APPENDIX 12
Supplementary memorandum submitted by
Consumers International
1. The following are examples where companies
or a government on their behalf have sought to change domestic
legislation aimed to protect consumers. With the added threat
of investor-state disputes not limited by political constraints
of governments, this pressure will clearly increase. For further
information on multinational practice and how it affects consumers
see Consumers International's Briefing Papers "Promoting
Best Practice" and "Competition in the Global Market".
We would add that Austria sought an exemption for all consumer
protection laws when negotiating the MAI.
2. For four years between 1990 and 1995,
US based-Gerber Products Company launched a campaign to force
Guatemala to eliminate an infant health law that banned the use
of pictures on labels for baby food for children under two years
of age. The Guatemalan law implemented the WHO-UNICEF Infant Formula
Marketing Code, which was developed to help protect the lives
of infants by promoting breast feeding over artificial breast
milk substitutes, including through elimination of packaging that
would induce illiterate parents to associate formula with healthy,
fat babies.
All of Guatemala's domestic and foreign suppliers
of infant forumula and other breast milk substitutes made the
necessary changes to their packaging to comply with the Guatemalan
law, except Gerber. Guatemalan infant mortality rates dropped
significantly after the law passed, with UNICEF holding up Guatemala
as a model of the Codes' success in its literature.
Upon passing the law, the Guatemala Ministry
of Health negotiated with Gerber to seek compliance. After several
years of watching Gerber refuse to abide by its regulations, the
government of Guatemala considered a ban on the company's products
altogether. It was at this point that Gerber threatened the Guatemalan
government with a challenge under the GATT/WTO. Although Gerber
cannot personally launch a GATT challenge to the Guatemalan law,
it raised the spectre of a GATT challenge to intimidate the Guatemalan
government and obtained US government support for its threat.
According to Gerber's letter to the President
of Guatemala, the intellectual property provisions of the GATT
Uruguay Round would not provide for an exception from trademark
protection for the enforcement of a conflicting domestic health
law that limits use of a trademark. By 1995, Gerber's threats
of trade sanctions succeeded when the Guatemalan Supreme Court
ruled that imported baby food products are exempt from Guatemala's
infant health laws.
3. The head of the South African Pharmaceutical
Manufacturers' Association (PMA) has threatened the South African
government with a WTO challenge over proposed national health
laws. This industry group is comprised of subsidiaries of large
foreign pharmaceutical companies and is closely linked with PHARMA
the US pharmaceutical industry manufacturers association. The
law when implemented will encourage the use of generic drugs,
ban the practice of manufacturers offering economic incentives
to doctors who prescribe their products and institute "parallel
importing".
The US Ambassador to South Africa James Joseph
sent a letter to a South African parliamentary committee, urging
the government to eliminate the parallel import provisions of
the proposed health bill. "The US government," the letter
said, "is gravely concerned over the public policy implications
of a law which could infringe on intellectual property rights
. . ." Joseph claimed that Switzerland, France and the European
Union had made similar requests. The Clinton Administration even
raised the industry complaint during the President's visit to
South Africa in March.
Many nations not only allow parallel imports
but some national antitrust authorities, including the European
Community and in Japan, actively take steps to prevent manufacturers
from discouraging or impeding parallel imports. There is no restriction
in WTO rules against the parallel import provisions in the healthcare
proposal. Under such pressures though it is often easier to comply
with the private sector's wishes rather than worry about the health
of a nation.
4. Thailand had banned the import of foreign
cigarettes. This was challenged by the US under GATT rules. Since
the health consequences of the opening of cigarette markets constituted
one of the major justifications for Thailand's cigarette import
regime, Thailand deemed it necessary that the panel consult with
experts from the World Health Organisation (WHO) on recent experience
in countries which had been made to open their markets for cigarettes.
This showed that once a market was opened, the United States cigarette
industry would exert great efforts to force governments to accept
terms and conditions which undermined public health and governments
were left with no effective tool to carry out public health policies.
Advertising bans were circumvented and modern marketing techniques
were used to boost sales. Hence, Thailand was of the view that
an import ban was the only measure which could protect public
health. Any other measure which allowed imports in any amounts
would not be effective.
The US government on behalf of its tobacco companies
further pressured the Thai government for the right of manufacturers
of foreign cigarettes to advertise and conduct point-of-sale promotion
even though such right was denied to manufacturers of domestically-produced
cigarettes. Whilst the GATT panel ruled against the Thai efforts
to ban import of cigarettes, it did indicate that a ban on the
advertising of cigarettes, while potentially harmful to the interests
of importers who were not well known, was justified for public
health reasons.
5. In India, 13 multinational companies
used the High Court to contest Government controls on drug prices
which aimed to ensure that medicines were available for all consumers.
The Government of India appealed and the supreme court upheld
its case. This Court observed that one particular foreign company
(Hoechst) charged prices so "unconsciously high, even compared
with the prices complained by Hoechst itself, that it appears
to justify the charge that some manufacturers to indulge in `profiteering'".
