APPENDIX 23
Memorandum submitted by Cranfield University
1. INTRODUCTION
1.1 Cranfield University welcomes the opportunity
to give its views on Engineering and Physical Sciences Based Innovation.
Cranfield presently has the largest earnings from UK industry
of any British University by a substantial margin and also, presently,
operates the Teaching Company Directorate on behalf of the Department
of Trade and Industry. The University therefore has a significant
background of relevance to the inquiry. The author, Professor
P Hutchinson, was a member of the Working Group which prepared
the response by the Royal Society to the Inquiry and is in full
agreement with the observations made there. This response will
only add matters that are not dealt with in the Royal Society
submission so as to avoid burdensome repetition.
2. SUMMARY
2.1 Engineering and Physical Sciences Based
Innovation is a complicated process the components of which are
now beginning to be elucidated. This clarification could facilitate
stimulation of innovation.
2.2 Government laboratories and independent
research and technology organisations have a clear role to play
in innovation and technology transfer but can suffer from difficulties
associated with inadequate outlets for ageing researchers who
lose productivity in research.
2.3 The undue focus of the Research Assessment
exercise on publication in referreed journals and the relatively
low weight attached to research for direct application diverts
some of the most able researchers away from innovation.
2.4 The conclusions formed in the Foresight
process should be updated and reviewed on a regular basis less
they become ossified and irrelevant to current business.
3. INNOVATION
AND TECHNOLOGY
TRANSFER
3.1 Industrial growth means change and more
than ever technological change. Widening European and World markets
has brought to companies a demand for innovation for more technologically
based up-to-date products and more technologically based competition.
There are, of course, a number of routes and strategies to help
companies acquire technological knowledge. These include: in-house
R&D, technology transfer, licence agreements, direct purchase,
joint venture projects, company acquisitions and mergers, contract
R&D, new personnel and turnkey projects. Each of these has
its advantages and disadvantages, but some of the disadvantages
of the more formal arrangements include their one-off nature,
the time needed to find and choose appropriate partners, lengthy
negotiations and often a lack of follow-up support. Indeed it
is these difficulties in traditional formal approaches that have,
in part, led to the recognition that the search for and acquisition
of technology knowledge should be a continuous process rather
than a series of one-off periodic steps.
3.2 It has long been recognised that a key
characteristic of technologically progressive firms is their high
quality of incoming information. As long ago as 1959, Carter and
Williams reported the importance of this in almost 200 firms over
a wide range of industries. Many other studies have since demonstrated
the value and importance of external information for successful
technology development and innovation. For example, SPRU's Project
SAPPHO confirmed the need for high quality external linkages,
as did Peters and Waterman (1982) and CEST (1990 & 1991).
Innovation in companies is now being seen as an on-going process
of know-how accumulation based on a complementary mix of in-house
R&D coupled with a proactive searching and scanning of technology
based knowledge developed elsewhere (Cohen and Levinthal, 1990;
Seaton & Cordey-Hayes, 1993; Trott, Cordey-Hayes & Seaton,
1995).
3.3 This process of search and acquisition
of technical information being practised by technologically progressive
companies often involves informal networks, partnerships, and
formal strategic alliances.
3.4 A relevant background question is to
ask how this practice can be extended more widely to less technologically
advanced organisations and to SME's without an R&D activity.
3.5 To assist such organisations in this
process, there has been the evolution of a number of Intermediaries
or third parties who aim to aid this knowledge transfer process.
These include RTO's, Regional Technology Centres (RTCs), specialist
transfer agencies such as Defence Technology Enterprises, and
more recently one-stop-shops such as Business Link and the major
activity of the Foresight Programme. The performance of these
have had a mixed success. Partly this has been because of the
emphasis they have placed on making provision of technology ideas,
on the assumption that increased exposure to these ideas would
in some way result in beneficial technical change in industrial
companies. While such provision of "access" to technological
ideas is an important and necessary part of technology transfer,
it is only one component of a much more complex process.
3.6 The conceptual framework shown in Figure
1 attempts to illustrate technology transfer more realistically
as a series of interacting sub-processes, rather than a simple
one-off transaction or decision process. This framework was initially
developed following a study of the role of intermediaries in which
a mismatch was identified between the needs of potential innovators
and the activities of information-centred technology transfer
agencies. The research revealed that where much effort appeared
to have been devoted to providing "access" to technology
knowledge, little effort had been aimed at understanding the needs
of organisations acquiring technology knowledge developed outside
their own organisation and the transfer channels appropriate to
them.

3.7 The illustration in Figure 1 is considered
to provide an appropriate vantage point from which to explore
the issues involved in innovation and technology transfer. But
firstly, it is necessary to define terms:
Accessibility: the level of technology
knowledge and the availability of related information
Mobility: the ease of obtaining this
technology knowledge and the appropriate channels (eg intermediaries,
people movements, networks, partnering) through which technologies
are transferred)
Receptivity: an organisation's overall
ability to be aware of, to identify with and to take effective
advantage of technology.
