Memorandum 61
Submission from At-Bristol
EXECUTIVE SUMMARY
The panorama of British science centres
is described; their missions, their clients, their impact, their
revenues and expenditures and their relationships with schools
and universities.
A comparison is established with
the US situation.
One of the major differences between
the US and UK resides in the level of public funding to incentivise
science centres to adapt, to modernise, to increase their impact,
to know better about their best practice and to work more in a
networking mode, with other science centres, schools and after-school
organisations.
The lack of an appropriate level
of public funding in the UK is a long-term threat to the quality
of science learning and teaching at a national level. This must
be addressed in order to stop the decline of science learning
enrolment in British schools, to counter the development of a
creationism anti-science movement in the UK and to aid the facilitation
of a science based modernisation of the British economy.
1. INTRODUCTION
1.1 I have 17 years experience in science
centres; from 1991-2005 at the helm of the Exploratorium in San
Francisco (voted in 2005 by the profession as the best science
centre in the worldthis recognition I believe to be correlated
to the Exploratorium having obtained the most peer review public
funding in the US). I am presently the Chief Executive of At-Bristol,
a Millennium science centre, located in Bristol, UK. I am therefore
happy to express my views about UK central government funding
or, more precisely, the lack-of, and its implication for the UK
science centre movement and the impeded betterment of school science
teaching and learning, as well as British public engagement in
science and societies questions.
2. SCIENCE CENTRES
FACTS AND
FIGURES: A COMPARISON
BETWEEN THE
UK & US
2.1 The worldwide science centre movement
is now important and is growing. The Association of Science and
Technology Centres (ASTC), the largest professional organisation
of science centres in the world has more than 500 members, 80%
in the US. 200 of these answered the last ASTC survey (2006) wherefrom
we will extract our statistics. Ecsite-uk (the UK Network of Science
Centres and Museums) has close to 80 members and is the best organised
national chapter of Ecsite (the European organisation of science
centres).
2.2 Some simple statistics will shed light
on the importance of science centres and their funding. The median
building size of a science centre is 7,000 m2 with an average
of 2,500 m2 of exhibits and another 500 m2 of temporary exhibition
space. A large proportion of science centres, 53% will, between
2007-09, be expanding and renovating their facilities and renewing
their exhibits.
2.3 Most science centres offer resources
for learning such as classes, demonstrations, school field trips,
outreach programmes, teacher workshops and even sleep-overs (50%)
and kits for schools (40%). After-school programs, programs for
home-schooled children and for youth employment are offered by
more than 50%. One-third offer programs for seniors.
2.4 Using data from the ASTC survey (US
science centres and museums in the survey totaling 43 million
visitors per annum), one can extrapolate a 90 million per annum
total visitorship to science centres in the US. The total visitorship
of the full membership of Ecsite-uk is in the order of 17 million
per annum (extrapolated from a 2007 Ecsite-uk survey of 25 centres
visited by 11 million people in 2006.)
2.5 Science centres receive a mix of operating
revenue sources: earned income, public funding and private donations.
In addition, some have endowments and/or may receive in-kind donations.
In the US, earned income and endowment return total approximately
50% of the revenues. Public funds and private funds roughly contribute
at the same level25% each to the other 50% of the revenues.
54% of the total expenditure is staffing costs.
2.6 In the UK, a wave of new science centres
opened at the turn of the Millennium with a cumulated investment
of c. £500 million, none of which had an endowment and two
have had to close. Some are low in science content which allows
them to survive using, for instance, exhibition space for rent.
Most are struggling.
3. AT-BRISTOL:
AN EXAMPLE
OF A
MILLENNIUM SCIENCE
CENTRE
3.1 At-Bristol is strategically organised
on a 3-prong approach: exhibitions, education and continuing professional
development of teachers in science. To date (2007), At-Bristol
is the only science centre in the UK which incorporates a Science
Learning Centre offering high quality continuing professional
development for everyone involved in the teaching of science in
primary and secondary schools and Further Education colleges in
the South West. The Science Learning Centre closely associates
the University of Bristol and the University of Plymouth within
its own internal management. This combination has led to innovations
such as the design of portable interactive exhibits for schools,
which may have an important impact in the learning of science
in schools, museums and also on continued professional development.
In order to be able to create these new portables and to test
them, At-Bristol requires grant money. It also has to regularly
refresh its offering to the public. Finally, it wants to become
a provider of services to other science centres across the UK.
All this requires investment. Private funders and Foundations
are providing At-Bristol with some grants but government money,
through the appropriate channels and national monitoring, is essential
to align these approaches to a national policy.
