Consumer Protection
THE NEED FOR CONSUMER PROTECTION
9. In many areas of life, the consumer can make an
informed decision between goods and services on offer, and choose
the one offering the best value for money and most suited to his
or her needs. Depending on the level of competition, market forces
should therefore operate to provide value for money and suitable
products. The Consumers' Association told us, however, that this
was not the case with financial products: "the market failure
is quite extensive: low consumer confidence, poor quality products,
widespread mis-selling of a number of products".[13]
DEFINITION OF "CONSUMER"
10. The draft Bill sets out "the protection
of consumers" as one of four "regulatory objectives"
(Clause 2) and goes on in Clause 5 to explain that the degree
of protection needs to be appropriate to the degree of risk of
the investment, the degree of experience and expertise of the
consumer, and the general principle that consumers should take
responsibility for their decisions. It then defines consumers
as those who use (or are or may be contemplating using) any services
provided by regulated bodies or "who have rights or interests
derived from ... the use of any such services by other persons".
11. Ms Barbara Saunders, Chairman of the PIA Consumer
Panel (and now Chairman of the FSA Consumer Panel), pointed out
that this definition would include "people who are substantial
regulated firms", and would have preferred a definition excluding
activity carried out "in the course of a trade, business
or profession".[14]
Ms Sheila McKechnie of the Consumers' Association wanted some
aspects of small businesses to be included.[15]
Ms Hewitt thought it "important that the FSA should have
regard to the full range of consumers ..." but pointed out
the provision in the draft Bill that "the nature of the protection
they give consumers is appropriate to the nature of the consumer".[16]
12. One concern expressed to us was that dealing
with retail and wholesale services in the same regulatory framework
would put quite unnecessary burdens on the wholesale end of the
business. Dr Taylor said: "it will be very difficult adequately
to separate out the protection of the retail investor from the
much lighter degree of regulation which is required in the inter-professional
markets".[17]
The provisions to which we referred in paragraph 10 about the
protection being commensurate with the expertise of the consumer
are relevant here.
13. The British Bankers' Association (BBA) said that
it understood that "the principle of this point [the need
to differentiate retail and wholesale business] has been accepted,
but great effort will be required to make sure that the way it
is worked out in statutory objectives and rules does not undermine
it". It pointed out that the criterion for deciding on the
regime to be applied "is the nature of the customer, not
the nature of the supplier".[18]
However, the Association of Private Client Investment Managers
and Stockbrokers (APCIMS) said that this system should not be
applied too rigidly, and wanted to draw a distinction between
the type of advice its members gave (for which the client pays)
and that given by an adviser paid by commission.[19]
14. Mr Davies said that the FSA's current proposals
were for a three-way split, distinguishing between market professionals,
expert end users (such as "the corporate treasurer of a large
company"), and the retail sector.[20]
15. The draft Bill makes clear that different
types of consumers need different levels of protection. Given
this provision, we see advantages in the wide definition of "consumer"
in the draft Bill.
ACCOUNTABILITY OF THE FSA TO CONSUMERS
Consumer Representation and the FSA Board
16. The FSA is a private limited company, whose board
members are appointed by the Treasury. We examine later in the
report (paragraph 56) more general concerns about the suitability
of this structure, but consider at this point whether the FSA
is sufficiently accountable to consumers.
17. Ms McKechnie called for some FSA board seats
to be allocated to consumer representatives.[21]
Mr Howard Davies, Chairman of the FSA, however, said that "all
board members were there in their personal capacities, all of
them representing the public interest whether or not their background
was in the industry or ... in consumer groups. I believe at the
moment we have an entirely reasonable balance ... but I think
that it would be more difficult to operate the governance of the
Authority if individuals came to that Board and were required
to have a particular hat on throughout."[22]
Ms Hewitt agreed that all the board members should "feel
a real sense of commitment ... to all the objectives" rather
than the objective of consumer protection being seen as the "property"
of a particular member of the board "and perhaps less of
a priority for the others".[23]
18. We expect the Treasury, in making appointments
to the FSA Board, to strike a balance in the expertise and background
of its members, and expect them all to be willing to take account
of the need to pursue the objective of protecting consumers as
much as the other objectives.
