APPENDIX 19
Memorandum submitted by the Natural History
Museum
1. INTRODUCTION
We are grateful for the opportunity to make
this submission to the Culture, Media and Sport Committee. The
Natural History Museum is deeply committed to maintaining and
developing its collections in order to use them to promote the
discovery, understanding, responsible use and enjoyment of the
natural world. Renowned for its unrivalled collections, internationally
important research programmes, educational and enjoyable exhibitions
and high standards of visitor care, the Museum combines a rich
history with an emphasis on looking to the future to play a dynamic
role in the UK and the world.
2. CONTEXT OF
APPLICATIONS TO
THE FUND
(i) Today the Natural History Museum undertakes
a greater range and amount of work to meet the growing demands
for its collections, educational programmes, skills and expertise.
The Museum and its staff make an essential contribution to meeting
government objectives in education, training and environmental
work, and the museum is a centre for UK and international biodiversity
expertise. We are also the most popular charging museum in the
UK, with visitor numbers reaching the high level of more than
1.824 million in 1997-98.
(ii) A short-term analysis demonstrates
that all this has been achieved within a climate of declining
grant-in-aid and increasing competition from other leading visitor
attractions. A significant factor has been the Museum's success
in generating its own income and attracting grants, donations
and sponsorship. Self-generated income (excluding Lottery funding)
has increased for the ninth year running and now stands at more
than one third of total income.
(iii) Funding from the Heritage Lottery
Fund has played a vital role in the Museum's continuing development
by providing substantial funds to support two major capital projects
(see sections 3 and 4). It is very likely that neither project
would have been possible without HLF funding.
(iv) There will be a continuing need for
substantial additional funding of the Museum in order to meet
the costs of preserving the collections, increasing public access
and providing a wider range of educational activities.
3. THE
EARTH GALLERIES
EXPERIENCE
(i) In July 1998, the new Earth Galleries
will open to the public with four brand new exhibitions, marking
the completion of a £12 million project to re-develop the
former Geological Museum. The Museum bid for funding for the project
from the Heritage Lottery Fund in 1994 and received more than
£6 million contribution. The remaining £6 million was
raised by the Museum through securing major private sponsorship
deals and winning the generous support of many organisations.
(ii) Phase one of the Earth Galleries, when
it was launched in 1996, was the first major National Lottery-funded
project opened to the public. Visitor numbers have exceeded all
expectations and a recent study by the British Tourist Authority
attributed the Museum's record total visitor numbers in 1997-98
to the success of the first phase of the project.
(iii) The Museum was delighted to receive
the award from the Heritage Lottery Fund. However, the Museum
also believes that while the bid was successful, the application
process was nevertheless hampered by several factors:
Experience in science education and modern exhibitions
The assessors and the expert panel, to whom
the bid was placed, were not seen to be particularly familiar
with the nature and the importance of science exhibitions, especially
the modern design and research techniques employed and the value
of interactive exhibits to today's museum visitor. Furthermore,
panel members and experts were almost exclusively from an arts
or fine arts background. The Museum therefore feels that the context
within which views on the Earth Galleries (as a science exhibition)
application were formed was more challenging than for a comparable
arts project bid. We understand that action has since been taken
to address the balance of panels, and we hope that the Fund will
continue to draw on people with a background and experience that
match the needs of individual projects.
Lottery Monitors
Given the important role of good communications
for a successful application, the Museum felt that it would be
beneficial to have more flexibility and a broader scope for contact
with the Fund. At the time a single Lottery Monitor was allocated
to the Museum and the working relationship thus flourished or
floundered on the opinions and influence of a single individual.
4. THE
DOWN HOUSE
EXPERIENCE
The Museum led a successful appeal for money
to save the home of Charles Darwin. The Museum placed a £2.4
million application to the Heritage Lottery Fund to save Down
House. The project eventually secured a £1,783,000 award
and by 1994 the appeal had raised an additional £625,000
towards the cost of saving the house. Down House is now owned
by English Heritage and the Lottery grant awarded passed to them.
5. THE DARWIN
CENTRE APPLICATION
(i) The Museum is committed to making its
unique collections and the work of its scientists more accessible
to the public. A bid was submitted in December 1997 to the Heritage
Lottery Fund for a grant towards the cost of a major new project,
The Charles Darwin Centre, to meet this commitment. The project
will re-house the life sciences collections in properly controlled
storage facilities to ensure the long-term preservation of49 million
specimens for future generations. The Centre will also enable
unprecedented access by visitors to the collections, the associated
research and related work of the Museum.
(ii) The total cost of the project is £80
million. The application to the HLF related to the first phase
of the project, which will cost £50 million. This application
was turned down in June 1998. The need to re-house the life sciences
collections in appropriate environmental conditions is so urgent
that the Museum will proceed with the first element of the project,
a new building for the zoological collections stored in alcohol,
using the matching funds it has accumulated so far. However, no
means of funding the remainder of the project have yet been identifed.
6. COMMUNICATIONS
(i) The Museum's public relations department
has experienced regular contact with the head of communications
at the Fund, over the course of some of the applications. This
helped the department establish a good general working relationship
and to ensure optimum media coverage of the successful Heritage
Lottery Fund project. It could benefit however, from a more detailed
set of communication guidelines specifying what obligations successful
grant applications need to fulfil at each stage of the publicity
campaign.
(ii) Staff have sometimes found it extremely
difficult to contact the Fund during the progress of an application.
Although aware of the large administrative task of the Fund, the
Museum is often keen to check on progress and would welcome more
timely replies.
7. THE
HERITAGE LOTTERY
FUND'S
ANNOUNCEMENT OF
NEW PRIORITIES
(i) The Museum notes the Fund's recent announcement
of a shift in policy emphasis towards awarding grants to a wider
range of projects and applicants. The Museum welcomes the announcement
of increased funding for applications which are designed to increase
public enjoyment and understanding. Indeed, this is a central
aim within the Museum's own mission.
(ii) Lottery funding has created a much-needed
opportunity to address some of the many long-standing major capital
needs of national and regional institutions. Declining grant-in-aid
has been unable to meet those needs. Grants from the Lottery distribution
agencies, including the Heritage Lottery Fund, have supported
a number of visionary building projects that will increase public
access to and ensure the long-term preservation of the nation's
scientific, art and other cultural collections. However, there
are serious consequences arising from the new policy. There are
still many heritage organisations (including The Natural History
Museum) that need major capital funding to ensure the future of
their buildings and collections. These projects now have no prospect
of funding. Private sector sponsorship and donations alone will
not cover the costs of preserving the nation's heritage. The change
in the Fund's policy therefore emphasises the need to identify
how such costs will now be met.
(iii) The inability to fund these projects
through awards from the Heritage Lottery Fund will necessarily
affect the Museum's capacity to provide increased access for the
public to world class exhibitions, science and education.
8. SUMMARY
A: The Museum welcomes the efforts made to
ensure a broader spectrum of expertise among assessors and on
Heritage Lottery Fund expert panels
B: The Museum would welcome improvements
in the communications procedures with the Heritage Lottery Fund
This would help facilitate the necessary feedback
on submitted applications and easier access to contact points
within the Fund.
C: The Museum has concerns over the Heritage
Lottery Fund's recent announcement of a change in funding policy
relating to applications
The Museum is concerned that the current policy
of the Fund indicates a new reluctance to fund larger projects
and previous major grant recipients, which now have no alternative
avenue of funding available to them.
June 1998
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