3.2 Opened in 2000, At-Bristol had to undergo
a severe reorganisation in April 2007 closing two of its three
attractions to reduce an unsustainable fundraising gap of £1.5
million per annum. The 3-prong approach is of course maintained.
In its new reduced configuration the revenue fundraising gap is
reduced to only £0.35 million. Staffing expenses of £2
million will be 46% of £4.3 million, the total new expenditure
per annum. Between 2000-07, At-Bristol was able to bridge the
fundraising gap of £1.5 million through a series of one-off
solutions accessing a number of competitive grant sources, some
government funding and a more generous gift aid scheme. All these
sources are either no longer available or have been substantially
reduced.
4. IMPACT OF
SCIENCE CENTRES
4.1 Impact studies have shown that science
centres can make a significant difference. Visitors interviewed
at the end of their (on average three hours long) visits or six
months after, can recall significant moments of their visits and
the meaning attached to performing many interactive sequences
either with exhibits or with personnel on the floor. A frequent
declaration is that, had they been exposed to such a question-driven
and exploration-focused experience whilst at school, they would
have embraced science with interest. The measurement of impact
shows that a prepared visit (through the website, pre-briefing
or reading questionnaires) leads to an even more significant outcome.
Visitors are also keen to participate in debates and to vote on
diverse contemporary science and societies issues. (At-Bristol
has developed a very successful Citizen Science programme with
the help of the Wellcome Trust.) Visitors highly trust the messages
proposed by science centres. A good example of using this high
trust level is the domain of nanotechnologies where public fear
about the danger of nanoparticles seems to be growing. To accompany
the development of the nanotechnology initiatives, the National
Science Foundation recently (in 2005) awarded the San Francisco
Exploratorium, the Minnesota Science Centre and the Science Museum
of Boston a $20 million grant to help the country (US) understand
the coming of nanotechnology initiatives and to help citizens
to participate in the debate. 25 other science centres are going
to be associated with this very important initiative.
4.2 The demography of visitors to science
centres shows a predominantly family structuremostly educated
and with an above average disposable income. To change this demography
requires either free admission days to the science centres or
even more of a systematic outreach effort to schools and community
based organisations (CBO's) (particularly in remote and/or underserved
areas). This of course requires the correct portable equipment
and trained staff together with a well-organised collaboration
with schools and CBOs. Funding is necessary to reach out to those
undeserved and also rural audiences.
4.3 It is worth noting that the Exploratorium,
in partnership with the University of California in Santa Cruz,
won a $10 million grant in 2001 to help 50 US science centres
to develop their collaborations with local schools. To carry out
the research into what did and didn't work in these collaborations,
the american graduate students were trained at King's College
Graduate School of Education in London, one of the best science
education research organisations in the world. This is also a
good example of partnerships between science centres and Universities.
4.4 The impact of science centres has to
be measured in reference to their goals which are to educate,
entertain and empower their users. Science centres should be learning
platforms fostering what we call the global learning agendaa
seamless relation between learning in informal settings including
the home, in schools, and in after-school environments. The seamless
approach can only be achieved if there is a willingness among
those many institutions to share resources, best practices and
even staff, ie where they decide to operate as networks from within
each domain (informal network) or across different institutions
like science centres and schools. It is therefore justifiable
for the government to consider fostering alliances within and
between the informal sector, the school system and the after-school
movement. Each segment of the learning engagement (including through
the mass media) is essential to the quality of the global learning,
and government money should encourage the internal or external
strategic alliances for the benefit of a more multidimensional
learning offer open to the young generation, their families and
the population at large for life-long learning.
4.5 Therefore, everyone could benefit from
what science centres are particularly good at: providing an experiential
approach to unfamiliar concepts in familiar context, helping visitors
generate their own questions in a collective exploratory and playful
manner, learning to think informally (which complement the formal
learning in schools) and at fostering debate on contemporary questions
about science in society, linking topics of global relevance and
of local impacts. Some examples of those questions are: the understanding
of the genome revolution (the Wellcome Trust has provided At-Bristol
with £1.5 million to develop a travelling exhibition "Inside
DNAthe genomic revolution" opening in 2008 (Ecsite-uk
will help with the educational component)), creating a carbon
neutral society (Stern report, conclusion of the recent G8 Heiligendamm
summit), preserving clean water and clean air resources and what
it will require from every citizen.
4.6 More generally, science centres in the
UK are accomplishing what Tony Travers of the London School of
Economics concluded in his recent report: Museums and galleries
are "... fulfilling their original [intended] functions,
while also acting as institutions of learning, mass tourist attractions
and civic partners".
