Examination of Witnesses (Questions 165
- 179)
TUESDAY 13 MAY 2003
MR TIM
BEVAN, MR
ERIC FELLNER
AND MS
DEBRA HAYWARD
Chairman: Lady and gentlemen, thank you
very much indeed for coming to us this afternoon. I am sorry we
were a little bit late, but we had some private business which
ran over. Derek Wyatt.
Q165 Derek Wyatt: Good afternoon.
What would your recommendations be to this Committee as to how
we could improve a British film industry funded by Britain rather
than America?
Mr Bevan: Basically we are a company
that is funded by Europe and the United States.
Q166 Derek Wyatt: We understand that.
Mr Bevan: We believe that if you
are going to be competitive in the motion picture business, not
only within your own market but within a worldwide context, there
is one thing that you have to tap and that is distribution. The
distribution business, like many other businesses, for the film
business is run out of America by the majors and that has been
the case for the last 50 or 60 years. If you cannot harness that
distribution, then you do not really stand a chance and that is
because, at the end of the day, we are lucky enough, since 1992,
to have worked with an international distribution structureoriginally
it was Polygram, now it is Universalwhere you have an international
distribution structure like that, you have a pyramid and at the
top of the pyramid you have one person who says "I want this
film to work round the world" and the distribution falls
into line. So for us it is not really a concern where the film
is actually paid for, it is the distribution that is important.
Q167 Derek Wyatt: So are you saying
it is an irrelevance then? I am asking you as Brits, as well as
the fact that you are sponsored by outsiders, as it were. Is it
important in the cultural milieu of British society that we have
a film industry and if it is, then should we have some compulsion
about distribution? Should we follow a French system or a Spanish
system or not?
Mr Fellner: I think as Brits and
as human beings it is essential that we support our culture, but
the problem with the film business is that those two words "film
business"
Q168 Chairman: Could I interrupt,
Mr Fellner? I see that my very good friend, Mr Alexander Walker,
does not look as though he is hearing very well. So could you
speak more loudly?
Mr Fellner: He may be hearing,
he may just not be liking what he is hearing. He knows what we
have to say. But the film business, I am sure a number of the
other people that you have chatted with have said this; those
two words sit uncomfortably with one another because on the one
hand you have the cultural aspect of film, the creative nature
of it, and on the other side you have the imperatives of business
and putting those two things together is tough. And coming back
to your question; yes, it is essential that we support the cultural
notion of Britain and everything that that stands for, but at
the same time we also have to support the business aspects of
what we do, which means that we have to sell films and make films
that will work on a global scale. What we try and do is a little
bit of both and I think that the problems that the industry sometimes
has is when it has a confusion about what it is doing; whether
it is trying to make a cultural film for a global audience or
a global film for a local audience. You have got to decide and
budget accordingly and go from there.
Mr Bevan: I would argue that in
terms of what we do culturally, the most important thing is to
get a movie to as big an audience as possible and that you have
to harness whatever distribution machine you can in order to do
that. For instance, we made a picture a few years ago called Billy
Elliot which had the benefit of being distributed by Universal
and the machinery of Universal and, indeed, before that we made
a film called Four Weddings and a Funeral which had the
benefit of being distributed, at that point, by Polygram, a worldwide
distribution outfit. Both of those films were small British films
which, because of the cultural representation of this country,
were seen by very large audiences around the world because of
the distribution machines. The same movies could have been made
and been distributed independently and they would not have reached
as big an audience.
Q169 Derek Wyatt: Could you just
unwind a bit of what you have just said there because we talked
last week to the Bend it Like Beckham director and writer
who said that she had to give away 75p in the pound to every British
distribution company in order to get it seen here. So she lost
a million pounds actually on Bend it Like Beckham and it
was only until she took it abroad and luckily got buy-ins that
she actually covered her costs. So are you saying that, in fact,
your costs are covered from day one because the distribution buys
in immediately at the cost level? Is that the key?
Mr Bevan: The key is that if you
are a part of a worldwide distribution organisation and it has
a film like Bend it Like Beckham to distribute, it knows
that it is going to be a very difficult film and, let us say,
plucking territories. Germany and France are difficult, but in
the UK you stand a chance. But they are balancing that equation
in their mind all the way through. And also, if you are part of
a big worldwide distribution organisation, because they have got
muscle, they tend to have television deals and ancillary video
and DVD deals which do make it less risk prone.
Mr Fellner: Also, it is one organisation
distributing around the world. I imagine what she was referring
to was that the only area that they truly controlled was the UK
and the rest of the territories are being sold to different companies
that all had their own agendas in terms of how they were going
to release the film, when they were going to release it, whether
it was a priority to them or not, whether they thought that they
could make money from it or not.
Q170 Derek Wyatt: What I am hearing
from you though is that we cannot do it, we do not have the muscle
in the distribution. But should the Government legislate or should
the planning laws say any film in Britain should have a local
screening?
Mr Bevan: No.
Q171 Derek Wyatt: Or are you totally
against the concept of actually trying to protect or help the
British film industry?
