APPENDIX 2
Memorandum by A G Parfett & Sons Limited
A G Parfett & Sons Limited is a Private
Limited Company operating cash and carry warehouses in the North
West of England supplying independent retail stores and caterers
with goods for re-sale. The company operates five depots and is
in the top 10 of UK cash and carry companies. In the last financial
year turnover was approximately £193 million.
The registered customer base of the company
is in excess of 12,000 retailers and 5,500 caterers and the focus
of the business is very strictly based upon supplying the trade.
I should like to submit evidence to illustrate
the effect of Bootlegging, Smuggling and Duty fraud on our compliant
business since the advent of the single market in 1993. Conclusions
can be drawn as to the effect on my customers businesses, which
are classic small businesses.
I intend to look at the Super Strength Lager
market as follows:
relative to the whole Take Home beer
category.
1. Super Strength Lager was a particularly
important area for Independent retailerstheir share of
this market has always been much higher than their share of the
total beer market. Distortion of this market therefore has a disproportionately
severe effect on small businesses.
2. Compounding this effect, customers for
smuggled or bootlegged goods are more likely to be customers of
independent stores because of the cash nature of the business,
and the social class of the typical customer base.
3. "Checkout" magazine is a respected
part of the trade press, and publishes an annual table of the
UK's Top 100 Off Licence Drinks Brands.
|
| 1993
| 1994 | 1995
| 1996 | 1997
| 1998 | 1999
|
|
Carlsberg Special Brew
Top 100 Drinks
position*
| 7 | 8
| 9 | 10
| 10 | 13
| 15 |
| Beers position** | 2
| 2 | 3
| 4 | 4
| 6 | 6
|
| £m value*** | 55
| 57.9 | 57
| 58.1 | 55.3
| 53.1 | 52.1
|
Tennents Super
Top 100 Drinks
position*
| 9 | 9
| 10 | 11
| 13 | 14
| 17 |
| Beers position** | 3
| 3 | 4
| 5 | 7
| 7 | 8
|
| £m value*** | 50
| 55.4 | 56
| 51.6 | 49.4
| 47.9 | 46.2
|
|
*League table position in top 100 all alcoholic drinks
**League table position versus other Beer brands
***Sales value of brand at retail prices
4. The above data shows that sterling sales of the two dominant
brands in the super strength category have declined by 5.3 per
cent in the case of Carlsberg Special Brew, and 7.6 per cent in
the case of Tennents Super.
5. The corresponding sales pattern in the Stockport depot
of Parfetts Cash & Carry (the biggest depot for beer sales)
are as follows;
6.
|
| index: 1994 = 100
|
| 1995
| 1996 | 1997
| 1998 | 1999
|
|
| Carlsberg Special Brew100 | 64.7
| 45.4 | 40.6
| 26.0 | 32.3
|
| Tennets Super100 | 109.1
| 80.7 | 54.9
| 39.7 | 59.5
|
|
7. During the years used for illstrative purposes the
total sales of Beer, Lager & Cider in this depot were as follows:
|
| June 94
| June 95 | June 96
| June 97 | June 98
| June 99 |
|
Year to Index:
June 1994 = 100 | 100
| 104.2 | 106.5
| 106.7 | 112.7
| 107.5 |
|
7. It can be seen that these figures are relatively more
stable, and showing some growth. The growth would have been substantially
more, as it has been in other areas of the business, had it not
been for Bootlegging.
8. It is my belief that the above figures clearly demonstrate
a dramatic loss of sales due to Bootlegging. It should be pointed
out that these products show the effect on the Super Strength
category (the most lucrative beer category for the criminal),
but the effects are similar across every area of licenced &
tobacco trade.
9. Areas of trade most affected include (in addition
to the above) premium beers, wines (particularly volume selling
"commodity" wines such as Liebfraumilch), spirits, hand
rolling tobacco and, increasingly, cigarettes.
10. These issues are having a severe and increasingly
fatal effect on the viability of small independent convenience
stores. These stores provide a vital service to communities, particularly
the less advantaged in society, and are already under tremendous
pressure from the ongoing onslaught of the Multiple retailers.
11. Loss of the Grocery market to these multiples means
that these two categories (tobacco & take home drink) are
the essential key to survival of these independent stores. The
additional & unseen losses of VAT, National Insurance, Personal
& corporation tax have not been quantified, but are growing
all the time.
12. Whilst the efforts of HM Customs & Excise are
appreciated they are demonstrably failing to solve this problem.
The longer it persists the more deeply rooted the criminal element
become in this area of business, with potentially disastrous social
consequences. The only effective solution is the harmonisation
of duty rates if we wish to be part of a single market.
1 October 1999
|