Examination of witnesses
(Questions 580 - 599)
WEDNESDAY 2 DECEMBER 1998
MR JOHN
WESTON and MR
TREVOR TRUMAN
580. It surprises me somewhat, and perhaps
the Committee too, that you do not know what proportion of your
turnover you are spending on research and development.
(Mr Weston) We know what we are spending in terms
of the money we set aside in the research end. A lot of the rest
of it is actually included in our contracting and it therefore
requires a special exercise to break it out. It is a piece of
information other than for the purposes we are talking about today
which does not
581. Perhaps I will ask Mr Truman for the
percentage. We are not looking so much in terms of pounds but
the percentage of turnover that is spent on research.
(Mr Truman) In terms of research and technology funded
by the company, we are at about one per cent, one and a bit per
cent of our turnover on that kind of strict definition. That is
not, as John Weston has said, including any product development.
582. That is not the sort of figure we were
expecting to hear; it is way down.
(Mr Weston) If you would like that number I would
like to go away and work that out and provide it for you afterwards
because I think it is much nearer to five or six per cent than
it is 1.5 but I think it would be better if you had the accurate
number.
Mr Beard: Would it be possible at the same time
to indicate the trend of it and indicate how well it is going
and whether it is staying stable.
Chairman
583. Not quantifying the figure at the moment,
do you tend to spend the same amount on research and development
during times of economic hardship and recession, either to the
country or to your company, as you do in times of boom?
(Mr Weston) Can I go back to your question which also
included do we get any pressure from our shareholders on the issues
and that is relevant in any debate about whether this is driven
by short-term or long-term considerations. We have long cycle
times in the business. If I take Tornado as an example, we started
to develop the Tornado in 1969, we first flew it in 1974, we produced
the first production aeroplane in 1980 and we produced the last
production aeroplane in September of this year and it will actually
be in service for another 25 years after that, so we have some
very long cycle times within this business. We are already spending
private venture research and development money for products which
will not be rolling off our production lines until 2012-2015.
I do not think in any analyst presentation or any meeting with
shareholders I have ever been asked a hostile question about the
amount of money we spend on research and development. So I do
not feel myself under any significant investor pressure to spend
less on R&D and indeed would not expect that to be an issue
unless the company was not performing in which case it is entirely
possible it might come under some pressure, but currently we are
able to make long-term investments without being under shareholder
pressure to reduce.
584. What about your own internal treasury?
Do they make you cut back on R&D when things are lean?
(Mr Weston) No. One of the things we try and do at
the top of the company is to protect the R&D spend even at
times when the bottom line is under pressure. The managing directors
of individual business units can sometimes find it difficult to
find the resources to actually put into spending the R&D money
on occasions when we have got programmes under pressure elsewhere
but we do not have any internal pressure that deflects us from
making investments in the future. Trevor might like to comment
on that as the senior executive who has to put forward the budget
and defend it.
(Mr Truman) That is the position. What we have also
done is over the years we have developed steadily improved processes
for focusing our research, our technology and our development
programmes so of course we want those to be as cost-effective
and to deliver as much value as they can so, yes, we have given
attention to that but we have been able to sustain a substantial
programme of work.
Mr Taylor
585. First of all, if I may say to Mr Weston,
if you are surprised to see me here, then I am surprised to be
here because I was only appointed to the Committee yesterday.
I would want to reverse the question the Chairman asked. Are you
under pressure from City firms to invest more? If you look at
the comparative figures with some of the continental companies
that could broadly be said to be in the aerospace industry then
the figures that they declare are higher and it does worry me
that the City seems to always want it not to be on a rising trend.
(Mr Weston) I can equally say that I have never been
put under any pressure to spend more. You will no doubt gather
from the fact I do not have the figure readily to hand, what the
total number is, that it is not a number that we have had to use
in either context in terms of defending the position that we currently
have. It is worthwhile noting, though, when we look at the research
programme that we have that it gets driven out of a number of
different areas of business. Each of the individual business units
takes a long-term view of where it needs to be positioned in key
technologies and draws up a research programme according to that.
