14. Further memorandum submitted
by Barclays Plc
Matt Barrett has asked me to write about those
matters on which he promised to come back to you following the
oral evidence he gave to the Committee on 16 October 2003.
Before doing that, I should like to make the
following points in the firm belief that the credit card industry
is a real British success story. UK consumers, UK retailers and
the UK economy have all benefited from the most competitive and
advanced card market in Europe. Cards have also helped the UK
lead the growth in e-commerce and the development of the internet
as a market place. Consumer spending has driven the UK economy
over the last few years creating both economic growth and jobs
to the benefit of all.
I would also like to provide you with a further
explanation of some of the issues which were discussed at the
16 October hearing. These are:
Transparency
Barclaycard's 0% "Forever" campaign.
Interest rates and typical APRs
Interest rate calculations
Barclaycard's profitability
Monument products and risk-based pricing
Responsible lending
1. Transparency
Barclaycard, along with Nationwide, has worked
with APACS to create the Summary Box, which will provide consumers
with a clear, comparable summary of the costs of using a credit
card. We launched ours last month, six months earlier than the
deadline. We are pushing the industry through APACS to go further
in places, such as providing examples on agreed borrowing scenarios.
We are including new wording on all our marketing
material and application forms, including more information on
how payments are allocated, and are committed to increasing the
print size of our terms and conditions, all to ensure greater
clarity. Also, we have included in our "Clear as Crystal"
leaflet more information on the allocation of payments. Copies
of our new marketing material are enclosed to show you how far
we are taking our commitment to transparency. If you have any
feedback on these please let me know.
2. BARCLAYCARD'S
0% "FOREVER"
CAMPAIGN
In connection with our "Forever" campaign,
you will be aware from my phone call and the press last week that
we have been working with the OFT over the course of the last
couple of weeks to withdraw our marketing material, as the OFT
are of the view that the "Forever" marketing material
for the offer is misleading. Whilst we believe we have not broken
the law, and the OFT accepts that this is our view, we have taken
action to make our marketing material clearer as it is not our
intention to mislead our customers. We have agreed with the OFT
to stop using the word "Forever" and to provide a clearer
explanation of how the offer works in the marketing material.
In particular, we have been working with the OFT to make clear
to customers the consequences of the allocation of payments term.
The "Forever" material will shortly be replaced with
new marketing material (copies enclosed)[22]
that, we hope, will allay the OFT's concerns, whilst continuing
to provide consumers with our offer. To be clear, the OFT has
not criticised the terms of our offer, which will continue, but
the way it was marketed to date.
We are committed to leading the industry on
transparency and it is important to demonstrate that we take notice
of the views of the OFT and yourselves, and act upon them.
3. Interest rates and typical APRs
Consumers have real choice when choosing a credit
card. Competition is fierce. We are constantly striving to find
new innovative competitive offers. Contrary to some Members' views,
all our research indicates that rates are just one part of the
proposition and consumers choose cards for a variety of reasons.
For example, Barclaycard's customers obtain a range of benefits
such as price promise, free extended warranty, Nectar points,
fraud guarantee and purchase protection as well as no annual fee.
Brand consideration is also very important. Customers may choose
their card on the basis of their personal perception of the benefits
it brings.
Rates have reduced and continue to do so. As
Matt Barrett told your Committee our typical APR rate today is
14.9%. This means that at least 50% of customers taking up this
offer now receive a standard rate of 14.9% APR or lower, and have
done so for several months. A significant proportion of our customers
do not pay any interest at all because they repay in full each
month, and these customers benefit from an interest free period
of up to 56 days.
In setting rates in such a competitive market
place, we are very conscious that, if customers are unhappy with
what they obtain from Barclaycard, they can move to another credit
card provider or decide to borrow in another way. After all, our
competition is not confined to other credit cards.
4. Interest rate calculations
I acknowledge that differences in the way interest
is calculated can affect the amount of interest paid, to varying
extents, depending on customer usage of the card. I believe that
transparency around this is important although, of course, there
is a balance between saying too much (and confusing the consumer)
and not saying enough to be clear.Like the OFT, we are opposed
to any standardisation that restricts scope for competition. We
are interested in the OFT's thoughts around creating benchmarks,
and will be exploring their ideas with them and within the industry.
5. Monument and Risk-Based Pricing
It is a myth that low-income sectors of society
necessarily represent a higher risk to lenders. Often those on
modest incomes are more careful in how they manage their money.
Risk-based pricing reflects how customers manage their financial
affairs, not how wealthy they are.
Risk-based pricing, introduced three years ago,
allows us to be inclusive. This supports the Government's financial
inclusion agenda as it gives us the opportunity to offer more
people credit than if we had one standard rate.
Matt Barrett promised to clarify the situation
regarding our Monument card, which, in common with the rest of
Barclaycard, uses risk-based pricing. You will appreciate that
it is not possible to assess the risk until an application is
received so we can only let the customer know the rate when providing
them with a card. The rate is notified to the customer who can
then choose whether to borrow at that rate or not at all.
The underlying principle of transparency is
that the price for using a product is clear before any charges
are incurred. In view of the concerns raised by your Committee,
I am able to confirm that we are looking to improve the Monument
marketing material to ensure that risk-based pricing is clearer.
This will include the implementation of a summary box and clarity
and print size of the terms and conditions.
Risk-based pricing allows us to offer credit
to consumers who we would otherwise decline. We believe it is
preferable for consumers to borrow in this way from reputable
lenders, like Barclaycard, with a record of responsible lending,
rather than be turned aside by us or another credit card company
as uneconomic to serve, or be forced into the hands of loan sharks.
6. Responsible lending
It is never in our interests to lend to customers
who can not afford to repay. We have a lot of experience in this
field and have developed sophisticated risk management techniques
to ensure that our customers do not over extend themselves. For
example, we are very careful when increasing credit limits to
ensure that a customer meets our lending criteria and any attempt
to restrict the lifting of credit limits would meet resistance
from the majority of our customers who welcome the flexibility
this provides. No one enjoys finding themselves without sufficient
funds at the head of a queue in a supermarket or at the time of
a personal emergency.
There is a difference between irresponsible
lending and irresponsible borrowing. As evidence of our approach
to responsible lending, Barclaycard turns down 4 out of 10 applications
for credit. Less than 2% of our customers make only the minimum
payment every month. Also, a very small proportion (around 2%)
of our customers get into long term financial difficulties, usually
as result of a change in their personal circumstances, and we
are always sympathetic in such cases. The vast majority do not
have problems in this area and I can confirm that we have taken
account of possible interest rate rises into our lending policies.
Conclusion
I hope I have clarified all the outstanding
points following Matt Barrett's appearance on 16 October, but
if not please do let me know.
I confirm that we are committed to working with
you, the DTI, OFT and the consumer groups to try and improve the
situation even further.
Finally, I think it is important that any recommendations
made by your Committee do not compromise the competitive nature
of the market or the choice available to consumers. Credit cards
are a UK success story in that they provide benefits to the economy,
consumers and retailers alike. There is an important balance to
be struck in protecting consumers whilst, at the same time, ensuring
that they have choice and that financial services providers operate
in a competitive market place.
26 November 2003
22 Not printed. Back
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