Examination of Witnesses (Questions 40
- 59)
TUESDAY 23 FEBRUARY 1999
MR MARK
BYFORD, MS
CAROLINE THOMSON
and MR ANDREW
HIND
40. Does repositioning mean less money?
(Mr Byford) Let me explain it to you. No, overall
the investment of more than £7 million in the Arabic service
will continue. It is the largest investment in terms of language
services that we make, but, of course, every language service
is part of our ongoing efficiency savings programme. We do not
say that certain language services are not, so there is that commitment
there, but the major investment in the Arabic service continues.
The repositioning is about concentrating in order to secure its
success for the future in news and current affairs, peak time
listening in the mornings and developing its Internet presence
where already we are seeing a major take-up in the Arabic service.
In terms of Russian, as part of their efficiency savings programme,
there has been some small reduction in programming for 1999/2000,
but overall our commitment to Russian as a key language service
is there.
41. I think what you are saying, cutting
through the management-speakI am trying to understand your
last point and I am not always conversant with your market-speakis
that there is in fact less real terms money going into both the
Russian and the Arabic services, although you are saying that
this service will not be harmed by that cut.
(Mr Byford) In the Arabic service, in broad terms,
it is stable. There may be a small reduction because of the ongoing
efficiency savings programme. In terms of overall commitment,
it is in a pretty stable position, but, as I said before, using
the money for the Arabic service in a slightly different way in
order to secure its long-term success. In terms of the Russian
service, there are some savings being made as part of our ongoing
efficiency savings programme, but again commitment to it and its
high investment continues.
Mr Illsley
42. Your memorandum states that in recent
years audience figures fell by 5 million. Presumably those have
been identified as being within the shortwave audience. Is that
perhaps the reason why you allow repositioning towards the Internet
and FM broadcasts? If that is the case, is there not a danger
following on from David Heath's point that Internet access and
FM access might move you away from the traditional audience towards,
as you say in the memorandum, opinion-formers?
(Mr Byford) It is right to say that the World
Service global audience reach reduced last year from 143 million
to 138 million. Part of that was because of the end of the Finnish
service; part of it was a transfer of Radio International. It
was not wholly because of declines in audiences. However, some
of it was. It was a catalyst to the World Service team to say
that over the years we have been building audience, but as competition
around us explodes in many areas of the world, and certainly through
deregulation delivery mechanisms as well have changed, the World
Service cannot stand still. Nor must it go through a revolution
of ending short wave, as you suggest, and put all our eggs into
FM and the Internet. This is evolutionary. However, we estimate
that 80 per cent of that audience today are being reached through
short wave. Even in five years' time the vast majority of our
audience will be through short wave. Increasingly, we are seeing
that that is complemented by FM and medium wave. Certainly in
major conurbations of the world where people now enjoy delivery
mechanisms that give an improved audio quality sound they will
turn to that. It is very important that the World Service, as
it has done for years, adapts and is able to bring in a complementary
delivery service. With regard to the Internet, it depends where
you are in the worldwe are all travelling at different
speedsbut the best analysis is that over 300 million people
will be using the Internet by 2002. The World Service could say,
"Let's not be in it", or it could say, "Let's put
everything in it because that is the future". We are saying
neither of those things. We are saying that it is an important
complementary delivery mechanism that we need to develop from
now, but on a journey. It will always be a complementary delivery
mechanism to short wave and FM. Even in five or seven years' time
short wave will still be our core composition. Hence, that is
why, even within our capital investments, the Oman transmitter
is the key capital investment in the three year Comprehensive
Spending Review settlement. That is all about securing our short
wave/medium wave reach within the Gulf and South Asia.
43. You do not agree with the argument that
you will leave behind a traditional short wave audience or a traditional
World Service audience in favour of opinion-formers and people
which a higher income with access to the Internet?
(Mr Byford) No. Our overall goal is to retain
the wide reach that we enjoy today that makes us the world's leading
international broadcaster. Our goal is to retain that 140 million
audience. Clearly, in order to do that, it means, Mr Heath, that
the groups that we have identified are still at the heart of that
proposition. But it also means that we have to recognise that
delivery mechanisms are changing. They present opportunities.
If we are expanding FM and the Internet with care and we can rationalise
short wave, but in a careful and considered manner, that releases
money to invest for the future. That is not about revolution;
it is about evolution.
Mr Woodward
44. Mr Byford, let me clarify a few things.
Am I right in saying that the World Service currently receives
substantially less in funding from the FCO than it did in 1995/96?
Is that right?
(Mr Byford) Yes, I think that is right.
