Evidence submitted by Ultravox (A subsidiary
of Amplifon) (AUDIO 20A)
In the first session of oral evidence, questions
were asked regarding whether the private sector is competitive
on price with the public sector and why there is such an apparent
disparity between the pricing of hearing aids in the private and
public sectors.
While I attempted to answer these questions
in my oral evidence, this is a complex area with many variables
involved, not all of which I could adequately cover in the time
available. Having sought advice from your Committee Clerk, I am
therefore writing briefly to clarify the position, from my company's
perspective, on the two themes of questioning that arose in this
area.
Is the private sector able to supply NHS patients
at similar cost to the public sector?
The answer to this is an unqualified "yes".
Statements given in written evidence by others have suggested
that the cost to the NHS of private sector provision might be
double, or more, that of public sector provision. However, these
statements tend to compare only the marginal cost of NHS provision
(or sometimes only the cost of the device itself) with the full
economic cost of private sector provision. The quoted costs of
internal provision, therefore, often exclude the cost of buildings,
support services and other overheadsall of which are real
costs to the NHS, even if they cannot be readily allocated to
hearing aid provision under current accounting systems. In order
to be clear on this important point, for a valid comparison of
the cost of NHS hearing aid provision to be made with that of
the private sector, both must contain the same cost elements.
In support of this, the general comparability
of public and private sector costs was confirmed in the oral evidence
given by the Minister which indicated that the emerging "tariff"
was not dissimilar to the costs charged by the private sector
for NHS patients in the current PPP. A point of view also made
by the RNID representative in oral evidence.
Why are hearing aids for private patients so much
more expensive than NHS hearing aids?
I understand that evidence submitted by others,
as referenced at the oral evidence session, has compared the £40
[sic] cost of an NHS hearing aid with the £2,000 [sic] cost
of a private one. I would contend that both figures are incorrect.
It would appear that the £40 figure quoted
relates to the price to the NHS of the device itself. Firstly,
it is my understanding that the average cost to the NHS of digital
hearing aids is £70 excluding the cost of individually made
earmoulds. Secondly, it does not include the cost of all the services
associated with hearing assessment of the individual, the fitting
and validation of the device, as well as the overhead costs referred
to above and long term after-care services.
There does not appear to be any current definitive
information regarding the actual full economic cost of NHS hearing
aid provision. The closest proxy is probably the figure of £270
plus the hearing aid cost which was given by the Minister in oral
evidence as the emerging "tariff" cost. However, even
that cost possibly does not include all overheads and it certainly
does not include after-care costs.
The figure of £2,000 quoted as being typical
for private sector hearing aids is also incorrect. I cannot comment
upon the prices of other suppliers but the hearing aids provided
to private clients by my own company, over the last 12 months,
have an average price of £1,155 including VAT. However, I
would emphasise that the prices paid by private sector clients
include not only the hearing aid system itself but also all professional
and aftercare services for the lifetime of the hearing aid system
and VAT.
I would therefore respectfully suggest that,
rather than comparing £40 with £2,000, the nearest comparison
which is possible, between NHS and private provision, is £270
(plus hearing aid cost) and £1,155 (including hearing aid
cost).
This still represents a discrepancy, which can
be accounted for by the following five main elements:
1. Scope of Service
The NHS cost, as with the contracted PPP service,
comprises the device and a patient journey of three sessions.
By comparison, our private patient service comprises the device,
typically six sessions during the first year and an open-ended
after-care service typically comprising two sessions per annum
for the lifetime of the device, all included in the price.
2. Cost of Device
The NHS is the largest purchaser of hearing
aids in the world. They are able to secure prices from their suppliers
that are a fraction of the price that the much smaller, and fragmented,
private sector can achieve. Typically, for our private customers,
we pay three times the price that the NHS pays for equivalent
devices (although NHS patients benefited from NHS pricing under
the PPP).
3. Economies of Scale
As the dominant provider of hearing aids, the
NHS has much higher patient throughput and can potentially organise
itself to achieve economies of scale that are not available to
the private sector for their private patients. A properly structured,
large-scale PPP would enable the private sector to achieve similar
economies for NHS patient provision.
4. Flexibility of Service
The private sector typically offers services
over a longer working day, often into the evening, and on Saturdays.
This involves staff rostering arrangements which add cost but
benefit our clients.
5. Commercial Overheads
Like all providers of private services, we need
to promote those services within a competitive market place to
attract clients. We have advertising and additional marketing
costs that do not apply to the public sector and would not apply
to private sector provision to NHS patients.
I trust that the above provides additional clarity
which I hope will be of use to the Committee. I would conclude
by remarking that private sector hearing aid provision is a competitive
industry, with recent new entrants adding additional competition.
This is driving down prices and will continue to do so. The current
PPP and any future PPP will also be competed heavily and will
ensure the most competitive pricing for NHS patients comparable,
we believe, with the true cost of in-house NHS provision.
Jeff Murphy
Chief Executive, Ultravox UK
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