The Committee asked for further details of the company's activities to promote the Millennium Experience to the travel trade.

  2.  The two tables attached (1998 and 1999) set out the main travel trade shows, fairs and other related events at which the company has had, or will have, a presence either directly or, in one or two cases, through the London Tourist Board.

GENERAL UPDATE: FIRST QUARTER 1999

  3.  All top short-break producers are now launching their brochures for the year 2000. The Dome is featured in all of them through single and double-page spreads and print runs total some 15.2 million brochures.

  4.  The company attended a one-day "meet the press workshop" in Belgium, organised by the BTA and was accompanied by a London Tonight news crew. Coverage featured in London Tonight's news bulletins providing more than five minutes of TV coverage. The company also attended the main travel exhibition held in the Netherlands and met with key Dutch operators and European transport carriers.

  5.  As part of the ongoing programme of "familiarisation" trips to the Dome for all sectors of the travel trade, the company hosted a visit by Travel Weekly which subsequently featured a full colour double-page spread covering reasons to visit and how the trade will book.

  6.  This week the company is attending the ITB show in Berlin, the world's largest travel trade show. The Millennium Experience stand is within the BTA's area and is staffed full-time for the duration of the show by the company's General Manager, Travel Trade and her deputy.

  In addition to the company's involvement in travel trade shows, fairs and other events, the "normal" business of discussions and negotiations with individual travel trade companies, travel trade groups, and transport providers continues with the aim of delivering a range of integrated travel/Dome packages at prices which offer value for money to those who wish to visit the Dome.

Show	During 1999
Excursions (TT/GO)	7 January
Vakantie, Amsterdam (TT/GO)	12-17 January
Taunton Day Out Fair (GO)	16 January
Croydon Day Out Fair (GO)	16 January
ETOA Workshop	22 January
Bournemouth Day Out Fair (GO)	24 January
Spain (represented by London Tourist Board TT/GO)	27-29 January
Newbury Day Out Fair (GO)	30 January
Swindon Day Out Fair (GO)	6 February
Workshop—Belgian National Railways	11 February
BITOA Convention and Workshop	11-13 February
Millennium Trade Event—Germany	18 February
Portsmouth Day Out Fair (GO)	21 February
BIT Milan (TT/GO)	24-28 February
Turissima, Lille (TT/GO)	26-28 February
Chatham Day Out Fair (GO)	27 February
CONFEX (Conference and Incentive Organisers)	2-4 March
Meet the Dutch Press	3 March
ITB Berlin (TT/GO)	6-10 March
TUR, Gothenburg, Sweden (represented by London Tourist Board TT/GO)	25-28 March
BTTF, NBC Birmingham (TT/GO)	24-25 March
North Meets South	23 April
Group Leisure and Travel Show (TT/GO)	1-2 October
Coach and Bus '99, Birmingham (TT/GO)	5-7 October
Key: TT = Travel Trade  GO = Group Organisers

Show	During 1998
BTAC Brussels (TT/GO)	22-24 June
BTA Presentation	14 July
Familiarisation trip cruise Westminster	21 July
Familiarisation trip cruise Westminster	29 July
German Workshops	18-20 August
ARELS Brighton (for people organising educational visits)	1-3 September
American Travel Market, Orlando (TT/GO)	7-19 September
Group Travel and Leisure, Wembley (TT/GO)	5-6 October
IT & ME, Chicago (represented by London Tourist Board—TT/GO)	8-13 October
Kortweg, Antwerp (TT/GO)	10 October
Travel Press Workshop, Paris	15 October
BTA Paris Launch, Paris Embassy	15 October
MITCAR France (TT/GO)	21-24 October
ABTA Convention	30 October-2 November
Windsor Day Out Fair (GO)	31 October
Press Workshop, Dusseldorf, Munich	3-5 November
Hastings Day Out Fair (GO)	7 November
ETOA Workshop	17-18 November
World Travel Market (TT/GO)	16-19 November
Brussels Travel Fair (TT/GO)	24-26 November
Winchester Day Out Fair (GO)	29 November
Key: TT = Travel Trade  GO = Group Organisers

March 1999