Mr Bevan: We are integral to the
British film industry in that we make British films here. It is
about choosing which picturesyou try and decidewe
make films that cost from a million dollars to $70 million and
we always say that if you have a million dollar movie it needs
to find a million dollar audience around the world and a $70 million
movie you had better find a $70 million audience around the world.
And by the way, either sum is huge and it is very unlikely that
with a million dollar movie that you are going to find your audience
to support that movie just in this country. It is an international
business.
Mr Fellner: I do not think that
we would ever say that we should not, or the Government should
not, try and support British film because, of course, there are
areas where it needs support. But I think to enforce legislation
on to a creative business in terms of it having to have a release,
that is tricky because then you get into a scenario where a filmnot
because of faults that the film makers have made, just because
that is the way the business worksis not a very good film
suddenly having to be forced into getting a screen release in
the UK just because it is British. If it is no good, then
Mr Bevan: One thing that has certainly
happened in the 20 years since I have been working in this industry
is that the British movie-going audiences have become much more
supportive of films. When we first started with films like Launderette
and Wish You Were Here and Sid and Nancy a £3
million gross was a huge thing and now our films are regularly
doing £15 to £20 million at the UK box office.
Mr Fellner: Yes, the audiences
are looking for them and when they find a good British film they
support it.
Q172 John Thurso: I am very interested
in the comment that you made that really the industry has to work
out whether it is in the business of producing art, culture or
whether it is in the business of being in a business and people
need to be clear in their minds what they are doing. And I suppose,
when one asks what should be the British film industry, one should
make that division as well. In other words, is it about the industry,
which are the people in it and making money, or is it about the
art and the culture and the two, to a certain extent, from what
you are saying, must be divided to be intellectually pure in your
approach? But what I would really like to understand is the sort
of business aspects of it. It has always struck me that we are
a country that is extremely bad at venture capital and the City
is pretty bad at raising venture capital and that the film business
is a business, from the evidence that I have heard, which is very
much about venture financing on a one time basis every time. Can
you explain to me how one goes about the business of raising the
funds to put a film on and where the money comes from and how
you best go about getting it, as much as you can?
Mr Bevan: I will speak for us,
Working Title, to start with and then Mr Fellner will speak for
the others. We are fortunate in that we have evolved a relationship
with a Hollywood major over the years. So what happens is that
Universal Pictures, along with Canal Plus, which is a French television
company, they finance Working Title, which means that they finance
our overhead, we employ 30 odd people here in the UK and five
in Los Angeles. They finance our project development, which is
the critical part of the whole food chain in film production,
which is developing a screenplay, be it from an original idea,
be it from a book, be it from an article or whatever, which is
several million dollars a year for us. And they also finance our
production. Now, when they finance our production, they look to
lay the risk off as much as they can and one of the reasons that
we are able to make our big movies here in the UK at the moment
is that there is some lease back which is a critical factor in
making bigger movies like Bridget Jones or Richard Curtis'
Love Actually or currently Thunderbirds here in
the UK, because they are always looking for the cheapest place
to make those movies. So for us it is a big corporation who have
the distribution in our films who are funding us entirely. Eric
will speak for everybody else.
Mr Fellner: Well, I mean I can
speak as best I can, but I imagine there are other people you
have seen and will be seeing, Jeremy Thomas and Steve Wooley and
other independent producers, who you have chatted to. But the
way they structure their finance is more on a pre-sale basis,
a small amount of equity, an element of Film Council money and
an element of bank debt and they just piece it together that way.
Coming to your point about venture capital, I do not think there
has been much venture capital in the British film business for
quite a while. Because it generates so many headlines, people
are quite scared of the film business because most of the headlines
generated are about disaster, they are not about success. And
I think since Goldcrest there has not been any sizeable equity
in a sustainable slate of movies out of the City. There has been
European money, there has been American money, but I do not think
there has been much City investment.
Q173 John Thurso: Is there room,
as there is in the theatre, for people who regularly invest in
productions?
Mr Fellner: There is room for
that. I mean, there are small independent movies that get pieced
together with £10,000 increment, investments from 1,000 people
or a 100 people and you do hear about them. But it does not create
a sustainable model. I mean you saw Michael Kuhn last week and
he was talking about the fact that it is a hit-driven business
and unless you have a slate of movies which allows you to get
the hit, you can never create a continuous industry. You can create
a film here and film there and one will be lucky and one will
be unlucky, but to create an industry you need to get a substantial
flow of films on a regular basis so that you can get that percentage
break of the occasional hit that pays for the failures and turns
out a profit and then keep rolling, keep rolling, keep rolling.
Mr Bevan: We believe that our
model is a good one; it is that we are harnessing one of the giants
in the movie business that we get money from them to make our
movies because we have creative autonomy because we have got a
bit of experience in this business as we tend to make filmsat
least half our slate is British contentand that we are
putting our cultural message out there that way. There are five
other studios and we think that harnessing those, the giant distribution
machines, is the way to do it. I always liken it to the motor
industry actually; Aston Martin is a great British label, but
it is owned by Ford; Bentley is a great British label, but it
is owned by Volkswagen; Rolls Royce by BMW. The label is fantastic,
it is all British, but it needs the distribution and financing
of a multi-national in this day and age.