3.8 Any investigation of technology transfer
should take account of mobility channels and varying levels of
receptivity as well as taking account of levels of technology
accessibility.
3.9 Finally, the remaining terms in Figure
1 need clarification and this can be achieved by expanding the
definition of receptivity into a process of search and information
acquisition. Thus, receptivity is the capacity of preparedness
to:
search and scan for information which
is new to the organisation (awareness)
recognise the potential benefits
of this information by associating it with internal organisational
needs and capabilities
communicating these to, and assimilating
them within, the organisation
applying them for competitive advantage
3.10 The paper "Inward technology transfer
as an interactive process" by Trott, Cordey-Hayes and Seaton
develops these concepts further and is based on studies conducted
within ICI Chemicals & Polymers Ltd.
4. THE INDUSTRIAL
APPLICATION OF
GOVERNMENT FUNDED
RESEARCH
4.1 The industrial application of Government
funded research should be taken much more seriously in the UK
than it is presently. This is probably a significant factor influencing
UK economic performance.
4.2 Many Government measures presently miss
the mark by taking either an over simple view of the process of
technology transfer and innovation (see above) or by positively
obstructing it. For example, the undue focus of the Research Assessment
Exercise on publication in refereed journals, and the relatively
light weight attached to research undertaken for direct application,
diverts some of the most able researchers away from innovation
and into publishable research.
5. THE RESPECTIVE
ROLES OF
GOVERNMENT LABORATORIES
AND INDEPENDENT
RESEARCH AND
TECHNOLOGY ORGANISATIONS
5.1 These organisations have a clear role
to play in innovation and technology transfer. However, they suffer
from a key difficulty in that there is no clear onward route for
those researchers who, as they age, cease to be productive. By
contrast, the Universities have a continuing flow of bright young
people committed to research who move through the process of PhD
research into post-Doctoral positions and on into Industry and
Commerce. It would be useful to find an appropriate association
between the Universities, Government Laboratories and independent
research and technology organisations. The EPSRC Partnership scheme
is a useful example. It might be useful to re-adjust the terms
of employment in Government research organisations and independent
research and technology organisations so that a relatively small
number of people, of established productivity, have permanent
appointments, together with a larger group who move through employment
in research into employment in the commercial and industrial sectors.
6. THE OPERATION
OF GOVERNMENT
SCHEMES DESIGNED
TO PROMOTE
COLLABORATION IN
AND INDUSTRIAL
APPLICATION OF
RESEARCH
6.1 There are now many Government schemes
designed to promote collaboration in, and industrial application
of, research. Much is made of collaboration in many of these schemes,
but more often than not they remain firmly focused away from genuine
application and exploitation. In order for exploitation and application
to occur, the collaborations must be of long duration. Regrettably,
many of the schemes have a too near term focus.
7. INTELLECTUAL
PROPERTY RIGHTS
AND PATENTING
7.1 See the observations in the Memorandum
from the Royal Society.
8. THE PROVISION
OF FINANCE
TO SUPPORT
ENTERPRISES IN
THE APPLICATION
OF RESEARCH
AND INNOVATION
8.1 See the observations in the Memorandum
from the Royal Society.
9. THE ROLE
OF THE
FORESIGHT PROGRAMME
IN FOSTERING
NETWORKS AND
IDENTIFYING PRIORITIES
9.1 The Foresight programme was successful
in fostering networks but, if this was the aim, it could have
been achieved more directly and at much lower cost. The support
provided to at least one panel, of which the author was a member,
seemed inadequate and there was a consequent tendency to waste
the time of panel members. In future exercises this effect would
be modified if the panel members, or their institutions, were
reimbursed the full cost of members' time.
9.2 The conclusions formed in the Foresight
process should be updated and reviewed on a regular basis, lest
they become ossified and irrelevant to current business. There
is reason to doubt the generality and soundness of some of the
conclusions.
10. THE ROLE
OF THE
ENGINEERING AND
PHYSICAL SCIENCES
RESEARCH COUNCIL
IN FOSTERING
TECHNOLOGY TRANSFER
10.1 See the memorandum by the Royal Society.
11. PROGRESS
MADE TOWARDS
IMPLEMENTING THOSE
RECOMMENDATIONS OF
THE SCIENCE
AND TECHNOLOGY
COMMITTEE IN
THE
PARLIAMENT IN
THEIR REPORT
ON "THE
ROUTES THROUGH
WHICH THE
SCIENCE BASE
IS TRANSLATED
INTO INNOVATIVE
AND COMPETITIVE
TECHNOLOGY RELEVANT
TO THE
FIELDS OF
ENGINEERING AND
PHYSICAL SCIENCES"
11.1 See the memorandum by the Royal Society.
2 April 1998
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