The Consumer Panel
19. The FSA has appointed a consumer panel, choosing
its members from more than 300 applicants. Three of its eleven
members were previously on the PIA consumer panel.[24]
Although the panel is intended to be independent, witnesses pointed
out that there was no provision in the draft Bill requiring its
establishment, and that the FSA was responsible for its funding.
Hence there is the perceived risk that the FSA could lessen the
influence of a hostile panel by restricting its funding.[25]
However, Sir Andrew Large said: "if it were felt by consumers
and consumer organisations, for example, that the Consumer Panel
was not doing a proper job, I am pretty sure that they would say
so very, very quickly".[26]
Ms Saunders described the PIA consumer panel (also non-statutory
and funded by its parent body) as "no poodle", and said
that it had become "a group with specialist knowledge conducting
independent research, ... contributing to the formulation of policy
but from an external perspective".[27]
Ms Saunders said that the FSA consumer panel could be given statutory
recognition either by requiring the FSA to establish formal mechanisms
for taking consumer interest into account, or to build the requirement
for a panel into the Bill.[28]
Mr Davies had no objection to the appointment of the panel (or
of the Practitioners Forum, mentioned in paragraph 66) being made
a requirement in the Bill.[29]
Ms Hewitt did not expect the panel to feel "the slightest
bit inhibited because of the source of their funding", but
would respond to the point.[30]
The Treasury have now announced that the establishment of practitioner
and consumer panels will be a statutory requirement.[31]
20. We welcome the Government's decision to give
statutory recognition to the consumer panel, and believe that,
in order that it can be seen to be completely independent, its
budget should be independent of the FSA.
THE FOUR REGULATORY OBJECTIVES
21. As mentioned in paragraph 10, the protection
of consumers is one of the four regulatory objectives set out
in the draft Bill. The other three are market confidence;[32]
public awareness (see paragraph 32); and the reduction of financial
crime (see paragraph 84). Several witnesses questioned whether
these objectives should be presented in an order of priority,
and some suggested other objectives.[33]
Sir Andrew Large, however, said "there will be cases where
there will be differences of weight that have to be given to different
objectives".[34]
The PIA Consumer Panel called for the objective of consumer protection
to be an "overarching objective",[35]
and for the introduction of a fifth objective of promoting competitiveness.[36]
This was supported by Ms McKechnie, who said that the current
competition between companies was mainly in the amount of commission
they paid, and also called for an objective of improving the products.[37]
22. Mr Davies thought that the four objectives "dovetail
with each other quite neatly", and were related rather than
being "targets that are moving away from each other all the
time".[38]
He said that adding the promotion of competition as an objective
might interact with the objectives of the Office of Fair Trading
(OFT).[39]
Ms Hewitt confirmed that she did not want to make the FSA "a
competition authority" and also said that the four objectives
would work together and that the order in which they are listed
in the draft Bill was not intended to reflect an order of priority.[40]
23. As we have received many representations about
the inadequacy of competition in the field of financial services,
we attach particular importance to improving competition. The
Government should consider whether this can be done better by
adding this as a fifth objective for the FSA, or whether primary
responsibility should remain with the OFT.
CAVEAT EMPTOR AND THE
ROLE OF PRODUCT APPROVAL
24. The general principle "that consumers should
take responsibility for their decisions" (Clause 5 (2) (c))
is the draft Bill's embodiment of the legal principle of caveat
emptor (let the buyer beware). In 1984 Professor L. C. B.
Gower wrote: "regulation in the interests of [investor protection]
should be no greater than is necessary to protect reasonable people
from being made fools of".[41]
The FSA told us that it "believes that the role of regulation
is to protect consumersespecially retail consumersagainst
those risks which they are not in a position to assess and cannot
reasonably be expected to assume".[42]
25. There are various risks in financial products
from which consumers might need protection:
(a) reckless or fraudulent
running of the business, causing it to lose money;
(b) a product unsuitable
for the consumer concerned (e.g. a whole-of-life assurance policy
for someone with no dependents and no substantial liability to
protect[43]);
(c) a product which although
suitable offers poor value for money (e.g. because of high management
charges or severe cancellation charges).
