10 Conclusion
163. Air travel has grown at an astonishing rate
over the past quarter century and it shows no sign of slowing.
From being the reserve of the wealthy few it has become the international
mode of transport for Everyman. As the number of passengers has
grown so has the industry that caters to them. It increasingly
has to take account of a variety of passenger requirements as
it operates in an ever expanding and liberalised market. Established
airlines are facing competition both for economy passengers from
the low cost airlines and for business passengers from dedicated
business carriers. In this marketplace the customer really is
king and if they do not like what you offer they will go and shop
elsewhere.
164. So why is it, at a time when more people than
ever are travelling by air and when they have a bigger choice
than ever before, that air passengers are more frustrated and
dissatisfied than ever? The cumulative impact of the evidence
we received would suggest that it is a combination of things:
more choice does not appear to mean more power; easier means of
purchasing tickets has not increased transparency; security queues
are getting longer as rules become more convoluted but people
do not believe in the threat they are meant to guard against;
and when things go wrong consumer rights are overwhelmed by legal
complexity.
165. It is clear what passengers want: to buy a ticket
that is clearly priced; to travel to the airport quickly and reliably
without damaging the planet; to be able to take advantage of new
technologies at airports to avoid check-in and drop off their
baggage and then to proceed through security, all in the space
of fifteen minutes; to entertain themselves while airside and
to get quickly onto a plane that is stewarded by qualified, polite
staff and that is carrying well-mannered, considerate fellow passengers.
We do not think that this is asking the world and we look to the
UK's excellent aviation industries to deliver it.
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