Examination of Witnesses (Questions 373
- 379)
TUESDAY 10 JUNE 2003
MR FRANÇOIS
IVERNEL, MR
CAMERON MCCRACKEN,
MR CHRIS
AUTY, MR
ALLON REICH
AND MR
ANDREW MACDONALD
Chairman: Gentlemen, thank you very much
for coming to see us today. Mr Alan Keen will open the questioning.
Q373 Alan Keen: Good afternoon. A
very simple question: what have you done with all the moneyI
understand £92 million?
Mr Macdonald: Starting at this
end, I represent DNA Films, along with Allon Reich, and we were
awarded £29 million from the Arts Council. We spent just
over £12 million and made six films, and have £16 million
remaining.
Q374 Alan Keen: Do you think the
taxpayer has had value for money so far? What are the differences
between if you had not had the money and the fact that you had
the money?
Mr Macdonald: The main difference
is we are trying to build a sustainable company rather than just
make one production after another. We have had a few hiccups along
the way but I believe we are well on the way to doing that. That
is the main difference.
Q375 Alan Keen: How many individual
staff have been involved in that, and what training comes from
that?
Mr Macdonald: The core staff of
the company is 10 here based in London, but we have made films
in London, two in Scotland, one in the North East and one in Manchester,
and when a film is made there are between 100 and 300 people that
are employed. The level of films that we make is quite small and
I am a great believer in using as many local people as possible
and bringing them on. You tend to make them in cities that have
some kind of infrastructure in media and broadcasting, Glasgow,
Manchester, Liverpoolthose are the places we have chosen
outside.
Q376 Alan Keen: By the way, the question
is not an antagonistic one.
Mr Macdonald: I am not trying
to be defensive.
Q377 Alan Keen: You do not need to
be defensive. We support the British film industry, so we are
not asking questions as if we think you have wasted the money,
we just need to know how it has been used, what the future holds
and what advantages have come from it. Can I hear from other people?
Mr Auty: We have so far made or
committed to or in the process of completing the twenty second
film. We have leverage to approximately £24-25 million of
production investment from the Lottery so far with approximatelyalmost
exactly in fact£75 million of non-Lottery finance,
a great deal of which is non-UK finance as well. We have been
quite rigorous about the training policy on all the films; there
have been large numbers of young people who want placements and
we are a regular contributor to training at the National Film
School and in other places. Our particular case among the three
franchises is perhaps slightly different from the other two in
that the Film Consortium was a completely new-start company which
we have leveraged (I do not know whether this was the best thing
we did or the worst thing we did) into a publicly quoted company,
with a view to attracting further capital from the capital markets.
We have had some success in that area. As to the outturns of the
films, which is really where I think you are going with that question,
the fact of the matter is that of the last ten films eight have
so far been distributed in North Americawith two films
in the top 15 British films at the US box office last year. The
market itself for film worldwideand Britain only represents
about 8% of that markethas been very depressed in the last
two years, but I suppose the one thing I would emphasise, rather
self-servingly, here is that we have actually leveraged the Lottery
cash to build infrastructure, because the group we have created,
of which the Film Consortium is a very major part, is also now
a significant licensing company called The Works, which is also
a wholly-owned part of the same group. So I hope that gives you
some indication of our activity.
Q378 Alan Keen: In relation to the
first answer, they have got money left still from those grants.
Does the same apply in your case?
Mr Auty: Indeed. We are actually
on the current spending target for the original business plan.
There is approximately £4.5 million of production investment
still to occur. Those are actually project submissions which are
in course at the moment but they are not within the figure that
I have just outlined for you.
Q379 Alan Keen: How closely monitored
has the expenditure been from the Arts Council?
Mr Auty: I would say that once
the Film Council took over the management of the Lottery funding
there has been a pretty thorough on-going monitoring of funds
deployed. If I may go a little further with that question, I think
the other thing I would say is this: the requirements that the
Film Council brought to the table were quite significant in enhancing
outturn performance, because unlike the Arts Council they required
pre-commitments from distributors in certain key territories to
indicate that there was genuine commercial appetite for the properties.
On a month-by-month basis they are absolutely on top of all of
the numbers. So I think the answer is that in the last two-and-a-half
years, certainly, very thoroughly. We have two accountants for
whom half of their jobso you might say a full-time accountant's
jobis all the compliance and monitoring aspects and feeding
that information through.
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