The Consumers' Association however accepted that
it is impossible to regulate to prevent market risk.[44]
26. In our report The Mis-selling of Personal
Pensions,[45]
we examined the alternative approaches of regulation: regulating
the process to check whether suitable advice was given
and the suitability of the product assessed; or regulating the
product so that only those meeting defined criteria could
be offered for sale.
27. Ms Saunders said that "there is a danger
in seeing the product or process as alternatives. ... I think
you need a degree of both."[46]
Ms McKechnie said that "the previous legislation regulated
the process and that makes it cumbersome, somewhat expensive and,
by and large, it did not achieve the desired outcome".[47]
Regulation of products would not necessarily impose a heavy burden,
and every financial product had to be submitted to the Inland
Revenue anyway. She rejected the argument that product regulation
would deter innovation[48]
and said that a possible compromise approach would be that process
regulation would be maintained for products not meeting minimum
standards.[49]
Commission should be spread over the lifetime of the product.[50]
Ms Saunders called for a requirement in the Bill that a product
should be fit for its purpose.[51]
Sir Andrew Large warned about the danger of the "halo effect",
whereby approval of a product might be taken to be a guarantee.[52]
28. Barclays Bank, in written evidence, argued against
the FSA regulating the design and cost of investment products.
They said this approach risked "the creation of a situation
like that in Germany where all investment products are very similar
as regards terms, price, and investment performance, no matter
which company markets them. Competition is stifled and customers
are denied meaningful choice".[53]
29. Mr Davies reminded us that a European directive
prevented requiring "pre-notification" of life assurance
products, hampering product regulation in this field; but regulations
could require disclosure of costs, enabling comparative tables
to be drawn up. This would go "quite a long way" towards
product regulation; however, there would always be the need for
advice and questions of suitability, "which product regulation
cannot deal with",[54]
except where a product is offered with no advice at all.[55]
Ms Hewitt also mentioned the insurance directive but said that
the FSA would have "the scope, if it feels that is appropriate,
to regulate products or move in that direction".[56]
30. In our report on pensions mis-selling, we asked
the Treasury to publish a paper to assist the debate on process-based
versus product-based regulation.[57]
The Treasury's reply was that it "will be for the FSA to
determine its own approach ... the FSA is fully committed to consulting
... Product regulation does have a place in the regulation of
collective investment schemes. But taken too far, there is the
risk that the effect of regulation might be to standardise products
to such an extent that competition between products becomes limited
and the scope for innovation is consequently restricted. In examining
these issues, therefore, the Treasury would need to ensure that
the appropriate balance is struck between the needs of regulation
and the benefits of competition".[58]
31. We look to the FSA to strike the right balance
between the various methods of regulation, in the light of their
assessment of the best way to protect the consumer and encourage
competition.
CONSUMER EDUCATION
Promoting awareness
32. One of the aims of the FSA, "public awareness",
is defined in Clause 4 as including "promoting awareness
of the benefits and risks associated with different kinds of investment
and other financial dealing" and "the provision of appropriate
information and advice". This is likely to be a considerable
task, as Ms Saunders told us that, in a survey of 1,100 people
in 1998, none had heard of the FSA, and that 80 per cent of the
population view the financial services market as "baffling".[59]
Ms McKechnie called for better advertising.[60]
33. Mr Davies said that the FSA was planning to produce
fact sheets and provide a help line for retail consumers and that
it was looking at activities of regulators in Australia and the
United States, where "town meetings" are held to draw
attention to the financial decisions consumers have to make.[61]
34. We emphasise the importance of public awareness
both of the types of products available, with their benefits and
risks, and of the financial system and the role of regulation.
Accurate, comparable information from product providers is an
essential part of this.
Persistency of Pensions etc.
35. The PIA publishes an annual survey of the persistency
rates of life and pensions policies.[62]
The PIA Consumer Panel's own research is that a third of personal
pensions cease being contributed to within four years and a fifth
of whole-of-life insurance policies sold through some outlets
cease within two.[63]
Mr Davies said that this was "one of the aspects which causes
us the most concern", indicating the need for improvement
in the disclosure regime and the "best advice and suitability
regime"; the figures suggested that "people are being
sold products which are not suitable to their circumstances",
although "you would not expect 100 per cent persistency because
there are unexpected life events that happen to people which cause
them to lapse".[64]
Similar points were made by Ms Hewitt.[65]
We expect the FSA to continue and refine the practice of the
PIA of publishing information about persistency rates. The FSA
should aim to inform the public as to the nature of the financial
products that are available, to encourage the development of more
flexible products and to ensure that information is published
which will enable consumers to judge whether providers are making
disproportionate gains in the early years of, and upon the early
surrender of, their financial products.