We have our own internal research establishment at Sourby in Bristol
which works with the business unit to make sure that the thing
it is working on from a long-term point of view is directed towards
what will be a useful product at the end of the day. Under Trevor's
auspices we also take a cross-company view to take look at the
areas that may fall between the cracks, between the business units
if you like, to make sure that we are also looking at some of
the things for the future that do not fall naturally within the
purview of any one of the businesses. It is an element of the
annual planning cycle which we do sit down and review within the
highest management circles of company. It is also an area where
we spend some time with our customers, probably two or three times
a year, at senior level sitting down and looking at what both
our perceptions are of where we need to position the technology
plan for the future.
Chairman
586. Before I move on to Dr Gibson, can
you briefly outline to us the stages and processes in deciding
whether any new technology that comes along is worthy of investment.
(Mr Truman) Before I do that, Chairman, can I just
make a brief comment about investment in research and technology
in relation to turnover. Just to make it clear that in a very
diversified business where some of our business activities are
not product generating, they are service businesses, they are
to do with aircraft operations and so on and so forth, those are
all included in the percentage, whereas in some other businesses
there is much more emphasis on hands-on technology, so to speak.
That is all included in the mix. As to how we determine what technologies
are needed, our main processes in each of our businessesand
each business does it separately according to their perspective
and then we aggregate itwe take as the main drivers what
the market requirement is, what the benefit that the customer
is looking for and then we feed back from that to challenge how
we are going to deliver those benefits. We have fairly extensive
processes for disaggregating this into what state do the technologies
need to be, do we need new technologies, what are the technology
programmes that need to feed into these very long-time cycle projects.
So we have not only the identification of technology work but
we have its timing. We must achieve these things over that period.
Quite separately from that, we try to keep alive to the importance
of newly-emerging technologies that we have not ourselves generated
ab initio that have come from the science base worldwide,
that have come from academia or from collaborative programmes,
so we try to keep a weather eye on the importance of emerging
technologies. When I talk about technologies in that sense, of
course some of them are for the design and the development of
the products themselves but I should also mention that we do a
great deal of work on process. In some businesses as much as half
of our research and technology goes into processes, processes
for better means of manufacturer, better processes for system
integration (something that British Aerospace is especially good
at) the development of new tools, new computer tools for example
that give us greater efficiency and utilisation. We take an holistic
approach to how can we improve the benefit to the customer and
our competitive position by the application of technology in that
broad way.
Chairman: Thank you very much. Mr Beard, then
Dr Gibson.
Mr Beard
587. Is innovation in technology in any
one business entirely dependent on that business? If you saw a
business you thought centrally was falling behind would you from
the centre prod it or give it some spur? Thirdly, do you have
a review of the state of technology in the company every so often?
(Mr Truman) The way we have done it in recent years
is to start from each business doing their planning because they
understand the product and the market that they are working in,
but then we have had annually a collective review for two purposes.
One main purpose is to illuminate areas where the businesses can
effectively work together if there are common challenges that
could be attacked more cost-effectively by putting two or more
businesses together; that is a way of debating that, and also
to have the peer group review as well as my own personal review
on the relative priorities, the way things have been pursued,
the importance of emergent technologies, the benefits that one
business has gained from a particular approach, to give the maximum
benefit from sharing that peer group knowledge. There have been
from time to time cases where I have felt bound to either put
pressure on the business to say I think you have taken an inadequate
view in some particular way, or indeed to support the business
and say I think this business needs more support, it needs to
be allowed to spend more money if that is the case.
Dr Gibson
588. Could you say something about the innovative
culture amongst your employees. What features of your company
have encouraged that? Is there a way of measuring innovation in
some way? How do you gauge that? How would you encourage other
companies to do the same? What are the features other companies
can learn from you? Your view on any of those questions would
be welcome.
(Mr Truman) John Weston mentioned our principal values
and that of innovation and technology. One of the instruments
that we have come up with, and we have now done this in three
annual cycles, is to have what we call the Chairman's Awards for
Innovation. We make quite a big thing of this in the company.
It starts off with company-wide opportunities for people to nominate
great innovations. The innovation has to have been done. It has
not simply to be an idea but something that has brought some benefit.
This year in our awards I think we had about 1,000 nominations.
We made about 150 awards of various kinds and we have found that
this has been tremendously stimulating. These may be technology-based
innovations but they can also be workplace organisation, financial
structures, all kinds of things, and the most stimulating and
satisfying aspect of it has been that it has engaged the interest
and the activity of all spheres of the workforce from the shopfloor
into the offices, the design people.
