Examination of Witnesses (Questions 100
- 119)
MONDAY 13 MARCH 2000
MR BRIAN
BENDER, MR
ALEX ALLAN,
MR PETER
BURKE AND
MR STEFAN
CZERNIAWSKI
100. Why do a significant number of MPs find
it more important to have an internal Intranet than an external
website address? What does that say about the attitude today of
people who work outside their organisation?
(Mr Allan) I am not sure that that is necessarily
true.
101. Page 17 of your report shows that it is.
(Mr Allan) Certainly most of the departments do have
both an Intranet and a website and I think there must be relatively
few, if any, who have Intranet and do not have a website at all.
102. Why do less than half think that having
a website for the taxpaying customer or citizen is less important
than having an Intranet system inside their own organisation?
What does that say about the attitude of the organisation's leadership
to the general public?
(Mr Bender) I cannot answer that at all. I suspect
that if that survey was re-done now and in six months' time it
would be a different picture.
(Mr Allan) This says 80 per cent in
five years' time thought that a website was very important, whereas
it was 68 per cent thought an Intranet was very important in five
years' time.
103. At present there are discrepancies there
of 46 and 51. There is a discrepancy of attitudes between current
chief executives about what is important, whether communicating
internally only or externally only with citizens, is that acceptable?
(Mr Bender) That is not right, and as I said just
now, I believe that is something that new field work will show
is changing, and for the new media team to debate about.
104. I look forward to seeing those figures.
My last question is about money. What investigations are taking
place to enable the Government and Government agencies to prosper
financially through the use of this technology?
(Mr Allan) It is a key part of the current spending
review, looking at what departments' plans are in terms of spending
more money in the short-term in order to make very substantial
savings in the longer term. That will be an increasingly important
part of where we are looking at investment in IT and in similar
technologies.
105. My question is not really about savings
it is about income. What investigations are taking place and what
efforts are being made to attract private finance through the
use of information technology and web pages from the Government?
We read in the newspapers and my own experience is that that is
where providers of private web pages are making the mass sum of
their money, what are we doing to bring some money into the Government's
coffers?
(Mr Allan) Most of the IT projects are done under
the private finance initiative. We are certainly not spending
vast amounts of public money, saying this all has to be done for
no return within Government.
106. Have you ruled out advertising and that
sort of thing?
(Mr Bender) We have looked at it and so far we have
ruled it out on the grounds of potential propriety on Government
websites. The question has been asked and we have answered it
to one specific department so far but we do not have general guidelines[5].
The Committee suspended from 6.01 pm to 6.07
pm for a Division in the House
Mr Gardiner
107. Mr Czerniawski, the DSS does not know how
much it costs to handle a telephone call, does it?
(Mr Czerniawski) No.
108. When will you?
(Mr Czerniawski) The trouble at the moment is that
we have people who are doing all sorts of different things and
telephone calls are part of people's jobs rather than being concentrated.
We do have units of activity which we count and measure. I do
not know the level of detail and whether that could produce a
more detailed costing for a telephone call than the NAO were able
to establish.
109. That is a very long answer to a very short
question. The question was, when will you know how much it costs
to handle a telephone call? If you do not know then please say
so. If there is a date please say it and if there is not then
let me know.
(Mr Czerniawski) We will know when we manage telephone
calls through call centres and bring together information so that
call centre operators do that as their key job, then we are able
to cost that. I cannot give you an immediate date.
110. Can you give me a date for when you are
going to have those call centres up and running for all of your
transactions?
(Mr Czerniawski) For all of them, no. The first stage
is already in place, we are doing it for some pensioners at the
moment and we have plans to extend that to all pensioners over
the next twelve months. The second stage will be as part of the
Child Support reforms, beyond that we do not have detailed plans
at present.
111. Okay. Until you do know what those costs
are you also will not know what savings you can make by transferring
people to website processing, will you?
(Mr Czerniawski) Not precisely, no.
112. You have made estimates of the savings
for every one per cent shift to web access and that is £3
million for every one per cent shift; is that correct?
(Mr Czerniawski) That is an estimate that was made
by the NAO, we certainly accept that.
113. You signed up to that.
(Mr Czerniawski) Yes.
114. I appreciate that it is not based on any
knowledge you had.
(Mr Czerniawski) Yes.
115. How much are you currently spending in
the DSS on promoting and servicing web access?
(Mr Czerniawski) We are not at the moment spending
very much directly on promoting it. The website address is going
on to all new forms and leaflets as they are revised, increasingly
appearing on stationery, and so on.
116. Again, it is a very simple question, how
much are you currently spending?
(Mr Czerniawski) Because the promotion is through
publications that we are doing anyway there is not a separately
identifiable sum for promoting the website.
117. The other part of my question was on servicing
websites, how much are you spending on promoting web access?
(Mr Czerniawski) At the moment we are spending about
£1m to £1.5m a year directly on the website. There are
also lots of other people involved in providing us with working
information that goes into it, which I cannot give you a precise
figure for.
Mr Gardiner: Might it be helpful to the Committee
if you provide precise figures for that?
Chairman
118. Could you do that, please?
(Mr Czerniawski) I can provide the Committee with
the information I can bring together, I am not sure it will go
as far as is wanted[6].
Chairman: See what you can do.
Mr Gardiner
119. What you told me so far implies that if
you were able to achieve a one per cent shift onto web access
you would actually free-up more money than you are currently spending,
as far as have you been able to identify to this Committee, on
promoting and servicing the total amount of web access that you
have available?
(Mr Czerniawski) I accept that, which is why we are
working to improve information on the site.
5 Note by Witness: The Website guidelines produced
by the Central Information Technology Unit in the Cabinet Office
state at para 3.10: "Government sites are permitted to carry
advertising. In designing pages, departments and agencies should
ensure that advertises' branding does not detract from the effectiveness
and appearance of their own branding or that of the government
as a whole. Particular attention should be given to avoid any
implication of endorsement of products or services or of contradiction
between government messages and those of advertisers. Where advertising
is used, it is suggested that banner ads do not exceed the industry
standard of 468x60 pixels and 8k file size for static images and
12k for animated GIFs. Advertising hosts should be aware of the
implication for total file sizes". Back
6
Note by Witness: The figure given includes the costs of
intranet activity, as well as those for the internet. The direct
cost of the DSS internet sites was approximately £390,000
in the last financial year. This does not include indirect costs
of material produced for other purposes, such as leaflets, on
which separate data is not available. Back
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