SUPPLEMENTARY MEMORANDUM FROM THE SCOTCH
WHISKY ASSOCIATION
Thank you for your letter of 25 January seeking
additional information on two of the points raised during our
appearance before the Committee.
INTERCOMPANY TRADE
Just over 90 per cent of Scotch Whisky sales
are sales of blended Scotch Whisky. A typical blend may consist
of around 40 individual whiskies. No company owns that many distilleries,
and while one company comes close, even it requires the spirit
from rival companies' distilleries as a constituent part of its
own blends. This puts the Scotch Whisky industry on an unusual
footing. Brand owners fight vigorously for market share in the
high street against competitors upon whom they rely for some of
the constituent parts of their own product and for the maintenance
of their own product quality.
The trade between companies will be conducted
either by a cash payment for spirit supplied, or through reciprocal
fillings under which companies will swap from different distilleries
between each other.
The importance of blended Scotch Whisky is such
that virtually no distillery would remain economically viable
if it had to rely solely on sales of bottled Single Malt. For
example, it is our understanding that between 50 per cent and
60 per cent of the business of one very best known malt distilleriesin
the top five sellers world wideis the supply of fillings
for other companies.
EMPLOYMENT
There are a number of points to make here. The
SWA gathers employment data from its members each year. In 1999
and 2000 the number employed remained around 11,200 people. Clearly
this represents only those people employed by SWA member companies.
While these account for well in excess of 95 per cent of the industry,
distilleries and related operations at Springbank distillery,
Loch Lomond distillery and other similar operations would not
be included.
The industry data is however more robust that
the "official" figures that have historically been relied
on by government departments, based on SIC codes. These always
understate the employment levels, as evidenced by Scottish Parliament
Rural Development Committee's recent report into rural employment,
which puts forward a figure of 9,000 jobs in the industry. I understand
that one of the reasons for the difference is that SIC codes do
not pick up smaller operations which have few employees.
Turning to the specific point about employment
numbers being affected by job transfers from Scotch Whisky companies
to other operators, notwithstanding that there has been no change
in job function. The particular case we had in mind in making
this point, was that our 1999 employment figures suggested a drop
in sales staff employed in Tayside. An analysis of the figures
showed that few of these jobs has actually disappeared. While
some staff had relocated to other parts of the UK, the major impact
was due to Highland Distillers' sales staff transferring to a
new joint venture sales company that Highland had established
with Jim Beam Brands and Remy. These staff were no longer on the
Highland payroll (and thus not in our statistics), but were doing
the same jobrepresenting and selling the company's Scotch
Whiskyand were based in Stirling instead of Perth.
In this case some 60 people were involved. Smaller
numbers, but no less important given the role distilleries play
in rural communities, may be involved where a SWA member sells
a distillery to a non-member. For example, in the last year JBB
(Greater Europe) plc has sold Tomintoul distillery (Speyside)
and Bruichladdich distillery (Islay) to companies that previously
did not own a distillery and are not members of the Association.
Thus, the employees at these locations will apparently `disappear'
from the statistics, but their jobs will continue to exist.
I hope the above is helpful, but if you have
any further queries, please do not hesitate to contact me.
The Scotch Whisky Association.
February 2001
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