(Mr Hind) In real terms.
45. Next year FCO funding will peak and
then it will decline again.
(Mr Byford) Yes, in terms of capital investment
coming in as part of the CSR settlement there is, if you like,
another three years and there is up-front an amount in year one
for the Oman transmitter of some £9 million, but overall
in the three year settlement there is
46. With respect, however we dress it up,
the reality is that it will decline over the years to come.
(Mr Byford) No. In terms of operating expenditure
it is on a real terms increase, but in terms of capital flow it
is changing within that three year period.
47. You do a terribly good job of evading
giving a yes or no answer. With respect, I would like you to say,
"yes" or "no" to this. I have been informed,
and I want to be absolutely right about it, that in the current
period, the FCO provides you with substantially less funding that
you had in real terms in 1995/96, yes or no?
(Mr Byford) Yes.
48. So you have less money now than you
did.
(Mr Byford) No.[1]
49. Secondly, while the funding will peak
in the next financial year, overall it then declines, yes or no?
(Mr Byford) It does decline because of spend on
capital.
50. So we accept that it declines. This
leads me to my worry about the impact of these cuts on the consumer
effectively. I have another worry also because I used to work
for the BBC; I was there for ten years. There is a worry when
editorial independence gets mixed up with the financial paymaster.
I am worried by some of the stories I read and some of the internal
BBC documents that I have seen, which seem to ask rather interesting
questions. I would like to ask you two or three of them. First,
there was an internal document floating around the BBC which recently
said that care has to be taken not to apportion blame to our funders.
What does that mean?
(Mr Byford) I have not seen it.
51. You have not seen that document?
(Mr Byford) I read it in The Observer but
I have not seen that document.
52. So there was no discussion in the BBC
about apportioning blame to the funders about the reason for the
cuts?
(Mr Byford) Not among us as a team, no.
53. Not at all?
(Mr Byford) No. We welcomed the CSR settlement
in July, before I arrived, and I recognise that it gives some
security of tenure over the three year period, but I had not been
part of the notion of blame over reasons.
54. You would be aware that within the World
Service there is certainly considerable concern among programme
makers about a muddying of the distance that some people would
like to see between the paymaster and the editor?
(Mr Byford) I think everybody in the World Service,
whether it is the three people at this table, or a researcher
or a producer, recognise that at the heart of the proposition
and its strength is editorial independence from government, from
the funder. That is at the heart of it.
55. I have a crucial question to ask you
and I read it in the newspapers so maybe it is not true. But it
seems to me to be astounding that the Foreign Secretary was being
invited in February to present the new schedule for the World
Service. It is a bit like asking the Home Secretary to come along
and talk about the new series of Eastenders that the BBC
will be launching. How is it that somebody decided that it would
be good idea for the Foreign Secretary to come along, rather than
somebody like yourself?
(Mr Byford) Let me stress again that within the
three year plan, at the start of its opening is the absolute confirmation
that editorial independence is non-negotiable and is absolutely
critical to its strength.
56. So why was the Foreign Secretary being
asked to do this?
(Mr Byford) He never was. Even within that preparatory
material prepared by a team below myself, that was mistaken. What
was taking place, and has been, is that while we have been planning
the best way to use the three year settlement framework in order
to produce the three year plan, we also looked at the new CSR
arrangements that lead to a new relationship with the Foreign
Office based on a new broadcast agreement, a new financial memorandum
and a new tasking document, which looks at the outputs from the
money that we get. That was what that article was referring to,
that the Foreign Secretary himself would want to give details
of the new broadcast agreement and financial memorandum, while
we are giving full details of our three year plan.
Chairman
57. Can you make those three documents available
to the Committee?
(Mr Byford) I would be happy for that. Obviously,
the Foreign Office itself has responsibility too for the broadcast
agreement and memorandum.
58. Subject to their views, would you seek
the approval of the Foreign Office to disclose those three documents
to the Committee?
(Mr Byford) The broadcast agreement, the financial
memorandum and the tasking document, yes, I would. Ms Thomson
has just told me that they are in draft at the moment. I think
you are suggesting that when they are resolved you would like
them. Yes, we would be happy with that.
Mr Woodward
59. My final question is this. Are you happy
with the cuts that you are having to administer and do you believe
that those are in the interests of the listeners and viewers of
the World Service?
(Mr Byford) I am never happy with either cuts
or reductions when they involve job lossesof course not.
I am sensitive to that, as the editorial leader of the service,
but I also recognise that the plan is about development at its
heart, about investment for the future and, as I said to Mr Illsley,
change
1 Note by Witness: I intended to say yes. Back
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