589. So what makes it worth their while
to do it? Do they get a million pounds for it?
(Mr Truman) No they do not get a million pounds. They
get a lot of recognition and the winning awards, so to speak,
do get a fair amount of chance to disseminate their ideas. There
is a lot of interest across the company in the things that are
put forward because they are absolutely outstanding.
(Mr Weston) It would be fair to say when we first
started that quite a lot of people said they would not bother
to apply for it, there is no money in it. I am delighted to say
that has not been the case at all. It is very much a scheme that
is designed to encourage innovation in its widest sense so we
have got things like our vibrating silicone gyro which is a micro
machine piece of silicone that enables us to collapse a commercial
navigator which at the moment costs £100,000 plus and sits
in a box about so big to something that fits in matchbox and costs
you about 30 pence. As well as generating that for the defence
industry we are also working with Sumitomo now to flow that out
as a motor industry component. That is at one end of the scale.
At the other end of the scale one of the first Gold Award winners
was one of our guys who used to sweep the shopfloor in our factory
in Woodford. He decided we were not looking after the tooling
in the final assembly hangar well enough, so he went and found
a dusty office, cleaned it out, went and painted it with paint
he had bought with his own money and fitted out tooling cabinets
and got people to start checking in the tools every night and
issuing them with a proper record system, so that was a piece
of innovation which was way beyond what we would have expected
from somebody doing that sort of job.
590. How long did it take to build that
culture up? You say there was not a great initial reaction, but
did it take five years, two years?
(Mr Weston) I think it has to be fitted in to what
we were trying to do in terms of changing the atmosphere across
the company as a whole, so there were a number of things like
this which gained quite a lot of momentum in their first year
which had we done them 15 years ago might have been much more
of an uphill struggle. As Trevor says, we do the gold awards and
we have all the silver award winners along to a dinner. We had
it this year in Paris and all the senior management turn out for
it and it is a bit like an Oscar award evening, I guess, and the
degree of excitement and enthusiasm it generates is really tremendous.
The ripples there flow out through the company and I think every
year we have had a pretty significant increase in the number of
entries for it, so I think something just as simple as giving
some real recognition at the highest levels in the company that
you really value innovation is an important thing.
Mr Beard
591. How do you ensure that all the scientists
and technologists who are going to contribute to the innovations
have an understanding of the sort of thing the market wants and
the sort of thing that will be commercially useful to concentrate
their efforts on?
(Mr Weston) Can I just go back and give you a rather
more comprehensive list, and I do not want to go through them
all because I could spend the whole afternoon on it, but could
I pick up some of the other things that we do do from the innovation
point of view. First of all, I mentioned that we have got it as
a value and that means that every one of the businesses when they
actually put in their value plan every year, they have actually
to cover what they are doing for innovation as part of the planning
process, so that builds it fundamentally into the way we go about
organising the business and also the way we go about reviewing
the business when we go out and review performance. Secondly,
as well as the innovation awards, two or three years ago we did
an in-depth survey of innovation through the company to try and
assess whether our perceived problem, which was how much innovation
was actually coming out in the product at the end of the day,
was due to the fact that we were not generating innovation or
how much it was due to the fact that we were killing it in our
management processes. That produced some quite interesting results
because I think it confirmed that we had hundreds and hundreds
of good ideas spilling out from people who worked in the company,
but what we did not have was the management culture which enabled
people to understand that if they had a really good idea, how
they could bring it to bear, how they could understand what were
the hurdles they had to jump to demonstrate that this was a worthwhile
investment which was going to produce some real return. That led
us to some in-depth analysis as to what did we have to do to provide
a culture in which people understood some of those things and
made it easier to get ideas out of the idea stage and sift out
ones which were not great and maybe enable ones which had tremendous
potential to flourish; and I think that is a challenge, getting
sufficient rigour to make sure you are not spending money on a
whole bunch of things which are just half-baked ideas, but really
giving some encouragement to the ones which have potential, and
that is not just making it easy for people, but it is sometimes
giving them some quite big hurdles to get over and at least having
them understand where the hurdles are and what the criteria are
going to be on which they are judged. We have also worked very
hard on how you actually pick up some of the innovative ideas
and then spread them around the company because doing them in
one place can be great in that area, but the real potential is
whether you can apply them across the whole organisation, so I
would not claim that we have cracked that in its entirety yet,
but we are now identifying in all the areas that we use in measuring
business, and that is everything from the European Federation
quality model to what we are doing on the value-based management,
and we have actually created within the virtual university of
companies a repository of best practice which is available to
everybody on the Intranet and we are now working on how we actually
get the disciplines in the management planning to make sure that
at least those ideas are there, they do get picked up and used
across the company. So it is a very difficult thing to institutionalise
and you cannot sort of set up an innovation committee and have
it perform, but we have tried to take a broad approach to it and
I think we do feel that we get an enormous amount of innovation
in the company, but it is getting it through into the end result
which is the real challenge. Sorry, your question was?
