Select Committee on Agriculture Eighth Report


VI. MARKETING AND PROCESSING

Eco-labelling and traceability

173. The concept of regional branding depends upon the guarantee that a particular fish came from a known area of the sea, was caught by a named vessel and landed at a specified port at a specified time. In other words, it can only be meaningful if there is complete traceability within the supply chain from vessel to fish counter. This issue arises again in the context of proposals from the Marine Stewardship Council for eco-labelling. The MSC, an initiative supported by Unilever plc and the World Wide Fund for Nature, is promoting "a new market-based approach to change incentive structures to bring benefits to fishermen, fish processors, traders, retailers and consumers through the adoption of a more sustainable approach to fisheries exploitation".[652] It aims to certify sustainable fisheries which will then be able to label their products as coming from a sustainable source. Several of our witnesses had worked with the MSC on its initiative, including the supermarkets, the ASFC and the Scottish Fish Merchants' Federation.[653] Asda thought "eco-labelling is really important because our customers have identified their concerns about environmental issues generally across the board".[654] Mr Muirhead of the Cornish SFC gave the example of the Cornish handliners as an organisation which "would very much like in the long term to seek some form of accreditation under the scheme so that the handline fish had virtually a green label which would enhance its value".[655] Unfortunately, he observed that the MSC "is very much in its infancy and it seems to be suffering a hesitant start".[656] We were told that as of June 1999, it had not started to accredit fisheries.[657]

174. There are some intrinsic difficulties with the MSC's approach. The SFIA, which is concerned with promoting the efficiency of the industry and the interests of consumers, had concerns in a number of areas, ranging from the transparency of the criteria for labelling to the equal treatment of labelled and non-labelled fish upon importation.[658] It also lacked confidence in the ability of the MSC to devise better sustainability criteria and effective control measures for mixed and shared fisheries than the existing scientific information and monitoring of TACs. Other witnesses concurred. The supermarkets stressed the need for credibility and the importance of absolute certainty about the robustness of the claims made by the label.[659] On behalf of the industry, the NFFO saw the scheme as "a problem inasmuch as for the complex fisheries that we have in European waters, nobody has been able to explain how eco-labelling would work".[660] It was concerned that this could lead to UK fish being disadvantaged in relation to other fisheries, such as Iceland, where eco-labelling was much simpler.[661] The Scottish Fish Merchants' Federation, a member of the MSC, backed the view that at the moment "Traceability is lip service", as the structures were not yet in place for eco-labelling to be audited and checked.[662]

175. Like most witnesses, the Scottish Fish Merchants' Federation agreed with the principles behind the eco-labelling initiative.[663] It is common ground among fishermen, processors, retailers and customers that sustainable fisheries should be encouraged and that customers in particular are increasingly keen to know where their fish comes from. An example from a related market would be 'dolphin-friendly' tuna. The Minister too believed that "anything which can promote the sustainable use of fish, and also, ideally, give a bit of a premium in relation to the fishermen, is to be supported."[664] He was aware that "there are some issues to resolve", including practical difficulties in applying labels and traceability.[665] There is also a potential difficulty in credibility in the link between the MSC and Unilever. While it is only fair to congratulate Unilever and the WWF on their initiative, it is hardly surprising that, for example, the NFFO had "problems with the accountability in that it seems to us that the Marine Stewardship Council is self-appointed".[666] It would clearly be more acceptable for a body which had the confidence of the industry to take this forward, rather than a private initiative. There may be a role here once again for the SFIA to co-ordinate such activities, as Tesco suggested.[667] We support the principle behind eco-labelling but at the present time we have reservations about the MSC's ability to deliver a credible scheme and we recommend that the SFIA take forward the initiative on eco-labelling.

SEA FISH INDUSTRY AUTHORITY

  

176. In discussing marketing arrangements and strategies, we have frequently referred to the role of the SFIA. This is a statutory body, formed in 1981 from the White Fish Authority and the Herring Industry Board. Its duties include promoting the efficiency of the UK sea fish industry, training, research and development, promoting quality, markets and consumption of sea fish and advising Ministers. It is particularly charged with "having due regard to the interests of consumers", a role it takes very seriously.[668] It is funded primarily by a levy on the first sale of fish within the UK and it has a staff of 150 people, divided between its headquarters in Edinburgh and other establishments in Hull, Argyll, Plymouth, Peterhead and London.[669] The SFIA was the subject of a Policy Review by MAFF only last year and we have not attempted to replicate that investigation here. Instead, we limit our observations to the three aspects of the work of the SFIA which have come most to the fore during our inquiry - research, promotion of industry issues and marketing.