4.7 A recent threat on public engagement
in science is the fast growing creationism movement (in the US,
one out of two Americans believe the world was created as is and
there has been no evolution). This is exemplified by a new (April
2007) $25 million facility in Kentucky, the Creation Museum. Similar
public activities also exist in the UK in total denial of any
scientific evidence to which money appears to be flowing from
private sources. The correct way to counter such dangerous non-sense
presentations (eg dinosaurs and humans living together!) is to
make sure that all members of the Ecsite-uk membership are delivering
an excellent job and get enough resources to do so.
5. INVESTING
IN OUR
FUTURE
5.1 The total operational expenditure of
science centres in the US is roughly $1 billion per annum. Spending
public money at the level of 7% of this amount on consolidation,
renovation, renewal, assessment and research is a very reasonable
number. If you look at the US congress appropriated funds given
to the National Science Foundation, National Institute of Health,
Department of Energy, and NASA for informal science education,
this amounts to a total of $70 million per annum which just corresponds
to the 7% of the gross expenditure.
5.2 The total level of expenditure of Ecsite-UK
membership is £250 million per annum. To operate at the same
level as the US, UK government would have to spend approximately
£17.5 million per annum which would represent only a 5% increase
of the £320 million per annum distributed by DCMS to all
museums and galleries in the UK (and even a smaller percentage
if one adds the £400 million coming from The Arts Council).
5.3 Today, through the DTI, the Government's
budget to incentivise science centres in the UK is not £17.5
million but £0.35 million per annum. This of course does
not include the regularly sponsored UK national museums on science
(£30 million) or natural history (£50 million), which
receive their budget as an entitlement (the magnitude of which
is unfortunately under threat of shrinking) in a situation similar
to the Smithsonian budget in the US. This also does not recognise
the help given by Local Authorities and the Regional Development
Agencies in some regions of UK, to be compared with non-federal
government help in the US. The result is that 85% of the revenues
of UK science centres are relatively stable but the complement
of 15% is more problematic.
5.4 More money from the already mentioned
$70 million per annum is spent in the US on initial or extended
transformations of science centres. It is financed through a combination
of locally raised private contributions (capital campaigns) and
city's, district's or the State's public money contributions.
In the UK it would correspond to private, Local Authority and
Regional Development Agency funds. Sometimes it can also be achieved
through what is still an active process in the US called the "pork
barrel", a mechanism of piggybacking on federal appropriation
which has nothing to do with the domain. There is certainly no
point in the UK importing such a contested US approach.
6. RECOMMENDATIONS
6.1 In the UK there is a need for a serious
reconsideration of the public policy on science centres leading
to an increase of regular public funding (amount and distribution
mechanism) to focus on stablisation, development, networking,
assessment and researchin one word to incentivise all the
science centres and museums across the country. This should include
the science centres in Northern Ireland, Scotland and Wales which
have, for the moment, a much welcomed policy of funding the financial
needs of their science centres once there has been an agreement
about their goals.
6.2 The present UK level of permanent public
funding of science centres and museums should be preserved for
a few science museums and centres which already receive them but,
as in the US, the new UK funds, which we are advocating, should
not be an entitlement to specific institutions which makes a national
policy less easy to monitor. They should be administrated through
a peer review process with the setting up of guidelines and appropriate
advisory council including foreign experts. The Royal Society
could very well host and administer such a fund. Alternatively
the Engineering and Physical Sciences Research Council and the
Medical Research Council, who are used to practicing this kind
of grant based funding approach, could also manage those public
funds.
6.3 Public money is strategically important
to make sure that government's goal of fostering the new knowledge
society is efficiently achieved. Of course this could be complemented
by private donations which do exist in the UK (eg the Wellcome
Trust) but are of much less amplitude on average than in the US.
The result would be a consolidation of the more volatile 15% part
of the revenues, a possible increase in and a long-term healthy
development policy for the sector.
6.4 The present DTI funds for incentives
to science centres and museums in the UK are too low, almost by
two orders of magnitude. A two-digit sum expressed in millions
of pounds is needed each year for the UK at large (certainly not
less than £10 million).
6.5 This measure would have a very significant
role, first to stabilize the profession but more importantly to
improve the quality and the impact of the service given by all
science centres to the UK population for science learningin
and out of schools, and to foster healthy public engagement on
scientific matters. This improvement should be monitored on a
regular basis. These two goals are key to the good functioning
of a modern democracy and the successful modernisation of the
country, a central element of the government's agenda. In addition,
it will provide a model for other countries to rethink their own
approach and possibly benefit from best practices and resources
available from the UK.
June 2007
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