BUS PASSENGERS NEED

  The opportunity to travel by Bus:

—  Network access—reasonable walking distance to bus stops, good park and ride facilities.

—  Integration—the ability to use an integrated network of services involving good interchange facilities, through ticketing, network information.

—  Access for all—e.g., more low floor buses and level boarding at bus stops.

—  Affordability—simple and affordable fares and ticketing arrangements.

  Good waiting areas:

—  Shelters that are well lit, with seating and clear information (scheduled and real time).

—  Infrastructure that is of good design, that complements the townscape.

—  Interchanges with all the main facilities required by passengers—toilets/hot drinks/newsagents, etc.

  A high quality of service:

—  Reliability—a reliable service than can be depended upon.

—  Frequency—frequent services at all times on the key corridors.

—  Fast—fast journey times compared with car travel.

—  Good personal security—at waiting facilities and on the bus.

—  Attractive and comfortable journey, including clean vehicle and facilities, comfortable seats, good ventilation and heating.

—  Customer care—helpful drivers and staff that genuinely care for the comfort and safety of passengers.

—  Direct service—door services for as many journeys as possible and good interchange facilities for the remainder.

  Good levels of communication:

—  Good information—clear and accurate information at stops, in the home and by other means.

—  Network promotion—a clearly defined and understandable network of high frequency services supported by local services.

—  High awareness—clear explanation of the need to reduce dependence on the private car and the need to use bus services more in congested areas.

—  Responsiveness—an industry that genuinely listens to the concerns of passengers and would-be passengers, and is responsive to their needs.