6. During a period of official price controls
in Kenya (1985-7), the Kenyan Government attempted to persuade
a local subsidiary of Unilever which was producing basic goods,
to reverse a series of price increases. Unilever resisted and
basic items essential to all consumers like cooking fat, oils,
soaps, detergents etc, rose by over 250 per cent with a 100 per
cent price increase in the period November 1992 to March 1993.
The high costs of basic goods creates a burden which falls disproportionately
on the poor.
7. Consumers International's members have
identified instances in which companies produce and distribute
products abroad which are banned in their country of origin. Companies
sometimes also lobby against the introduction of standards abroad
that are already in place in their home country. Examples have
included:
Pressure from foreign oil companies
against the introduction of unleaded petrol in Kenya.
The production of pesticides, herbicides
and fungicides by Shell in Kenya that are banned in other countries.
The promotion of tobacco products
in developing countries using advertising techniques disallowed
in their home countries.
The manufacture abroad by a subsidiary
of a Japanese multinational of a painkiller (Bonpiline) whose
production and manufacturing were stopped 10 years earlier in
Japan due to its strong side effects.
8. Consumers International case studies
have unearthed a number of case studies of different standards
in information disclosure and unethical marketing practices by
multinational companies including:
In pharmaceuticals, misleading claims
about drugs and failure to mention contra indications. Reports
from Consumers International members continue to uncover the unethical
promotion of drugs by large companies including incentives to
doctors to prescribe certain, often inappropriate, drugs. This
is a particularly acute problem in developing countries.
In the promotion of breast-milk substitutes:
continuing breaches of WHO standards in the promotion of baby
milk; products carrying no information about the sterilisation
of bottles before use; products with labels not written in local
languages; labels that fail to mention the dangers of bottle feeding;
labels that make misleading comparisons with the content of breast
milk. Powdered milk is still promoted as a breast milk substitute
by the giving of free samples to hospital maternity wards or gifts
to staff and health officials and through other promotional techniques
that do not correspond to agreed international guidelines. This
includes the continued use of pictures of babies on the packaging
of powdered milk. IBFAN's "Breaking the Rules" reports
and the report of the Interagency Group on Breastfeeding Monitoring
of the UK, all show that in nearly every participating country
the major manufacturers of breastmilk substitutes do not comply
with the requirements as set out by the World Health Assembly.
The reports give evidence of deliberate, extensive and systematic
violations of the International Code and resolutions which continue
to put infant and young child health at risk.
9. Local communities are also threatened
by manufacturing processes with low standards of environmental
control. Examples of this would have emerged at the Environmental
Audit Committee.
10. The need for international regulation
of anti-competitive practices is highlighted by the following
examples:
In Pakistan which imports tea, the
leading tea suppliers accounted for over half of the market. When
the supplier's parent companies merged, Pakistan found that the
price of tea rose as the suppliers were buying from Kenya at a
price higher than the world prices. Under investigation it was
found that the average price of tea imported from sister companies
in Kenya was higher than the prices paid by them to other sellers
in the international markets.
In Chile, Pfizer started a law suit
against a rival Chilean company that was importing veterinary
antiseptic, claiming breach of patent. The cost of the imported
product was about one third of Pfizer's local product. This court
action blocked distribution of the drug and some associated products
for four years. During the case, Pfizer withheld information about
a similar court case contested in Spain which had determined that
there were flaws in Pfizer's technical argument. After four years,
Pfizer withdrew; in the meantime it had been able to maintain
the price of its product and damage a competitor.
11. Globalisation and the removal of exchange
controls and other barriers to the free movement of capital have
promoted economic development. But they have also increased the
scope of tax avoidance and evasion and the loss of tax revenues
is significant in both developing and developed countries alike.
Tax avoidance and evasion cause many problems.
Governments lose revenues and so taxes on those who do not escape
the tax net must rise to plug the gap. Countries where tax compliance
is highest lose out, as trade and investment flows are diverted
elsewhere. The OECD's Committee on Fiscal Affairs has taken a
number of steps to combat international tax avoidance and evasion.
For examples, we would recommend you contact them. The problem
is exemplified by the fact that California sought to implement
a law which taxed international companies according to the share
of their operation in California rather than their declared profits
as it felt this information was not reliable and they would not
be able to obtain the full information elsewhere.
12. On bribery and corruption, we would
refer the Committee to the OECD's Technical Paper No. 122 entitled
"Corruption: The Issues" which highlights the number
of empirical studies on bribery and corruption. Again the need
for multinational rules in this area has been recognised by the
OECD's Convention on Combating Bribes of Officials in International
Business Transactions.
13. We would also add that it has been shown
by a number of studies including by UNCTAD and the DTI, that investment
agreements do not in themselves increase investment flows. Thus
in answer to a question posed during the oral evidence, it is
not a matter of having to choose between higher standards or increased
levels of investment.
26 November 1998
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