177. On research, we were impressed both by the range of the SFIA's activities and by the quality of its work. There is no obvious unnecessary duplication between its research programme and that of the Marine Laboratories. The SFIA's work "is very much towards practical application of improving fishing gear selectivity and how fishing gear performs to help the fishermen fish in a more sustainable way".[670] It makes good use of its contacts with other research institutes in other Member States to have "a big exchange of information"[671] and its organisational structure means that it has industry representatives on its working groups where research programmes are decided.[672] This is strengthened by the fact that "we do carry out virtually all of our work on commercial vessels, so we get an input [financial and practical] from the fishing industry".[673]

178. The SFIA's research feeds through into its role in promoting efficiency and to some extent acting as a co-ordinating body for the different interests in the industry. It has been instructed by the Ministry that "we should only talk on behalf of the industry as a whole if the industry as a whole wishes us to do so".[674] However, the Ministry apparently also agrees that since the industry pays the levy, "the industry should call the tune, as far as our priorities are concerned".[675] The SFIA has established the Fish Industry Forum in the last two years "to bring the sectors [of the industry] together, and to get them round the table".[676] Within this Forum, the SFIA sees its role as to "give the technical view but not the political".[677] The Forum was mentioned in evidence to us by the NFFO in connection with gathering evidence on regulatory charges.[678] The Scottish Fish Merchants' Federation had also approached the SFIA for help in discovering comparative charges, in connection with the Waste Water Directive.[679] The Federation was generally supportive of the work of the SFIA, observing that "There have been several hiccoughs and these have been well documented in the media of late"[680] but concluding that "in general they have done a good job in training, in research and development, etc, so their demise would certainly be a loss to the industry".[681] We should stress that the demise of the SFIA is not anticipated.

179. The supermarkets were more equivocal when asked to judge the performance of the SFIA from their standpoint. Most agreed that the SFIA had "a role to play in promoting the consumption of sea fish in the UK"[682] and in "bridging the gap between the sea fish industry and the retail sector".[683] However, there were very disparate views on how well it met the needs of either industry. Marks and Spencer believed that "With a limited resource, the SFIA works hard to please too many sectors of the industry" and that it needed "a more focused approach in developing awareness and understanding of the intrinsic properties of eating fish".[684] Safeway concurred, observing that "we do not believe the SFIA offers any effective marketing support for the promotion of fish to the consumer",[685] while Asda criticised the SFIA for seeing its role "only in developing the catching and processing side of the industry rather than the selling of fish".[686] Its strongest supporter was Tesco, a member of whose staff is on the board of the SFIA. It regarded the SFIA as "a valuable tool for Tesco because it provides an overview of the whole industry", and Tesco also praised the SFIA's training and technical development services and research.[687]

180. The Chief Executive of the SFIA was stung by the accusation of lack of contact and provided a factual account of the work undertaken by the Trade Development Department with the main supermarkets in the past 12 months.[688] It should perhaps comfort him to know that even its sternest critics believed that the SFIA had the "potential" to perform a very valuable role.[689] Asda thought the marketing side was less important than the existence of "a body to bring the various levels of the supply chain closer together and to help restructure the industry so we are working towards the same common goal".[690] Waitrose and Morrisons also championed the SFIA as the appropriate body to bring the retail multiples and fishermen into closer contact, as it has already started to do,[691] while Tesco agreed, wanting the Authority to become involved in eco-labelling as we recommend above and in policing standards at markets.[692] Tesco wished the SFIA to play a role much closer to that of the Meat and Livestock Commission than it does at present, a view supported by Asda.[693]

181. The difficulty with these ambitious schemes is the lack of funding received by the SFIA. Its Chief Executive told us that "our budget for retail promotion is less than £250,000",[694] and during oral evidence the Technical Director admitted that "We are always short of money for things like fishing vessel charters".[695] The dependence of the SFIA on the levy has caused problems of various kinds in the recent past, ranging from underpayments[696] to disputes over raising the levy earlier this year, when the SFIA backed down on its demands but the industry was left feeling bruised.[697] The SFIA provided us with a note on 'Bodies in other Member States carrying out similar functions to SFIA' prepared for the October 1998 Policy Review undertaken by MAFF. These counterparts were mainly funded by the state, although one or two were run on voluntary contributions or fish taxes.[698] The Policy Review did not examine the levy arrangement but we are concerned that the SFIA does not receive sufficient resources to carry out the tasks it needs to perform if it is to help rebuild the UK sea fishing industry. One particular point raised was that it spent £800,000 a year on aquaculture research and that the sector which will benefit most from this is fish farming. Yet, "there is no levy paid to Sea Fish by the salmon sector".[699] Given the likely importance of fish farming in the future, we support the SFIA's research in this area and we believe it is unfair that the beneficiaries should not contribute to its development. We recommend that the Government consider extending liability for paying the SFIA levy to the aquaculture sector.