Accessibility
36. The Association of Friendly Societies said that
the "biggest challenge" for the Government, regulator
and industry was "the delivery of cost-effective products
to lower income groups with appropriate consumer protection".
They said that the FSA's cost-benefit analyses required by the
draft Bill needed to be "applied to individual types of provider
and product rather than on an industry-wide basis".[66]
37. Ms McKechnie did not believe that greater emphasis
on regulation in recent years had reduced access to financial
advice.[67]
Ms Hewitt said that the Treasury was working with banks to ensure
that their services were available to people on low incomes. Difficulties
arose in proving identity, in the absence of bank branches in
some areas, and in some potential customers' fears of finding
themselves with an overdraft. The Treasury has established a task
force involving credit unions and banks to tackle these problems.
The Banking, Insurance and Finance Union suggested that the FSA
should "have regard to the need for access to appropriate
financial services for all sectors of the community".[68]
Ms Hewitt "was not persuaded" that the FSA should be
given a specific objective on social and financial exclusion.[69]
38. We believe that the Government's agenda for
extending access to such financial services as savings and pensions
will involve the FSA in issues of social and financial inclusion.
The FSA will want to develop adequate and sensitive systems for
monitoring and regulating, to encourage innovative products suitable
to the markets being served and to ensure that providers and consumers
will not face unnecessary obstacles in gaining access to these
particular markets.
SCOPE OF THE FSA
39. Schedule 2 to the draft Bill contains a list
of regulated activities and regulated investments, but Clause
11(1) provides that the exact limits of the scope of regulation
are to be prescribed by an order made by the Treasury. If such
an order seeks to regulate activities not covered by the lists
in Schedule 2, it requires the approval of both Houses of Parliament.[70]
40. The Government explained that their intention
was that the scope of regulation "should broadly cover the
types of business regulated at present". It went on to say
that one important change is the increase in the external oversight
of Lloyd's of London, and that pre-paid funeral plans may be included.[71]
Notable exclusions from the scope of regulation are mortgages
and long-term health plans; others are occupational pension schemes,
credit cards and other unsecured credit.[72]
Mortgages
41. Sir Andrew Large, who is now Executive Deputy
Chairman of Barclays Bank plc, said that he was personally "really
quite agnostic" about whether mortgages should be brought
within the Act.[73]
The PIA Consumer Panel pointed out that "not all the players
are included" in the industry codes, and that there are no
sanctions if they do not work;[74]
they recommended that mortgages should be brought within the scope
of the Act, citing the support of all 220 respondents to a survey
of consumer and voluntary organisations.[75]
The reasons given to support this were that mortgages were becoming
increasingly complex, that the OFT have estimated that there are
more complaints to trading standards and Citizens' Advice Bureaux
on mortgages than on second hand cars, and that it is often "the
biggest single investment that any individual makes". Ms
Saunders also pointed out that many mortgage marketers will be
regulated firms anyway.[76]
42. By contrast, the BBA advocated the continuation
of the voluntary code, which implied "a level of regulation
which matches their risk profile as products".[77]
Mr Sweeney, Director of the BBA, said that codes were flexible,
responding faster to changes in the market, involved the commitment
of the industry, and cost less; also, it was unwise to load any
further burdens on the FSA while it is beginning its work unless
"pre-eminently and obviously" necessary.[78]
The Independent Review Body to monitor the banking code and the
mortgage code was receiving extra funding and was discussing its
compliance and sanctioning powers.[79]
However, the BBA expected that the FSA would treat failure of
banks to comply with the mortgage code (and the banking code)
as "a supervisory issue of concern".[80]
43. The Council of Mortgage Lenders (CML) told us
that they had been working with the Treasury to produce a "study
plan" to define the information to be gathered on the operation
of the code. This includes a quarterly survey of all CML members.
