with, the US, the UK, or some third world
site?
Mr Browning: First and foremost,
the competitiveness is within the Western European arena, but,
at the end of the day, this is a global industry and global choices
and decisions have to be made, in terms of manufacturing and sourcing
footprint decisions. Ultimately, it is a global industry with
global dynamics affecting that industry, but right now our competitiveness
has to be, first and foremost, in a European context, and that
is the focus of the operations that we have in place.
Q119 Mr Hoyle: Have you reached that
in the UK yet?
Mr Browning: No. Maybe coming
back to the discussion about Ellesmere Port specifically, Ellesmere
Port had the third shift taken off because it is the highest-cost
production operation for our Astra plants in Europe. Whilst it
is the highest cost, it was always at the greatest risk; therefore,
when there had to be a decision to take off a shift at an Astra
plant, because Ellesmere Port was the highest-cost plant, it was
the plant with the shift to come off.
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