THE PROCESSING INDUSTRY AND THE URBAN WASTE WATER DIRECTIVE

182. A healthy processing sector is crucial to the overall success of the UK sea fishing industry. As we have seen, competition between fish merchants is good for fishermen in increasing the market for their fish and good for the customer in increasing the choice of product. Concentration of fish processing activities encourages vessels to land their fish in a particular port, thus creating a stronger economy and a more viable future. Processing adds value to the product, further enhancing the viability of the industry in that locality. Finally, processors are the key link in the chain between supermarkets and fishermen. Without a strong processing sector, even more fish sold in our shops would be sourced from abroad.

183. It is therefore worrying that the processing sector in the UK is under considerable pressure at the moment and there are concerns that many companies will not survive the next few years. The Scottish Fish Merchants' Federation described the situation as "almost impossible",[700] due to economic factors such as the strength of the pound and high quayside prices for fish.[701] The SFIA confirmed that the processors' "margins are under severe pressure",[702] and its Chief Executive observed that "particularly the primary processors but the whole of the processing sector at the moment feels under threat, and there is going to be a shake-out, I am afraid, of some of the processors".[703] This situation is not wholly new: the number of fish processing units in the UK fell by over a quarter between 1986 and 1995,[704] with a reduction from 200 processors to 85 in the last 15 years in Aberdeen alone,[705] although changes in the size of unit led the SFIA to conclude that "employment within the industry had remained stable".[706] However, the latest threats to the industry in the form of charges derived from implementation of EU legislation are the worst yet.

184. There were two problems raised with us by processors in Grimsby and Aberdeen. One, charges for hygiene inspections has been resolved by the Government's decision to give the maximum discount to both the catching sector and to the processing sector who have to pay for inspections at the quayside and at the factory, respectively.[707] The Scottish Fish Merchants' Federation observed that this was "the fairest way forward and we will accept it, albeit reluctantly"[708] and that "we have got to say the Government has acted very fairly in this particular one".[709] We note, however, that the Grimsby Association still believed that "the cost of administrating the charge will be more than actually paying it" and that "in most cases it will be unlikely that the EHOs [Environmental Health Officers] will actually do the work for which we are being charged".[710]

185. The second charge arises in connection with the European Directive on Urban Waste Water Treatment. The Directive aims to ensure that sewage is collected from significant sized communities and that it is treated to standards laid down in the Directive before its discharge into fresh waters, coastal waters and estuaries. On environmental grounds, the Government has adopted "a precautionary approach" to some aspects of the Directive in order to require secondary treatment for all coastal sewage discharges serving populations of 2,000 or more in England and Wales, and has required speedier implementation to improve unsatisfactory storm water overflows. The cost of the first phase of the Directive which concerns installing tertiary treatment by 1998 in 33 sensitive areas and secondary treatment by the end of 2000 at all sewage treatment works serving populations of over 15,000 is £8 billion. £6 billion of this is being invested by the water industry which is also planning to spend a further £8.5 billion up to 2005 on improvements to water quality, partly in response to the Directive's requirements to install secondary treatments at smaller sewage works by that date, and £18 billion on a pre-existing programme of maintenance and improvements between 1989 and 2005. These costs are passed on to customers of the water companies. For certain industrial discharges, including fish processing, conditions for discharging trade effluent can be set on a case by case basis, "appropriate to the nature of the effluent and to the type and nature of the receiving water" but all discharge consents, including existing ones, have to be consistent with the requirements of the Directive.[711]