The CML also drew our attention to a recommendation of the Better
Regulation Task Force that mortgages should not be brought within
the scope of the Bill at least until the Treasury review; the
Task Force adds: "even were the code found to be not fully
meeting its objectives, it might be more appropriate or effective
to amend it than to introduce replacement legislation".[81]
44. Mr Davies considered it reasonable to "monitor
the code of practice for a while and then do a rigorous cost benefit
analysis of whether statutory regulation could improve on the
procedures of the code of practice". He pointed out that
some of the complaints pre-dated the code.[82]
Ms Hewitt confirmed that she would review the operation of the
mortgage code in 1999 (she reminded us that it came into operation
in July 1997 for lenders and in April 1998 for intermediaries)
and that mortgages could be brought into the scope of the legislation
by order. Mortgages already came within the unfair terms regulations
and small ones within the Consumer Credit Act. OFT was looking
at redemption penalties.[83]
45. We remain concerned that mortgages, often
the biggest single transaction an individual makes, are proposed
to remain outside the scope of financial regulation. We will expect
to see clear and detailed justification for any decision by the
Treasury to continue the voluntary regime for the regulation of
mortgages beyond the review due later this year. Furthermore,
we expect the Treasury to include in its justification an assessment
of the conduct of those mortgage providers who have not signed
up to the existing voluntary code.
Long-term Health Plans
46. We received written representations from Commercial
Union and the PPP Healthcare Group that long-term health plans
should be included within the scope of regulation, to enable consumers
to have confidence in the product.[84]
Ms Hewitt said that the issue would be reviewed once a Royal Commission
had reported.[85]
We expect the Government to publish its conclusions on the
regulation of long-term health plans at an early date.
Recognised Professional Bodies
47. As mentioned above (paragraph 4.(a)) Recognized
Professional Bodies (RPBs) are no longer to be responsible for
regulating their own members' provision of financial services.
The Institute of Chartered Accountants in England and Wales (ICAEW)
told us that a large number of members of RPBs gave general management
and financial advice to their clients, particularly small and
medium sized entities, and this advice could easily stray into
the area of regulated financial services, because of the current,
rather loose, provisions of the 1986 Financial Services Act. Advice
coming within the scope of the Act could include "generic"
advice (as distinct from advice on specific products) and incidental
investment work done in the course of non-investment business.
As a result, most advisers have had to obtain authorisation or
curtail their advice. Although the professional bodies are discussing
with the Treasury the possibility of removing the need for such
"unnecessary" authorisation, the ICAEW thought that
this route might prove ineffective.[86]
Mr Swinson, President of the ICAEW, pointed out that accountants
would continue to be regulated by bodies recognised by the Department
of Trade and Industry for their auditing and insolvency work,
so they were not benefiting from the establishment of a single
regulator.[87]
48. The Law Society did not believe that the system
of dual regulation would be cost-effective ... and considered
it "vital that solicitors' firms do not require authorisation
unless they are providing mainstream investment business services".
They raised concern about the costs, and pressed for enough time
to discuss the mechanics of a dual regulation system with the
FSA.[88]
The Faculty and Institute of Actuaries also called for a clearer
definition of "investment business", so that firms which
the Institute currently regulates do not have to seek authorisation
unnecessarily.[89]
49. Mr Davies justified the new treatment of RPBs
on the basis of consistency: "if the same type of transactions
are going on and the same advice is going on then they should
be treated in the same way". The FSA was trying to ensure
that only those "actually marketing investment advice"
needed to be authorised, and that it might wish "to delegate
its monitoring back to the professional body" but with the
FSA's rule book.[90]
50. We accept in principle the case for the FSA
to have direct regulatory powers over professionals who provide
financial advice; but the definition of "financial advice"
needs to be drawn as narrowly as possible to prevent unnecessary
regulation, and measures should be put in place to avoid unnecessary
duplication of effort by the FSA and the RPBs.