592. My question was how do you get that
knowledge of what the market wants; what are the commercial targets
that you are going for permeating through that very large organisation
so that people are not wasting their time, but actually doing
something which is going to have a fruitful end?
(Mr Weston) Traditionally, that again comes out of
the value planning or the business planning process because that
actually always starts with looking at the market and where we
think the market is going, what we think the market drivers are
in that and things like Trevor's technology plan, they all have
to fit into that as a total pattern. I guess again what we have
been trying to do in the last few years in trying to get everybody
in the company to think about it, one of the things we have done
as part of the change programme is to recognise that we actually
need people right down at the bottom of the organisation in their
individual cells using a sort of set of tools we have developed
to look at how they actually plan the improvement of everything
they actually get involved in themselves. One of the things that
forces them to do is to identify who their customers actually
are and in most cases that is an internal customer, and they have
to go and sit down with them and not only agree what are the deliverables
that they might normally expect, but what are the aspects by which
their internal customer really judges and measures their performance,
which generally goes far beyond whatever the deliverable measures
actually are, and just some simple things like that can generate
a lot of innovative ideas about how they can start satisfying
those sorts of things better. It is very much not trying to do
it so much on the big picture, but to actually get the motivators
and the tools way down into the organisation on a consistent as
possible basis across the organisation.
Chairman: I think we will stop you there, Mr
Weston, because if we let you go on much longer, you will answer
all our questions before we have asked them!
Mrs Lait
593. You have referred to how you work the
development of new technology within the company and also identifying
customers' needs, which I assume is customers outside as well
as within the company. Can I further ask you how you actually
decide which new technologies potentially are worth looking at
that are being developed from outside the company?
(Mr Truman) We start with such challenges, and we
are all familiar with the tendency of new generations of equipment
to rise exponentially in cost and the next generation is so many
per cent more than the last one if you are not very careful, so
if we just take that as an example, the challenge is looking for
ways of breaking that curve, how we can break that climbing curve.
We start then looking at the next generation of product and ask,
"What are we going to do about materials? What are we going
to do about processes? What are we going to do about the way in
which we design the things?" and then we start to say, "Well,
if those are the sub-divisions of the challenge, where are the
technologies that are going to help us to do that?" Therefore,
we are at any snapshot in time doing things across that spectrum,
we are coming to the actual point of application of technology
that we have been working on for some years, but we are also looking
at the early stages of technology for the future, new methods
of computing, new methods of simulation, new approaches to materials.
We are all familiar with the general concept of making things
in composite materials, but we are on probably the third or fourth
generation of the technologies that go into those, but we need
to see in these technologies some, at least potentially, beneficial
path. We do not work on it because it is interesting; we work
on it because we can see the path to delivering the benefit to
the particular challenge that we have identified.
594. Can I take you on from that rather
rarefied atmosphere to the deeply practical and ask in the first
place whether the current way that the defence industry combines
together to meet a government's requirement is helping or hindering
the development of your innovation and technology? Is it a challenge,
or I suppose we only have challenges, we do not have problems?
(Mr Weston) You mean how it combines together in partnerships?
595. You can have half a dozen companies
that will bid together. I am not thinking of the European Fighter
Aircraft because that was an appalling way of doing it, there
are more modern ways of doing it, that was driven by the EU.
(Mr Weston) I think the teaming arrangements that
you quite often see in bidding for significant defence contracts
these days are as much driven by the desire to make sure that
you have got a team together which is spanning the best possible
capabilities in what the customer is looking for. We are always
very careful in the way that those come together and we try to
put them together in a way that enables you to manage the result.