Q174 John Thurso: Is there a difference
therefore between a British film industry, which is basically
about production work, the actual making of the films, the studios,
the technical side of the film business, where effectively you
make them here because they are cheaper to make here, it is more
cost effective? And what you are really saying is that that is
the kind of USP that we can give, is our ability to deliver that
quality of technical skill and that for the rest really we have
to use the American system and work with it rather than try and
compete with it?
Mr Fellner: We can do both. I
think we use the American system and use the USP of British crews,
British actors and British ideas and I think that Tim is absolutely
right in terms of how to create an industry, but we must not forget
that on top of that industry there is also the point that Derek
was making earlier about the cultural side, where there is also
room for films that do not necessarily fit into the industry model
and that is where Government support, Film Council support, Lottery
support is absolutely essential because you need to be able to
get the occasional film, a few films, a handful of films made
that otherwise would not stand a chance and can break out.
Mr Bevan: And the senior creative
side of that industrywriting, producing, directingis
a very difficult industry to get in to because of the capital
required and that is where you have to help. You know, we can
sustain in terms of making big films here, yes, in crews and all
the people who technically work on films, that is what keeps the
food chain moving, but in terms of cultural originality, you have
to invest in our future there, which is the writers and the directors
and the producers.
Q175 John Thurso: So the best thing
that the Government can do is to concentrate on that area which
is the most under-supported area to keep the creative talent going
and leave the guys who know how to run the business to do the
business side?
Mr Bevan: Training, yes.
Q176 Chairman: Before I call on Chris
Bryant, could I ask you this; the Rank Organisation in its day
was a British film company. It was based in Britain and it made
films which, while not always made in Britain, were clearly and
definably British films. You are based here, you are British.
Nevertheless, your scope is very, very much wider. You make films
in this country, you make films about this country, you make films
like Fargo which would not claim to be or could not conceivably
be described to be as a British film, wonderful though it was.
How would you define yourselves?
Mr Bevan: I think we define ourselves
now as film producers basically. I keep on coming back to the
studios, but each of the six main studios have deals with a number
of people who supply films to them and each of the main studios
has two or three main producing deals, names such as Joel Silver,
Scott Rudin and people like that. We would consider ourselves
to be one of those people supplying films to the studio. And in
doing so, in supplying one or two big films to the studio each
year, which is part of their main international worldwide slate,
we buy ourselves the freedom to make smaller films as well.
Mr Fellner: British producers
working on a global and international level trying to export our
product. Working Title have been asked many times by all the majors
to basically set up in LA, move to LA, work out of LA. We have
refused for the last 20 years to do that because we are proud
of the fact that we work out of the UK and we can make films that
we really want to make.
Q177 Chairman: Obviously you are
strong and powerful enough not to work to order, as it were. You
have explained to John Thurso the various ways in which you raise
your money, but I would assume that none of the organisations
and institutions that provide you with money either seeks toor
if it did seek to, does not succeed in imposing any wishes on
the content of the film?
Mr Bevan: It is creative collaboration,
I believe is the word. And what we have learned along the line,
because unfortunately film production is extremely expensive and
the more expensive it gets, the more nervous people get and I
talked about the script a little bit earlier and I think it is
a very important part of it. Debra works specifically in that
area and I think at some point it would be great if she could
speak to that because we believe that a decent script, if we get
that right, and of the 40 people who work for us round the world
probably 20 of them work on script development, is if we get that
right then most of the rest of the process will fall into line.
But if we do not get that right, then the film down the end does
not stand a chance. And because we are lucky enough to have a
great depth of development because we have been working together
as a team for such a long time is that we probably have as good
a development slate as any producer in the world and within the
film business those that pay recognise that and they will give
us the freedom because of that.
Q178 Mr Bryant: You referred to the
growth of a British audience for British films and a growing appreciation
over the last 10 or 20 years, I guess. And that seems to have
been matched on television as well in that of the top 100 television
audiences of all time I think only one American movie makes it
into the top 100 whereas several British movies have. Have the
broadcasters, in your view, in Britain played a strong enough
role in ensuring we have a strong film industry?
Mr Fellner: Well, Tim and I would
not be here if it was not for the broadcasters in the 80s were
forced, I thinkI do not know if you remember the regulations
in the 80sthey were forced to spend a certain amount of
money on investment in feature films and we were both beneficiaries
of that. They no longer do that. You can pre-sell your film to
the BBC or to ITVI mean I am talking as an independent,
our deals with the broadcasters are very different, but an independent
can pre-sell their film but they are not getting nearly as much
money as they should get to help them get the film made, given
that the broadcasters will benefit enormously by your top 100
list. You can tell that
Mr Bevan: The short answer is
no. They do not do enough.
Q179 Mr Bryant: And for satellite
broadcasting, apart from sport, it is their major driver.
Mr Fellner: Correct. They buy
finished films but in terms of investing in British films, I think
the only satellite company around closed their film business about
six to nine months ago.
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