13 Q 2. Back
14 Q
18. See also Q 30. Back
15 Q
30. Back
16 Q
356. Back
17 Q
132. Back
18 Evidence,
p 18-19. Back
19 Evidence,
p 23. Back
20 Q
211. See also Q 356 (Ms Hewitt), and FSA Discussion Paper: Differentiated
Regulatory Approaches: Future Regulation of Inter-professional
Business, October 1998. Back
21 Q
17. Back
22 Q
238. Back
23 Q
307-8. Back
24 Q
7, 9. Back
25 Q
11-16. Back
26 Q
161. Back
27 Q
3. Back
28 Q
12. Back
29 Q
247. Back
30 Q
309-10. Back
31 Official
Report, 19 January 1999,
c 395-6. Back
32 For
comments on this objective see evidence, p 37; Q 151, 154, 198-201. Back
33 See
paragraph 37 for the suggestion of an objective of access to financial
services by all sectors of the community. Back
34 Q
151. Back
35 Evidence,
p 3. Back
36 Q
25-6. The draft Bill requires the FSA to have regard to desirability
of maintaining the UK's competitive position and not to impede
or distort competition between authorised persons unnecessarily
(Clause 2 (3)). On this point see Q 105-9. Back
37 Q
31, 27. Back
38 Q
221. Back
39 Q
224. Back
40 Q
358-60, 355. Back
41 Review
of Investor Protection, Cmnd
9125, January 1984, p 7. Back
42 Evidence,
p 50. Back
43 Q
54. Back
44 Q
31. Back
45 Ninth
Report, 1997-98, HC 712-I, para 44. Back
46 Q
35. Back
47 Q
19. Back
48 Q
21-2. Back
49 Q
42. Back
50 Q
34. Back
51 Q
36. Back
52 Q
193. Back
53 Appendix
6, para 1.9. Back
54 Q
214. Back
55 Q
215. Back
56 Q
361. Back
57 Ninth
Report, 1997-98, HC 712-I, para 44. Back
58 First
Special Report, 1998-99, HC 140, p viii, para 24. Back
59 Q
1. Back
60 Q
52. For proposed restrictions on financial promotion, see Clauses
17-19 of the draft Bill. Back
61 Q
203. Back
62 Most
recent edition: Fourth Survey of the Persistency of Life and
Pensions Policies, PIA, October 1998. "Persistency is
taken to be the proportion of investors who continue to pay regular
premiums to their life and pensions policies, or who do not surrender
their single premium policy" (p 3). Back
63 Q
50. Back
64 Q
225. Back
65 Q
365. Back
66 Appendices
3 and 4. Back
67 Q
20. Back
68 Appendix
5, paras 21-2. Back
69 Q
368-9. Back
70 LIBA
(the London Investment Banking Association) suggested that the
Treasury, when making regulations under the Bill, should be under
the same obligation to consult as the FSA. They also drew attention
to the Government's own Better Regulation Guide (Appendix
14). The Government has now announced that it will publish "key"
orders for public consultation shortly and undertake "appropriate
consultation" on the others (Official Report, 19 January
1999, c 395-6). Back
71 HM
Treasury: Financial Services and Markets Bill: A consultation
document: Part 1: Overview of Financial Regulatory Reform, paragraph
3.2-3.3. The Treasury has now issued a consultation document
on Pre-Paid Funeral Plans proposing that these should be brought
within the scope of regulation unless backed by a suitable life
insurance policy or a trust with sufficient safeguards (HM Treasury,
Regulation of the Pre-paid Funeral Industry: A consultation
document, 14 January 1999); see Official Report, 14
January 1999, c 283-4. Back
72 Evidence,
p 1-2. Occupational pensions are regulated by the Occupational
Pensions Regulatory Authority established under the Pensions Act
1995. Back
73 Q
188. Back
74 Q
47; see also Q 48. Back
75 Evidence,
p 2; Q 1. Back
76 Q
47. Back
77 Evidence,
p 13. Back
78 Q
103. Back
79 Q
104. Back
80 Evidence,
p 15. Back
81 Appendix
10 (and see Appendix 9); Better Regulation Task Force, Mortgage
Regulation, November 1998. Back
82 Q
205-7. Back
83 Q
372-6. See also Q 380-1. Back
84 Appendices
8 and 15. Back
85 Q
377-9. Back
86 Evidence,
p 20-1. Back
87 Q
119. Back
88 Appendix
14. Back
89 Appendix
11. Back
90 Q
285. Back
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