I am not sure that at that stage you are already at the point
where people have started to do the advance research that begins
to give them enough understanding to be able to propose a piece
of technology under a fixed price contract that we have got some
reasonable expectation of delivering with an acceptable risk profile.
I do not think there is a huge linkage at that point. I think
the point at which we decide what are the critical technologies
in each of the sectors is a much earlier part of the planning
process.
596. Can I then go on to the restructuring
of the European defence industry and ask whether you see that
as being a benefit to your company and whether you will still
remain as innovative allied with some of the other big European
companies with whom you may or may not do a deal?
(Mr Weston) One of the prime reasons for doing that
is having spent 20 or 30 years developing programmes under international
collaboration, regardless of the difficulties of doing that, that
has enabled us to develop some very good products at competitive
prices which have stood that test in the international market
place against the best of the international competition. Although
that enables us to divide up the development bills and to get
production runs to the point where we get economies of scale into
production it still means that around Europe we are all investing
in fundamental technologies, a lot of the same fundamental facilities,
and can we really afford to do that in the current day and age
particularly in the face of the competitive threat faced by the
consolidation of the US industry? The whole thrust of the consolidation
of the industry is all about getting that investment side of the
equation and making sure that we are investing in key technologies
once and we are only investing once in critical sets of research
and development and testing facilities and to a certain extent
getting, wherever it is feasible and practical, the economies
out of centres of excellence and concentration. That need not
necessarily have a negative impact on innovation and I think the
challenges in doing that are much more management challenges about
how do we take companies with different backgrounds and cultures
and mould them together in something where we can get those benefits
in a reasonably informed delivery across the organisation. That
is going to be a very big challenge.
Chairman
597. I am terribly sorry to interrupt, Mr
Weston, but we really have a long way to go and we have only got
25 minutes left to get there. If, as Chairman, at any time I rudely
cut you off and there is more you wish to say you might like to
make a note of what you wanted to say and then perhaps dictate
a letter to us or drop a note to us. There is so much more we
want to ask you.
(Mr Weston) I quite understand, Chairman. Feel free
to keep me well disciplined.
Chairman: I hope you take my words as a form
of apology from the Chair for being, not discourteous, but trying
to keep some punctuality.
Mr Taylor
598. When I was a guest of your company
at Warton recently I saw some of the excellent work you are doing
with schools. What about the science base in universities? Can
you first of all succinctly describe what British Aerospace is
doing with universities?
(Mr Weston) First of all, we spend approaching £8
million a year in the universities and we try and operate that
in terms of working with certain centres of excellence within
the spread of the university skills. We have recently been trying
to get rather more focus on how we wring the best value for money
out of that by co-ordinating that through the virtual university
that we have created within the company. One of its faculties
is all about co-ordinating the research in the technical and manufacturing
areas. We also work closely with both the university and the school
systems in terms of trying to make sure that we get as large an
interaction as possible to generate as much support as possible
for careers in science and technology. We are actually having
difficulty at the moment in filling our engineering recruitment
quotas from the UK institutions and for the last two or three
years have actually been recruiting engineers from across Europe.
599. I think the Committee will note that
with concern. That presumably is also part of the reason why you
are working with schools. Take what I have seen at Loughborough,
is that a typical way of doing it? To what extent do you measure
or define the difference between blue skies research and applied
research?
(Mr Weston) Loughborough is a very interesting example
in that one of the major disciplines that we have in engineering
is system engineering, ie the ability to look at a total system,
decompose it into its constituent parts and decide how you actually
break that down and control the development of the various elements
and still make them come back into an integrated system. We were
taking engineers from all sorts of other disciplines and spending
part of our time retraining them as system engineers and we decided
that was perhaps counterproductive and what we ought to do was
to find a university that was prepared to run a custom designed
course. We went round a number of universities seeking somebody
who shared some enthusiasm to do that with us and Loughborough
picked up the challenge and put together a course essentially
to our specification for system engineers and we said we would
guarantee places in British Aerospace to half the output of that
course. It has now been running for three or four years.
(Mr Truman) We have just had the first cohort come
right the way through last year.
(Mr Weston) It commands some very high entry qualifications,
rather higher than you would probably expect for an engineering
course from Loughborough, and the graduates from it have been
in quite some demand. I think it is a bit of a unique example,
we have not done that in too many places.
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