186. What this means for the fish processing industry is massive increases in sewerage charges to pay for the extra treatment required by the Directive. In Aberdeen, the charges are to be phased in over the next four years which is scant comfort to a company whose payments are due to increase from £40,000 per annum to over a million pounds.[712] For a medium sized company, the rise is from £17,000 to £240,000.[713] These charges have been arrived at by the North of Scotland Water Authority, which sampled discharges for each factory, "and worked out accordingly the capacity of the plant that would need to be built to treat the sewage".[714] According to the fish merchants, the Authority "have admitted now that the samples have been flawed".[715] Apart from the scale of the charges, the main complaint of the industry is that the Authority has not given them sufficient time to come up with alternative cheaper methods to meet the requirements of the Directive, as is perfectly permissible.[716] The processors are being assisted by Aberdeenshire Council "to find ways of reducing waste water charges in the fish processing sector" by means of "alternative sustainable ways to meet the criteria of the Urban Waste Water Directive".[717] Three examples given by the Council were a study into waste minimisation, training for companies on waste minimisation and a group treatment plant, the cost of which "is hugely different to the PFI equivalent",[718] proposed by the water authority, the contract for which is to be awarded in August 1999.[719] The separate plant for treatment of waste from fish processing was also supported by the Herring Buyers' Association which was desperately worried about the impact of the proposed charges on the competitiveness of the industry and employment in the North East of Scotland.[720]

187. More urgent concerns about the impact of increased charges were raised in Grimsby. These fall first on that port because the treatment plant there, under construction before the Directive, is now in operation. Increases in charges are therefore being imposed from July 1999. The Grimsby Fish Merchants' Association argued that the implementation of the Directive would result in serious damage to Grimsby's competitive position, job losses, business closures, and a sharp rise in the price of fish to the consumer.[721] The increases in Grimsby are "to pay for connection to a new treatment works of an outfall into which the industry's effluent flows via Anglian Water's sewer".[722] The Department of the Environment, Transport and the Regions argued that in the past fish processing companies had benefited because they had discharged their effluent without treatment and hence not had to pay for treatment: "Because the by-products of fish processing are comparatively polluting and expensive to treat, the fish processors' trade effluent charges will be generally very much higher than at present".[723] There was disagreement on this point. In Grimsby the charges were levied by Associated British Ports and shared out among the merchants but are now being levied directly by Anglian Water on new customers whose level of charges must therefore be assessed by fairer, consistent and agreed sampling procedures before there is a legal basis for charging. Moreover, fish processors pointed out that they were discharging a biological product back into the sea. However, the principal debate as in Scotland is whether Anglian Water has acted fairly in its treatment of customers and what can be done to ease a scale of charges which may lead to bankruptcies and will constitute a heavy competitive burden on Grimsby and the UK fishing industry. The DETR stated firmly that "This is not a case of the abuse of monopoly power", as there are various ways in which the industry could arrange to bypass the Water Authority.[724] However, even following an agreement reached in April with the Minister responsible, Michael Meacher MP, that "Anglian Water and local fishing industry representatives would work constructively together to find the best solution to this issue",[725] we were told in May that the two parties were "still not agreed on basic sampling procedures, which are the basis of their charging regime".[726]

188. The anger of the industry is fuelled by apparent disparities in the treatment under this Directive of their competitors in other countries. The SFIA had conducted research which indicated that "the northern European countries are perhaps a bit more advanced than we are in their compliance with that, Germany, the Scandinavian countries and Holland; and generally the southern European countries are not as advanced".[727] The Scottish Fish Merchants' Federation told us that the treatment plants in other countries were "not being paid for by the processors themselves. In Denmark, for example, many of the factories were relocated at council/government expense so that the taxpayer was paying. In France huge grants have been made available to processors to do it".[728] One French company "had been given £150,000 of French/European funding to get the equipment for his factory".[729] As the DETR commented, "It is for each Member State to determine how to implement the Directive",[730] but it seems to us that this is a clear-cut case of the UK industry being disadvantaged in a competitive market. Unlike fishermen with quotas, merchants and processors are not guaranteed a percentage share of the market and they are forced to compete with their counterparts in other Member States for the custom of supermarkets and caterers. The impact of the charges on their competitiveness does not even appear to have been assessed by the Government.

189. The Scottish Fish Merchants' Association called for two concessions to solve this impending crisis - time to work out alternatives to the expensive plans of the water authorities and Government funding to help meet the costs of building alternatives.[731] It argued that as its solutions would undoubtedly be cheaper, then the Government would save money on the PFI deal through its efforts.[732] The situation in Grimsby and in England and Wales in general is different, as the water companies south of the border are no longer state-owned, but throughout the UK there is a need for both time to reach sensible agreements and consider the options, and assistance to meet the costs of either water authority or alternative treatments. Mr Morley was clearly sympathetic to the plight of the industry but was restricted in his efforts to help to making representations over the "very, very steep" increases in charges to the DETR, or suggesting that the SFIA could offer "advice about how waste can be minimised in ways which are not terribly expensive".[733] The DETR has held meetings with all parties but to little avail. Until the recent closure of the processing grants scheme, it would have been possible for companies to apply for European funding to improve their premises to meet the new requirements but Mr Morley could not give us a definite answer whether the issue "might fit in, in relation to future structural aid and structural funding".[734] The situation is confused and unsatisfactory. We accept that the Government "cannot tell Anglian Water what to charge".[735] Like the Government, we support the main aims of the Directive.[736] However, in an adjournment debate, Alan Meale MP, Parliamentary Under-Secretary of State for the Environment, Transport and the Regions, also expressed the support of the Government for "the determination of our fishing industries to be fully competitive internationally".[737] To achieve this, they need more from the Government at present than their good offices in arbitration. The example of other Member States shows that the Government cannot realistically claim that additional assistance would be viewed as an illegal state aid. It is essential that the imposition of the charges be delayed, and then only phased in, to give the industry time to develop alternatives and to minimise waste.

190. In Cornwall, we came across one processing company which had shown admirable resourcefulness in adapting to a seemingly inappropriate regulatory regime. Threatened with closure or expensive alterations to a traditional pilchard factory in order to comply with modern hygiene regulations, Mr Nick Howell of the Pilchard Works in Newlyn converted his business into a museum, thus side-stepping the regulations and enabling the company to operate in the traditional way. In addition, the income from long-established export markets in Italy has been supplemented by earnings from tourism. While this particular solution may not have widespread application, the

example of the Pilchard Works stands as testimony of what can be achieved within the fishing industry with ingenuity and determination.


652  Ev. p.290. Back

653  Qq 334, 764, 965. Back

654  Q 965. Back

655  Q 509. Back

656  IbidBack

657  Q 965. Back

658  Ev. p.299. Back

659  Qq 966, 969. Back

660  Q 128. Back

661  IbidBack

662  Qq 763-4. Back

663  Q 764. Back

664  Q 1138. Back

665  IbidBack

666  Q 128. Back

667  Ev. p.176. Back

668  Q 210. Back

669  Ev. p.63. Back

670  Q 241. Back

671  Q 240. Back

672  Q 237. Back

673  Q 239. Back

674  Q 215. Back

675  Q 218. Back

676  Q 210. Back

677  Q 225. Back

678  Q 158. Back

679  Q 729. Back

680  Q 754. Back

681  Q 755. Back

682  Ev. p.347. Back

683  Ev. p.176, para 6.1. Back

684  Ev. p.346. Back

685  Ev. p.348. Back

686  Ev. p.173. Back

687  Ev. p.176. Back

688  Ev. pp.363-66. Back

689  Q 956. Back

690  Q 958. Back

691  Ev. pp.347, 350. Back

692  Ev. p.176. Back

693  Ev. p.176, para 6.4; Q 956. Back

694  Ev. p.363. Back

695  Q 239. Back

696  Q 232. Back

697  Q 755. Back

698  Ev. pp.301-4. Back

699  Q 247. Back

700  Ev. p.141. Back

701  Q 720. Back

702  Q 266. Back

703  IbidBack

704  Ev. p.64. Back

705  Q 743. Back

706  Ev. p.64. Back

707  Ev. p.141, 312; Q 732. Back

708  Q 732. Back

709  Q 731. Back

710  Unprinted evidence. Back

711  Ev. pp.356-7. Back

712  Q 720. Back

713  Ibid. Back

714  Q 726. Back

715  Q 727. Back

716  IbidBack

717  Unprinted evidence from Aberdeenshire Council. Back

718  IbidBack

719  Ev. p.353. Back

720  Ev. p.351. Back

721  Unprinted evidence. Back

722  Ev. p.357, para 11. Back

723  Ev. p.357, para 13. Back

724  Ev. p.357, para 14. Back

725  Ev. p.357, para 15. Back

726  Unprinted evidence from Grimsby Fish Merchants' Association. Back

727  Q 292. Back

728  Q 728. Back

729  IbidBack

730  Ev. p.358, para 18. Back

731  Qq 722, 730. Back

732  Q 730. Back

733  Qq 1129, 1122. Back

734  Q 1128. Back

735  HC Debates. 7 July 1999, c994. Back

736  Ibid, c996. Back

737  Ibid, c995. Back


 
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